[{"data":1,"prerenderedAt":1587},["ShallowReactive",2],{"site-chrome-en-id":3,"site-chrome-en":-1,"site-chrome-th":-1,"blog-page-en-id":287,"blog-categories-en-id":345,"blog-posts-en-id":365,"article-blog-en-id-\u002Fblog\u002Fshopee-fee-structure-2026":722,"og-copy-en-id":1544,"og-posts-en-id-none":1586},{"id":4,"extension":5,"footer":6,"header":116,"indexFacets":202,"meta":243,"notFound":244,"stem":250,"ui":251,"__hash__":286},"chrome_en\u002Fen\u002Fchrome.yml","yml",{"columns":7,"legal":83,"quote":84,"askAi":87,"socials":103},[8,29,47,65],{"label":9,"children":10},"Product",[11,14,17,20,23,26],{"label":12,"to":13},"Ads optimization","\u002Fen-id\u002Fblog\u002Fads-optimization",{"label":15,"to":16},"Unit economics","\u002Fen-id\u002Fblog\u002Fprofit-margin",{"label":18,"to":19},"Agentic KAM","https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs\u002Fai-and-api\u002Fassistants",{"label":21,"to":22},"One-click deploy","https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs\u002Fgrowth\u002Factions\u002Faction-flow",{"label":24,"to":25},"Integrations","https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs\u002Foverview\u002Fget-started\u002Fsupported-platforms",{"label":27,"to":28},"Pricing","\u002Fen-id\u002Fpricing",{"label":30,"children":31},"Resources",[32,35,38,41,44],{"label":33,"to":34},"Blog","\u002Fen-id\u002Fblog",{"label":36,"to":37},"Customer stories","\u002Fen-id\u002Fcustomers",{"label":39,"to":40},"Research","\u002Fen-id\u002Fresearch",{"label":42,"to":43},"Glossary","\u002Fen-id\u002Fglossary",{"label":45,"to":46},"Docs","https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs",{"label":48,"children":49},"Company",[50,53,56,59,62],{"label":51,"to":52},"About","\u002Fen-id\u002Fcompany",{"label":54,"to":55},"Contact","\u002Fen-id\u002Fcontact",{"label":57,"to":58},"Book a demo","\u002Fen-id\u002Fbook-a-demo",{"label":60,"to":61},"Privacy","\u002Fen-id\u002Flegal\u002Fprivacy",{"label":63,"to":64},"Terms","\u002Fen-id\u002Flegal\u002Fterms",{"label":66,"children":67},"DataGlass for",[68,71,74,77,80],{"label":69,"to":70},"Agencies","\u002Fen-id\u002Ffor\u002Fagencies",{"label":72,"to":73},"Brands","\u002Fen-id\u002Ffor\u002Fbrands",{"label":75,"to":76},"Planners and optimizers","\u002Fen-id\u002Ffor\u002Fplanners",{"label":78,"to":79},"Managers and analysts","\u002Fen-id\u002Ffor\u002Fmanagers",{"label":81,"to":82},"Sellers and shop owners","\u002Fen-id\u002Ffor\u002Fsellers","© 2026 DataGlass Labs. All rights reserved.",{"text":85,"caption":86},"Measure what you keep, and then grow what you measure.","The DataGlass team",{"label":88,"prompt":89,"assistants":90},"Ask AI about DataGlass","I want to understand DataGlass, a decision engine for Shopee, Lazada and TikTok Shop sellers that optimizes ads, pricing and promotions for true profit. Use web search to read their website at https:\u002F\u002Fwww.dataglasslabs.com (with an agent-readable summary at https:\u002F\u002Fwww.dataglasslabs.com\u002Fllms.txt), then explain what DataGlass does, who it is for and how it differs from an analytics dashboard.",[91,95,99],{"label":92,"icon":93,"url":94},"ChatGPT","chatgpt","https:\u002F\u002Fchatgpt.com\u002F?prompt={prompt}",{"label":96,"icon":97,"url":98},"Claude","claude","https:\u002F\u002Fclaude.ai\u002Fnew?q={prompt}",{"label":100,"icon":101,"url":102},"Perplexity","perplexity","https:\u002F\u002Fwww.perplexity.ai\u002Fsearch?q={prompt}",[104,108,112],{"label":105,"icon":106,"to":107},"LinkedIn","i-lucide-linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fdataglass-labs",{"label":109,"icon":110,"to":111},"Facebook","i-lucide-facebook","https:\u002F\u002Fwww.facebook.com\u002Fdataglasslabsth",{"label":113,"icon":114,"to":115},"Instagram","i-lucide-instagram","https:\u002F\u002Fwww.instagram.com\u002Fdataglasslabs\u002F",{"links":117,"cta":196,"secondaryCta":199},[118,152,191,193,194,195],{"label":9,"to":119,"menu":120},"\u002Fen-id",{"layout":121,"heading":122,"cards":123,"groups":135,"footer":142},"cards","What DataGlass 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us",{"label":192,"to":37},"Customers",{"label":27,"to":28},{"label":48,"to":52},{"label":54,"to":55},{"label":197,"to":198},"Start for free","https:\u002F\u002Fapp.dataglasslabs.com\u002Fsign-up",{"label":200,"to":201},"Sign in","https:\u002F\u002Fapp.dataglasslabs.com\u002Fsign-in",{"clear":203,"groups":204},"Clear filters",[205,218],{"key":206,"label":207,"options":208},"platforms","Platform",[209,212,215],{"value":210,"label":211},"shopee","Shopee",{"value":213,"label":214},"lazada","Lazada",{"value":216,"label":217},"tiktok","TikTok Shop",{"key":219,"label":220,"options":221},"format","Format",[222,225,228,231,234,237,240],{"value":223,"label":224},"guide","Guide",{"value":226,"label":227},"article","Article",{"value":229,"label":230},"comparison","Comparison",{"value":232,"label":233},"calculator","Calculator",{"value":235,"label":236},"paper","Paper",{"value":238,"label":239},"survey","Survey",{"value":241,"label":242},"dataset","Dataset",{},{"title":245,"description":246,"cta":247,"errorTitle":249},"Page not found","The page may have moved, or it never existed.",{"label":248,"to":119},"Back to home","Something went wrong","en\u002Fchrome",{"previous":252,"next":253,"pause":254,"play":255,"goTo":256,"expand":257,"close":258,"readMore":259,"learnMore":260,"seeAll":261,"menu":262,"back":263,"share":264,"shareOn":265,"copyLink":266,"copied":267,"onThisPage":268,"minRead":269,"sources":270,"viewMore":271,"searchPosts":272,"allPosts":273,"all":274,"filters":275,"search":276,"searchClose":277,"searchPlaceholder":278,"searchSuggested":279,"searchResults":280,"searchNoResults":281,"searchLoading":282,"relatedTitle":283,"mainNav":284,"footerNav":285},"Previous","Next","Pause","Play","Go to item","Expand","Close","Read more","Learn more","See all","Menu","Back","Share","Share on","Copy link","Link copied","On this page","{n} min read","Sources","View more","Search posts","All posts","All","Filters","Search","Close search","Search DataGlass","Suggested","Results","No results for","Loading","More to discover","Main","Footer","HZQSEulcpFGY0nWnUTNYhG2n06nO97XnUBc_pEVOFxo",{"id":288,"title":33,"blog":289,"body":327,"customers":334,"description":335,"draft":336,"draftReason":334,"extension":337,"glossary":334,"industry":334,"meta":338,"navigation":336,"ogImage":339,"path":340,"research":334,"robots":334,"schemaOrg":334,"seo":341,"showcase":336,"sitemap":342,"stem":343,"__hash__":344},"pages_en\u002Fblog.md",{"emptyLabel":290,"labels":291,"indexLabels":296,"listenLabels":307,"indexCta":320,"ctaButtons":323},"No posts match yet. Try another category or a shorter search.",{"tldr":292,"published":293,"updated":294,"related":295},"In short","Published","Updated","Keep reading",{"categories":297,"sort":298,"newest":299,"oldest":300,"grid":301,"list":302,"loadMore":303,"results":304,"result":305,"clearSearch":306},"Categories","Sort","Newest first","Oldest first","Grid view","List view","Load more","{n} results for “{q}”","1 result for “{q}”","Clear search",{"listen":308,"loading":309,"play":310,"pause":311,"back":312,"forward":313,"speed":314,"seek":315,"player":316,"close":317,"follow":318,"of":319},"Listen to article","Loading…","Play audio of this article","Pause audio","Back 15 seconds","Forward 15 seconds","Playback speed","Seek","Audio player","Pause audio and close player","Follow the text","{a} of {b}",{"headline":321,"subline":322},"Turn every post into a decision","See the numbers behind these notes for your own shops, with a demo on your data.",{"primaryCta":324,"secondaryCta":325},{"label":57,"to":58},{"label":326,"to":28},"See pricing",{"type":328,"value":329,"toc":330},"minimark",[],{"title":331,"searchDepth":332,"depth":332,"links":333},"",3,[],null,"Notes on profit, pricing and ads for sellers on Shopee, Lazada and TikTok Shop, with the numbers behind them.",false,"md",{},{"component":33},"\u002Fblog",{"title":33,"description":335},{"loc":340},"blog","VuN4_Knpp3IpkJqH-kRoXag4vgoPV2p71ZFiR-VpgzQ",[346,349,351,354,357,360,363],{"slug":347,"label":348},"profit","Profit",{"slug":350,"label":27},"pricing",{"slug":352,"label":353},"ads","Ads",{"slug":355,"label":356},"operations","Operations",{"slug":358,"label":359},"market","Market",{"slug":361,"label":362},"data-science","Data Science",{"slug":364,"label":48},"company",[366,373,379,383,388,393,397,402,407,412,418,423,428,433,438,444,450,456,462,469,475,480,486,491,496,501,506,511,517,523,528,534,540,546,551,557,563,569,574,578,583,588,594,601,607,613,619,625,631,637,643,649,655,661,667,673,679,685,690,695,700,705,710,716],{"title":367,"description":368,"category":352,"date":369,"readMinutes":370,"featured":336,"cover":334,"format":223,"platforms":371,"draft":336,"slug":372},"E-commerce ads optimization for Shopee, Lazada, and TikTok Shop, on profit","E-commerce ads optimization on profit: True ROAS, margin-based Target ROAS and nightly budget allocation for Shopee, Lazada and TikTok Shop ads, applied for you.","2026-10-23",4,[210,213,216],"ads-optimization",{"title":374,"description":375,"category":352,"date":369,"readMinutes":376,"featured":336,"cover":334,"format":232,"platforms":377,"draft":336,"slug":378},"What ROAS is break-even? Calculate break-even ROAS and your maximum ad spend per order","Break-even ROAS is 1 ÷ your contribution-margin ratio. It does not depend on how much you spend on ads. This calculator derives it from a dated Shopee Thailand fee rate — or one you type in — then tells you the number sellers actually need: the most baht one order can pay for ads before it stops making money.",9,[210],"break-even-roas-calculator",{"title":380,"description":381,"category":364,"date":369,"readMinutes":332,"featured":336,"cover":334,"format":229,"platforms":334,"draft":336,"slug":382},"DataGlass vs a marketing agency for marketplace profit","When an agency is the right hire, where the agency model has structural blind spots for marketplace profit, and how DataGlass complements an agency engagement.","dataglass-vs-agency",{"title":384,"description":385,"category":364,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":229,"platforms":334,"draft":336,"slug":387},"DataGlass vs an ERP for marketplace decision-making","When an ERP is the right tool, where it falls short for marketplace ad\u002Fpricing decisions, and how DataGlass complements (not replaces) the ERP for SEA sellers.",2,"dataglass-vs-erp",{"title":389,"description":390,"category":364,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":229,"platforms":391,"draft":336,"slug":392},"DataGlass vs Shopee Seller Center for profit-aware operations","Shopee Seller Center is essential for running a Shopee shop, but it does not show profit-aware metrics or cross-platform views. How DataGlass complements it.",[210],"dataglass-vs-shopee-seller-center",{"title":394,"description":395,"category":364,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":229,"platforms":334,"draft":336,"slug":396},"DataGlass vs spreadsheets for marketplace sellers","When spreadsheets are enough, where they break for marketplace sellers, and how DataGlass connects ads, COGS, fees, and inventory into one decision-ready view.","dataglass-vs-spreadsheet",{"title":398,"description":399,"category":355,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":223,"platforms":400,"draft":336,"slug":401},"Prevent stockouts and overstock across Shopee, Lazada, and TikTok Shop","Prevent Shopee, Lazada, and TikTok Shop stockouts with demand-aware forecasting, campaign-day planning, and cross-platform inventory unification.",[210,213,216],"inventory-stockout",{"title":403,"description":404,"category":355,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":226,"platforms":405,"draft":336,"slug":406},"Lazada integration for marketplace profit optimization","DataGlass integrates with Lazada to model true profit per SKU, detect ad waste, evaluate voucher impact, and forecast stockout risk.",[213],"lazada-integration",{"title":408,"description":409,"category":347,"date":369,"readMinutes":376,"featured":336,"cover":334,"format":232,"platforms":410,"draft":336,"slug":411},"Shopee raised its fees on 4 August 2026 — how much more is your shop paying?","The new rate table is everywhere. Your number is not. Enter last month’s GMV by category and this page computes the baht difference between the schedule effective 1 June 2026 and the one effective 4 August 2026 — including the extra hit for shops that were on the discounted-commission programme.",[210],"marketplace-fee-impact-calculator",{"title":413,"description":414,"category":347,"date":369,"readMinutes":415,"featured":336,"cover":334,"format":223,"platforms":416,"draft":336,"slug":417},"Optimize e-commerce profit across Shopee, Lazada, and TikTok Shop","How to optimize e-commerce profit across Shopee, Lazada and TikTok Shop: one objective, five decision variables, and the constraint that binds each.",7,[210,213,216],"optimize-ecommerce-profit",{"title":419,"description":420,"category":350,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":223,"platforms":421,"draft":336,"slug":422},"Price and promote without destroying margin","Optimize Shopee, Lazada, and TikTok Shop discounts, bundle deals, and campaign-day pricing on true margin. Project promotion impact before publishing.",[210,213,216],"pricing-promotions",{"title":424,"description":425,"category":347,"date":369,"readMinutes":370,"featured":336,"cover":334,"format":232,"platforms":426,"draft":336,"slug":427},"E-commerce profit calculator for Shopee sellers","Calculate true Shopee profit per SKU with a per-order breakdown covering commission fees, ads, COGS, and fulfillment.",[210],"profit-margin",{"title":429,"description":430,"category":355,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":226,"platforms":431,"draft":336,"slug":432},"Shopee integration for profit, ads, stock, and promotion decisions","DataGlass connects to Shopee to model true profit per SKU, detect wasted ad spend, and surface daily decisions. Live integration, no manual exports.",[210],"shopee-integration",{"title":434,"description":435,"category":355,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":226,"platforms":436,"draft":336,"slug":437},"TikTok Shop integration for ads, inventory, and profit decisions","DataGlass integrates with TikTok Shop for True ROAS on video and live ads, margin-aware discount analysis, and stock prioritization before live events.",[216],"tiktok-shop-integration",{"title":439,"description":440,"category":352,"date":441,"readMinutes":415,"featured":336,"cover":334,"format":223,"platforms":442,"draft":336,"slug":443},"Shopee ROAS protection and TikTok ROI protection: when the credit actually protects profit","Shopee ROAS protection credits campaigns back to 80% of target, TikTok to 90%. Why that protects profit only above 1.25× break-even, with a worked example.","2026-10-08",[210,216],"roas-protection",{"title":445,"description":446,"category":352,"date":441,"readMinutes":447,"featured":336,"cover":334,"format":223,"platforms":448,"draft":336,"slug":449},"Shopee Ads optimization: set Target ROAS, budget and timing from profit","How to optimize Shopee Ads for profit: break-even ROAS per SKU, which lever binds, and CPC by hour from 9.11M Thai clicks. Worked THB example.",10,[210],"shopee-ads-optimization",{"title":451,"description":452,"category":347,"date":441,"readMinutes":453,"featured":336,"cover":334,"format":223,"platforms":454,"draft":336,"slug":455},"Shopee seller fees in the Philippines 2026: every fee, what it is charged on, and your break-even ROAS","Shopee Philippines seller fees 2026: commission, 2.24% transaction fee, 5.6% platform shipping, seller growth support and ₱5 order fee, worked on one order.",5,[210],"shopee-seller-fees",{"title":457,"description":458,"category":352,"date":441,"readMinutes":459,"featured":336,"cover":334,"format":223,"platforms":460,"draft":336,"slug":461},"TikTok Shop ads optimization: set GMV Max ROI from margin and affiliate mix","How to optimize TikTok Shop GMV Max for profit: break-even ROI after TikTok fees, the affiliate commission trap, and the 3% commission rule. Worked THB example.",8,[216],"tiktok-shop-ads-optimization",{"title":463,"description":464,"category":352,"date":465,"readMinutes":466,"featured":336,"cover":334,"format":226,"platforms":467,"draft":336,"slug":468},"How Shopee ads bidding works: what your Target ROAS and budget actually do to a bid","How Shopee ads bidding works, derived: GMV Max gives you two boxes — a Target ROAS and a daily budget — and every guide treats them as two levers. They are not. Both collapse into a single threshold on value-to-cost before any bid is placed, only one is binding at a time, and the other is doing nothing at all. Here is the derivation, the three regimes a campaign can be in, and the one-line test that tells you which of your two levers is switched off.","2026-09-01",13,[210],"how-shopee-ads-bidding-works",{"title":470,"description":471,"category":352,"date":465,"readMinutes":472,"featured":336,"cover":334,"format":223,"platforms":473,"draft":336,"slug":474},"Break-even ROAS is the zero line: the Target ROAS that actually maximizes Shopee profit","Setting your Target ROAS to your break-even ROAS does not protect profit — it targets exactly zero, for every possible volume. The target that maximizes profit is break-even marked up three times: by the demand your ads did not create, by the price your own expansion pays, and by the gap between your average click and your last one. On mid-market parameters those compound to 3.3×, moving the correct target on a 20%-margin product from 5.00 to 16.67.",12,[210],"profit-maximizing-target-roas",{"title":476,"description":477,"category":361,"date":465,"readMinutes":466,"featured":336,"cover":334,"format":241,"platforms":478,"draft":336,"slug":479},"Shopee ad benchmarks 2026: what a click and a thousand impressions actually cost","Across 333.9 million Shopee impressions and 9.11 million clicks on 80+ Thai shops, the price of a click varies 2.01× by hour of day while the rate at which people click varies 1.14×. CPC ranges THB 3.36 to THB 6.75, CPM ranges THB 89.16 to THB 200.15, and every behavioural input is nearly flat. The full table, the methodology, and the two ways a benchmark like this gets misused.",[210],"shopee-ads-benchmarks-cpc-cpm",{"title":481,"description":482,"category":364,"date":483,"readMinutes":484,"featured":336,"cover":334,"format":229,"platforms":334,"draft":336,"slug":485},"DataGlass is not an OMS — what the difference is, and when to run both","An OMS makes the order happen. DataGlass decides what to do next. The daily-question boundary, an explicit list of what DataGlass does not do, and the one seam: price.","2026-08-25",6,"dataglass-vs-oms",{"title":487,"description":488,"category":352,"date":483,"readMinutes":415,"featured":336,"cover":334,"format":223,"platforms":489,"draft":336,"slug":490},"How much should you spend on Shopee Ads? Derive it from margin, not from feel","Break-even ROAS is 1 ÷ contribution margin ratio. Worked THB example: a fashion SKU allows THB 71 per attributed order and roughly THB 994 a day. Budget is an output.",[210],"shopee-ads-budget",{"title":492,"description":493,"category":347,"date":483,"readMinutes":415,"featured":336,"cover":334,"format":223,"platforms":494,"draft":336,"slug":495},"Losing money on Shopee — the leaks a fee calculator cannot see","Shopee deducts 7.49–17.12% plus a 3.21% payment fee — the half a calculator sees. Six month-level leaks turn a 28.6% \"profit\" into 1.6%. Sourced THB waterfall.",[210],"shopee-losing-money",{"title":497,"description":498,"category":358,"date":483,"readMinutes":415,"featured":336,"cover":334,"format":229,"platforms":499,"draft":336,"slug":500},"Shopee vs TikTok Shop vs Lazada — what survives after fees and the ads it takes to sell","TikTok Shop's 11.77% fashion commission becomes a 23.2% take rate once the Commerce Growth and Transaction Fees stack. The crossover with Shopee sits near THB 3,720.",[210,213,216],"where-to-sell-shopee-tiktok-lazada",{"title":502,"description":503,"category":352,"date":504,"readMinutes":376,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":505},"CTR and Target ROAS under CPM vs CPC: what changes when marketplaces bill for impressions","Under cost-per-click billing, a better creative is worth nothing to your unit economics — it buys the same clicks from fewer impressions, and your cost per click does not move. Under cost-per-impression billing the same improvement cuts the price of every click by g\u002F(1+g). Five lemmas on the transition, and why click-through rate is the input most marketplace sellers are least prepared to have priced.","2026-08-18","ctr-target-roas-cpm-vs-cpc",{"title":507,"description":508,"category":352,"date":509,"readMinutes":447,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":510},"What is ROAS — and why a high ROAS doesn't always mean more sales or more profit","ROAS (Return on Ad Spend) is sales ÷ ad spend: spend THB 1, get THB 20 of sales back, and your ROAS is 20. But a high ROAS only means a high return per ad baht — not the highest total sales, and not real profit once you subtract COGS, platform fees, payment fees, vouchers, shipping, and returns. Here is what ROAS is, what it hides, and the number sellers should actually watch.","2026-06-01","what-is-roas",{"title":512,"description":513,"category":352,"date":514,"readMinutes":459,"featured":336,"cover":334,"format":223,"platforms":515,"draft":336,"slug":516},"What is Target ROAS? How to set it in Shopee GMV Max without burning profit","What is Target ROAS? It is the revenue-to-ad-spend ratio Shopee GMV Max optimises toward — and on the Shopee fee schedule effective 4 August 2026, a THB 1,000 product with THB 600 of COGS is left with 7.7% margin before ads, so a Target ROAS of 5 recovers THB 0.39 of contribution per THB 1.00 of ad spend while the campaign reports that it hit its target. What Target ROAS means, how to set it in GMV Max, and the two formulas — break-even ROAS and target-margin ROAS — that protect your margin.","2026-05-30",[210],"how-to-set-target-roas-gmv-max",{"title":518,"description":519,"category":352,"date":520,"readMinutes":484,"featured":336,"cover":334,"format":226,"platforms":521,"draft":336,"slug":522},"Platform ROAS vs true ROAS: why your ads make sales but no profit","A ROAS of 5 feels like a win — until you notice the platform computed it on gross attributed sales, before fees, vouchers, shipping, and COGS, and while still counting orders that were later returned or cancelled. The dashboard number is a revenue ratio wearing a profit costume. A primer on what platform ROAS hides and how true ROAS is calculated across Shopee, Lazada, and TikTok Shop.","2026-05-29",[210,213,216],"platform-roas-vs-true-roas",{"title":524,"description":525,"category":361,"date":520,"readMinutes":484,"featured":336,"cover":334,"format":226,"platforms":526,"draft":336,"slug":527},"What is e-commerce optimization?","Optimization is not a marketing word — it is an operations-research discipline: use data and math to compute the best decision against an explicit objective. Point it at a Shopee, Lazada, or TikTok Shop store and the objective is true profit, not sales. A primer on why those two numbers stopped moving together, and what optimization actually answers.",[210,213,216],"what-is-ecommerce-optimization",{"title":529,"description":530,"category":347,"date":531,"readMinutes":376,"featured":336,"cover":334,"format":223,"platforms":532,"draft":336,"slug":533},"How to cut Shopee seller costs: the supply-side margin audit","The median gap between COGS refreshes on a top-50 Shopee catalogue is 87 days, and over that window supplier and packaging drift alone compresses contribution margin by 1.5–3.0 percentage points. The eight supply-side cost lines that compound against Shopee margin between audits, ranked by recoverable magnitude, with the review cadence that holds each one.","2026-05-08",[210],"how-to-increase-shopee-profit-without-more-sales",{"title":535,"description":536,"category":352,"date":531,"readMinutes":537,"featured":336,"cover":334,"format":223,"platforms":538,"draft":336,"slug":539},"How to sell more on Shopee without burning margin","The standard Shopee growth advice — discount harder, scale ad budget, opt into every campaign — works against the operator at scale. A research note on the lever order that actually compounds Shopee revenue, and the metric that tells you whether the lift was earned or bought.",11,[210],"how-to-sell-more-on-shopee",{"title":541,"description":542,"category":347,"date":543,"readMinutes":484,"featured":336,"cover":334,"format":223,"platforms":544,"draft":336,"slug":545},"Increase profit on Shopee without selling more","Shopee ROAS hides commission, fees, vouchers and shipping. Optimize Shopee profit with the per-SKU break-even framework that replaces it — 280 Thai accounts.","2026-05-07",[210],"increase-shopee-profit",{"title":547,"description":548,"category":358,"date":543,"readMinutes":484,"featured":336,"cover":334,"format":223,"platforms":549,"draft":336,"slug":550},"Increase sales on Shopee in 2026","Shopee CPC is climbing — buying demand got pricier while repeat demand stayed flat. The three levers that compound revenue, plus a 90-day operator cadence.",[210],"increase-shopee-sales",{"title":552,"description":553,"category":361,"date":543,"readMinutes":554,"featured":336,"cover":334,"format":235,"platforms":555,"draft":336,"slug":556},"Mechanism-Aware Hierarchical Causal Elasticity Modeling for Platform E-Commerce","A methodological working paper proposing MA-HCEM: a hierarchical Bayesian, double-machine-learning, mechanism-aware estimator for SKU-level price elasticity on Shopee, Lazada, and TikTok Shop, with Bundle Deal and voucher mechanisms treated as structured price discrimination.",27,[210,213,216],"mechanism-aware-hierarchical-causal-elasticity-modeling-platform-ecommerce",{"title":558,"description":559,"category":350,"date":543,"readMinutes":560,"featured":336,"cover":334,"format":226,"platforms":561,"draft":336,"slug":562},"Price elasticity modeling for marketplace sellers — why Shopee, Lazada, and TikTok Shop pricing decisions need it","A practical guide from DataGlass Labs Research on the most under-used lever in Southeast Asian e-commerce: knowing how customers actually respond to price changes.",14,[210,213,216],"price-elasticity-modeling-shopee-lazada-tiktok-shop",{"title":564,"description":565,"category":361,"date":566,"readMinutes":567,"featured":336,"cover":334,"format":235,"platforms":334,"draft":336,"slug":568},"From Gut Feel to Posterior Inference: A Research Article on the DataGlass Decision-Intelligence System for E-Commerce Ad Budget Allocation","A rigorous public communication of the DataGlass decision-intelligence system for daily ad-budget allocation on platform-controlled marketplaces — the pre-algorithmic baseline, the analytical reasons it fails (the reported-vs-true ROAS gap and the rolling-mean bias), the Bayesian + bandits-with-knapsacks methodology, and the empirical 18–24% portfolio-profit lift with reduced reallocation frequency.","2026-05-04",20,"bayesian-budget-allocation-for-marketplace-ads",{"title":570,"description":571,"category":361,"date":566,"readMinutes":572,"featured":336,"cover":334,"format":238,"platforms":334,"draft":336,"slug":573},"Decision Intelligence for E-commerce: How Retailers Optimise Pricing, Demand Forecasting, Inventory, Promotions & Personalization","Pricing, forecasting, inventory, promotions, and personalization — a deep technical survey of the techniques large retailers use, the variants that matter, and how to deploy them",42,"decision-intelligence-playbook-for-e-commerce",{"title":575,"description":576,"category":361,"date":566,"readMinutes":332,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":577},"DataGlass Research Methodology","A single canonical reference for the sample frame, time window, attribution rules, and exclusions that calibrate every \"in our data\" claim across the blog and research surfaces.","methodology",{"title":579,"description":580,"category":361,"date":566,"readMinutes":581,"featured":336,"cover":334,"format":238,"platforms":334,"draft":336,"slug":582},"Prediction and Risk Optimization Under Uncertainty: A Cross-Domain Meta-Review","Mature decision systems in finance, operations, insurance, energy, healthcare, causal inference, and e-commerce share the same four primitives — a calibrated probabilistic model, a coherent risk-aware objective, an operational constraint set, and a principled exploration mechanism. Eleven worked cases ground the framework, with the DataGlass marketplace ad-budget system as the connecting tissue.",49,"prediction-and-risk-optimization-meta-review",{"title":584,"description":585,"category":355,"date":566,"readMinutes":560,"featured":336,"cover":334,"format":226,"platforms":586,"draft":336,"slug":587},"Shopee optimization in 2026 is a feedback loop, not a checklist","The popular \"10 ways to optimize your Shopee shop\" advice optimises the wrong objective. The lever that actually moves margin is the tightness of the diagnose → decide → operate loop — and most checklists skip the diagnose stage entirely.",[210],"shopee-optimization-in-2026",{"title":589,"description":590,"category":358,"date":566,"readMinutes":591,"featured":134,"cover":334,"format":241,"platforms":592,"draft":336,"slug":593},"Shopee Sellers in 2026: Southeast Asia E-commerce Market Research, GMV & Seller Economics","Market growth has resumed; seller economics have become more exacting. Southeast Asia's platform e-commerce reached US$157.6B in 2025 (up 22.8% YoY), top-three platforms now control about 98.8% of platform GMV, and content commerce accounts for ~32% of platform GMV. The 2026 question for sellers is no longer \"how big is the market?\" — it is \"who controls the decision loop?\"",22,[210],"southeast-asia-seller-market-research-2026",{"title":595,"description":596,"category":355,"date":597,"readMinutes":598,"featured":336,"cover":334,"format":223,"platforms":599,"draft":336,"slug":600},"Shopee fee structure and commission calculation in 2026: the six layers, the four-term formula","Most 'Shopee fees' explainers stop at commission and transaction fee. The four layers underneath — voucher co-funding, Free Shipping Program subsidy, Mall premium, payment-channel pass-through — are where the gap between dashboard revenue and bank deposit actually lives. With a sourced layer-by-layer breakdown, the four-term commission-per-order formula, two worked THB examples, a sensitivity table, and the reconciliation procedure.","2026-05-03",18,[210],"shopee-fee-structure-2026",{"title":602,"description":603,"category":352,"date":604,"readMinutes":537,"featured":336,"cover":334,"format":223,"platforms":605,"draft":336,"slug":606},"Cross-platform ad budget allocation for SEA marketplace sellers","Most multi-platform sellers split ad budget across Shopee, Lazada, and TikTok Shop by historical revenue share. The math says that's wrong. Optimal allocation equalises marginal ROAS, not historical share — and the gap between the two on a typical account is 4–7 percentage points of net contribution margin per quarter.","2026-04-29",[210,213,216],"cross-platform-ad-budget-allocation",{"title":608,"description":609,"category":352,"date":610,"readMinutes":415,"featured":336,"cover":334,"format":223,"platforms":611,"draft":336,"slug":612},"Why scaling Shopee ad budget grows revenue and shrinks profit","A Shopee account moving its monthly ad budget from THB 40,000 to THB 100,000 commonly grows revenue 60% and loses a third of its net profit — and not one decision in that sequence looks wrong on the dashboard. The arithmetic of the scaling trap, why platform-reported ROAS is blind to it by construction, and the per-SKU break-even bar that stops it.","2026-04-22",[210],"how-to-increase-profit-on-shopee",{"title":614,"description":615,"category":347,"date":616,"readMinutes":466,"featured":336,"cover":334,"format":223,"platforms":617,"draft":336,"slug":618},"How to increase profit on Lazada in 2026","The LazMall badge lifts conversion. It also raises commission, mandates free-shipping subsidies, and pulls the price ceiling down through the platform's own competitive-parity rules. Whether the badge pays is a per-SKU question. A research note on the LazMall economics, why Sponsored Discovery leaks more margin than Sponsored Search, and the audit that recovers 4–6 percentage points of margin in 30 days.","2026-04-15",[213],"how-to-increase-profit-on-lazada",{"title":620,"description":621,"category":352,"date":622,"readMinutes":466,"featured":336,"cover":334,"format":223,"platforms":623,"draft":336,"slug":624},"How to reduce Shopee ad waste without killing sales","On a typical Shopee account, 20–30% of ad spend runs at a structural loss the platform dashboard ranks as winning campaigns. Pausing \"underperformers\" misses the leak. A research note on the two structural defaults that cause hidden ad waste — and the audit that surfaces it without losing revenue.","2026-04-08",[210],"how-to-reduce-shopee-ad-waste",{"title":626,"description":627,"category":347,"date":628,"readMinutes":537,"featured":336,"cover":334,"format":223,"platforms":629,"draft":336,"slug":630},"How to calculate Shopee seller margin","The math, the inputs, and the program-specific traps. Why Shopee's in-dashboard income view almost always overstates margin — and how to reconstruct true contribution margin per SKU using the order-line data Shopee already exposes via Open Platform.","2026-04-05",[210],"how-to-calculate-shopee-seller-margin",{"title":632,"description":633,"category":347,"date":634,"readMinutes":537,"featured":336,"cover":334,"format":223,"platforms":635,"draft":336,"slug":636},"How to calculate Lazada seller margin","The math, the inputs, and the program-specific traps. Why Lazada's in-platform P&L summary almost always overstates margin — and how to reconstruct true contribution margin per SKU using the order-line data Lazada exposes via the Open Platform.","2026-04-01",[213],"how-to-calculate-lazada-seller-margin",{"title":638,"description":639,"category":352,"date":640,"readMinutes":560,"featured":336,"cover":334,"format":223,"platforms":641,"draft":336,"slug":642},"How to calculate true Shopee ROAS for profit","A methodology note. Shopee's in-platform ROAS is gross-revenue based and structurally biased toward overspend at scale. True ROAS is the same formula with one input substituted — and that substitution flips winners into losses on roughly half the typical Shopee catalog. With charts, three SKU profiles, sensitivity analysis, and the operating procedure that applies the substitution at production cadence.","2026-03-25",[210],"how-to-calculate-true-shopee-roas",{"title":644,"description":645,"category":352,"date":646,"readMinutes":537,"featured":336,"cover":334,"format":223,"platforms":647,"draft":336,"slug":648},"How to reduce Lazada ad waste","Lazada runs two structurally different ad products — Sponsored Search and Sponsored Discovery — with break-even economics that diverge by ~1.4–1.8× in true-ROAS terms. A single account-wide ROAS target misjudges both. A research note on the audit that surfaces the structural waste, the pruning order that recovers margin without losing revenue, and the per-placement framework that survives Pay Day and 11.11.","2026-03-18",[213],"how-to-reduce-lazada-ad-waste",{"title":650,"description":651,"category":347,"date":652,"readMinutes":466,"featured":336,"cover":334,"format":223,"platforms":653,"draft":336,"slug":654},"How to find low-margin SKUs on Shopee","On a typical Shopee account, the top-10 SKUs by revenue and the top-10 by contribution profit overlap by roughly 50%. Half of every shop's bestsellers are not the most profitable products. A research note on the audit that surfaces the gap, the patterns hiding inside it, and the per-SKU operating decisions that recover margin.","2026-03-12",[210],"how-to-find-low-margin-skus-on-shopee",{"title":656,"description":657,"category":350,"date":658,"readMinutes":560,"featured":336,"cover":334,"format":223,"platforms":659,"draft":336,"slug":660},"How to plan Lazada campaigns around profit","Pay Day, Mega Sale, 11.11, and the long tail of category windows make participation feel mandatory. The platform documents the eligibility tiers; the seller absorbs them. A research note on what each campaign actually costs, when participation pays, and the margin-first rubric that survives all three.","2026-03-04",[213],"how-to-plan-lazada-campaigns-around-profit",{"title":662,"description":663,"category":347,"date":664,"readMinutes":472,"featured":336,"cover":334,"format":223,"platforms":665,"draft":336,"slug":666},"How to increase profit on TikTok Shop in 2026","TikTok Shop is the only SEA marketplace with a stacked second commission — affiliate commission (10–25% via the Open Affiliate Plan) layered on top of platform commission. A 6.0 platform ROAS routinely becomes ~1.4 true ROAS once the full four-line cost stack is subtracted. A research note on the affiliate-stack arithmetic, live-stream pricing discipline, and the per-SKU framework that recovers margin without retreating from the platform.","2026-02-26",[216],"how-to-increase-profit-on-tiktok-shop",{"title":668,"description":669,"category":358,"date":670,"readMinutes":671,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":672},"The SEA marketplace in 2026: a fragmented arena with one survival rule","Eighteen distinct platform-market cells, six countries, three platforms, and roughly a million sellers competing on a saturated product surface. The aggregate is growing; the per-cell margin distribution is compressing. A research note on the structural shifts and the operating rule that survives them.","2026-02-22",16,"sea-marketplace-2026",{"title":674,"description":675,"category":361,"date":676,"readMinutes":537,"featured":336,"cover":334,"format":226,"platforms":677,"draft":336,"slug":678},"Data ingestion for Shopee sellers: why zero-setup analytics matters","Most Shopee sellers don't have a strategy problem first. They have a data plumbing problem — orders, ads, COGS, fees, vouchers, inventory, pricing, and returns live in seven different surfaces, and by the time the seller has stitched them together the campaign is over. A research note on the data-source matrix, the canonical-entity model, and the zero-setup architecture that recovers ~10 hours per week.","2026-02-18",[210],"data-ingestion-for-shopee-sellers",{"title":680,"description":681,"category":358,"date":682,"readMinutes":415,"featured":336,"cover":334,"format":226,"platforms":683,"draft":336,"slug":684},"The race to zero margin — and how Shopee, Lazada, and TikTok Shop got there","Read the platform documentation end-to-end and the conclusion is uncomfortable: the discounts buyers see, the free shipping that drives conversion, and the affiliate spend that drives reach are all paid by the seller. The race-to-zero is the equilibrium output of that design.","2026-02-08",[210,213,216],"race-to-zero-margin",{"title":686,"description":687,"category":361,"date":688,"readMinutes":560,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":689},"ML demand forecasting for e-commerce sellers","Machine learning in e-commerce gets discussed in vague terms; for marketplace sellers the operating question is concrete — how many units of this SKU will sell in the next N days, with what confidence, and what decision flows from the answer? A research note on the practical model architecture, the stockout-distortion problem, sensitivity analysis, and the operating decisions forecasts feed.","2026-02-04","ml-demand-forecasting-for-ecommerce",{"title":691,"description":692,"category":358,"date":693,"readMinutes":484,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":694},"Complexity is the new tax on small sellers","A multi-shop seller in 2026 logs into seven platforms, reconciles four fee schedules, exports six CSVs, and re-enters COGS by hand. Big brands absorb the cost with a data team. Small sellers absorb it with their evenings — and it's the single biggest reason multi-shop operators stall before they reach scale.","2026-01-25","complexity-is-the-tax",{"title":696,"description":697,"category":355,"date":698,"readMinutes":472,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":699},"Stockout math for e-commerce sellers","A stockout is not one cost; it is five compounding costs. Lost contribution profit on the missed unit, plus wasted ad spend during the stockout window, plus algorithmic ranking demotion, plus repeat-buyer trust erosion, plus distorted forecasting that increases the likelihood of the next stockout. A research note on the multi-line stockout cost function, the per-SKU reorder-point math that accounts for it, and the campaign-aware adjustment that survives Pay Day and 11.11.","2026-01-18","inventory-stockout-math-ecommerce",{"title":701,"description":702,"category":350,"date":703,"readMinutes":537,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":704},"Dynamic pricing for marketplace sellers","Discounting is easy. Profitable pricing is hard. A 30% volume lift on a 10% price cut routinely lowers total contribution profit — the math says volume must lift by ~33% just to break even, and most SKUs underperform that bar. A research note on the price-elasticity arithmetic, the inventory × demand four-quadrant framework, and the per-SKU pricing decision that survives campaign-window pressure.","2026-01-04","dynamic-pricing-ecommerce-marketplaces",{"title":706,"description":707,"category":361,"date":708,"readMinutes":472,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":709},"E-commerce Decision Engine: How Marketplace Sellers Turn Data Into Profit Recommendations","A dashboard tells you what happened. A decision engine tells you what to do next, ranks the options by projected profit lift, and surfaces the math behind every recommendation. A research note on the five-layer architecture that separates the two, why marketplace commerce now requires the latter, and where the operating model breaks.","2025-12-12","how-ecommerce-decision-engines-work",{"title":711,"description":712,"category":355,"date":713,"readMinutes":459,"featured":336,"cover":334,"format":226,"platforms":714,"draft":336,"slug":715},"Multi-shop analytics for Shopee, Lazada, and TikTok Shop sellers","Modern marketplace sellers rarely operate on one channel. They have multiple dashboards but not one operating view. They know sales by channel — but not profit by channel.","2025-11-26",[210,213,216],"multi-shop-analytics-lazada-shopee-tiktok",{"title":717,"description":718,"category":358,"date":719,"readMinutes":720,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":721},"The new competitive world of commerce","A research note on what changed in marketplace commerce between 2022 and 2026. Platforms became active algorithmic counterparties; sellers who treat them as passive listing markets are competing against optimization systems they cannot see. The fix is to run your own optimization layer on top.","2025-11-12",15,"new-competitive-world-of-commerce",{"entry":723,"document":772,"toc":1517},{"id":724,"title":595,"category":355,"cover":334,"cta":725,"date":597,"description":596,"draft":336,"draftReason":334,"extension":337,"featured":336,"format":223,"listen":334,"math":336,"meta":728,"navigation":334,"ogImage":334,"path":729,"platforms":730,"readMinutes":598,"related":731,"robots":334,"schemaOrg":334,"seo":732,"sitemap":735,"sources":736,"stem":760,"tldr":761,"topic":334,"updatedAt":483,"__hash__":771},"blog_en\u002Fblog\u002Fshopee-fee-structure-2026.md",{"title":726,"body":727},"See your Shopee fee stack reconciled per order.","DataGlass reconstructs commission, transaction fee, voucher co-funding, Free Shipping Program subsidy, and payment processing for every order — so the gap between dashboard revenue and bank deposit becomes a number, not a mystery.",{},"\u002Fblog\u002Fshopee-fee-structure-2026",[210],[587,630,642],{"title":733,"description":734},"Shopee Fee Structure & Commission Calculation 2026","Shopee fees in 2026 span commission, transaction fee, voucher co-funding, Free Shipping Program, and Mall premium, with sourced rates and worked THB examples.",{"loc":729,"lastmod":483},[737,741,745,749,753,757],{"title":738,"url":739,"note":740},"Shopee Help Center Thailand — Fee Policy and Sale Transaction Fee schedule effective 4 August 2026 (4 ส.ค. 2569)","https:\u002F\u002Fhelp.shopee.co.th\u002Fportal\u002F4\u002Farticle\u002F77254","Shopee's Sale Transaction Fee by category — 7.49%–17.12% non-Mall and up to 19.26% for Shopee Mall, published VAT-inclusive — together with the Payment Transaction Fee schedule effective 7 April 2026 (3.21% standard) and the THB 1 Platform Infrastructure Fee. Announced 3 July 2026; superseded the schedule effective 1 June 2026.",{"title":742,"url":743,"note":744},"Shopee Help Center Thailand — root","https:\u002F\u002Fhelp.shopee.co.th\u002Fportal","Searchable root of the Shopee Thailand Help Center. The Shopee Mall Sale Transaction Fee schedule (up to 19.26% by category, VAT-inclusive, effective 4 August 2026), the Shop Voucher mechanics (including the documentation that the seller-funded portion of every voucher is deducted from sales as a marketing cost), and the Free Shipping Program subsidy mechanics are each documented in dedicated articles inside this Help Center. The four fee layers underneath commission and the payment transaction fee — voucher co-funding, FSP, Mall premium, payment-method spread — are documented across this surface.",{"title":746,"url":747,"note":748},"Shopee Ads Thailand — Help Center","https:\u002F\u002Fads.shopee.co.th\u002Flearn","Shopee Ads documentation root — Keyword Ads, Target ROAS bidding, and the auction mechanics that govern the platform's effective ad take-rate, which compounds with the six-layer commerce-fee stack documented in this post.",{"title":750,"url":751,"note":752},"Sea Limited — 4Q25 \u002F 1Q26 investor disclosures","https:\u002F\u002Fwww.sea.com\u002Finvestor\u002Fhome","Sea Limited's segment disclosures on Shopee's transaction-based revenue, ad-revenue trajectory, and take-rate composition — the macro context for the fee stack and the take-rate trajectory cited in the sensitivity section.",{"title":754,"url":755,"note":756},"Google, Temasek & Bain — e-Conomy SEA 2025: retail media","https:\u002F\u002Fwww.bain.com\u002Finsights\u002Fe-conomy-sea-2025\u002F","Bain commentary on platform take-rate composition in SEA marketplaces — the cross-platform comparison frame that the post uses to argue that headline commission is misleading without the underlying voucher \u002F FSP layers.",{"title":758,"note":759},"DataGlass Marketplace Fee Dataset (Thailand) — Shopee, Lazada and TikTok Shop fee schedules","Open CC BY 4.0 transcription of all 1,437 Shopee leaf-category Sale Transaction Fee rows plus every flat fee, each with its VAT treatment, effective date and a link to the platform document it was read from. Every Shopee rate in this post is taken from it. Version 2026.08.25, last verified 25 August 2026; the change log records the 4 August 2026 revision and the 1 June 2026 schedule it replaced.","blog\u002Fshopee-fee-structure-2026",[762,763,764,765,766,767,768,769,770],"Thesis: Shopee's fee structure has six layers, not two. The four most sellers don't reconcile per order — voucher co-funding, Free Shipping Program subsidy, Mall premium, payment-channel processing — explain most of the gap between dashboard revenue and bank deposit.","The rates: on the Sale Transaction Fee schedule effective 4 August 2026 (4 ส.ค. 2569), non-Mall runs 7.49%–17.12% and Shopee Mall up to 19.26%, VAT-inclusive as published. The Payment Transaction Fee is 3.21%, plus THB 1 per completed order. Anything quoting the 1 June 2026 schedule is roughly two points light.","The finding nobody announced: the 4 August revision deleted the PRIME Seller discounted-commission column. Shops on the programme absorbed 3.21 percentage points, not the 2.14 everyone else absorbed — an increase half as large again, on the same category, in the same week.","Commission per order is a four-term calculation, not a single rate × list price. The formula: r(category, Mall, small-seller) × buyer-paid + Payment Transaction Fee + flat fees, with buyer-paid being post-discount. Most flat-rate calculators are wrong on three of the four terms — and the fourth error, grossing a VAT-inclusive rate up by 1.07 again, is the most common of all.","Layers 1–2 are public, fixed, and easy to model. Layers 3–6 are conditional on campaign participation, Mall status, and payment method. But the 4 August revision inverted the old ranking: commission now moves all-in take-rate more than any other single layer, because Shopee's own band spans 7.49% to 19.26%.","On a Mall apparel order with a 10% Shop Voucher and Free Shipping Program participation, the all-in take-rate works out to 31.1% of attributed revenue against the 19.26% the headline rate implies. The 11.86-point gap is the layers underneath commission — the same size they were before the revision. What moved is the headline layer.","Headline commission comparisons mislead twice over: they compare Layer 1 only, and they compare Shopee's VAT-inclusive rate against Lazada's VAT-exclusive one. Within Shopee, the same Mall listing's all-in take-rate moves from 22.6% to 31.1% just by adding voucher participation and FSP — headline commission unchanged at 19.26% across all three Mall scenarios.","The reconciliation procedure: pull the order-line export, apply the four-term commission formula, attach voucher amount from campaign attribution, attach FSP subsidy from the program log, then derive seller take-home per order.","Limitation: every rate here is dated 4 August 2026 and verified 25 August 2026. Two Shopee schedules landed within five months in 2026, so re-rate at every announcement rather than on a calendar — and diff the schedules rather than trusting the summary. Cross-border accounts have a separate fee stack we do not model in this post.","40iJlPrIiLfMRmCxqkrVFq-iApm4Jl4dLH9TGCfleHQ",{"frontmatter":773,"meta":786,"nodes":860},{"title":595,"description":596,"seo":774,"category":355,"format":223,"platforms":775,"date":597,"updatedAt":483,"readMinutes":598,"tldr":776,"related":777,"sources":778,"cta":785},{"title":733,"description":734},[210],[762,763,764,765,766,767,768,769,770],[587,630,642],[779,780,781,782,783,784],{"title":738,"url":739,"note":740},{"title":742,"url":743,"note":744},{"title":746,"url":747,"note":748},{"title":750,"url":751,"note":752},{"title":754,"url":755,"note":756},{"title":758,"note":759},{"title":726,"body":727},{"toc":787},{"title":331,"searchDepth":386,"depth":386,"links":788},[789,811,814,817,820,823,836,855,858],{"id":790,"depth":386,"text":791,"children":792},"the-six-fee-layers-named","The six fee layers, named",[793,796,799,802,805,808],{"id":794,"depth":332,"text":795},"the-six-fee-layers-named-_1-commission-category-mall-status","1. Commission (category × Mall status)",{"id":797,"depth":332,"text":798},"the-six-fee-layers-named-_2-transaction-fee","2. Transaction fee",{"id":800,"depth":332,"text":801},"the-six-fee-layers-named-_3-voucher-co-funding-shop-voucher-seller-funded-portion","3. Voucher co-funding (Shop Voucher seller-funded portion)",{"id":803,"depth":332,"text":804},"the-six-fee-layers-named-_4-free-shipping-program-fsp-seller-funded-subsidy","4. Free Shipping Program (FSP) seller-funded subsidy",{"id":806,"depth":332,"text":807},"the-six-fee-layers-named-_5-mall-premium","5. Mall premium",{"id":809,"depth":332,"text":810},"the-six-fee-layers-named-_6-payment-channel-pass-through","6. Payment-channel pass-through",{"id":812,"depth":386,"text":813},"worked-example-a-shopee-mall-apparel-order-line-by-line","Worked example — a Shopee Mall apparel order, line by line",{"id":815,"depth":386,"text":816},"why-headline-commission-misleads-same-listing-four-scenarios","Why headline commission misleads — same listing, four scenarios",{"id":818,"depth":386,"text":819},"sensitivity-which-layer-moves-the-all-in-take-rate-the-most","Sensitivity — which layer moves the all-in take-rate the most",{"id":821,"depth":386,"text":822},"what-the-4-august-2026-revision-changed-and-the-discount-it-deleted","What the 4 August 2026 revision changed — and the discount it deleted",{"id":824,"depth":386,"text":825,"children":826},"how-to-calculate-shopee-commission-per-order","How to calculate Shopee commission per order",[827,830,833],{"id":828,"depth":332,"text":829},"how-to-calculate-shopee-commission-per-order-what-the-simple-calculator-gets-wrong","What the simple calculator gets wrong",{"id":831,"depth":332,"text":832},"how-to-calculate-shopee-commission-per-order-worked-example-thb-1000-mall-apparel-order-voucher-active-credit-card","Worked example — THB 1,000 Mall apparel order, voucher-active, credit card",{"id":834,"depth":332,"text":835},"how-to-calculate-shopee-commission-per-order-the-lookup-table-shape-the-calculation-needs","The lookup-table shape the calculation needs",{"id":837,"depth":386,"text":838,"children":839},"reconciling-the-full-six-layer-stack-the-procedure","Reconciling the full six-layer stack — the procedure",[840,843,846,849,852],{"id":841,"depth":332,"text":842},"reconciling-the-full-six-layer-stack-the-procedure-_1-pull-the-order-line-export","1. Pull the order-line export.",{"id":844,"depth":332,"text":845},"reconciling-the-full-six-layer-stack-the-procedure-_2-apply-the-four-term-commission-formula","2. Apply the four-term commission formula.",{"id":847,"depth":332,"text":848},"reconciling-the-full-six-layer-stack-the-procedure-_3-attach-layer-3-voucher-co-funding-per-voucher-attribution","3. Attach Layer 3 (voucher co-funding) per voucher attribution.",{"id":850,"depth":332,"text":851},"reconciling-the-full-six-layer-stack-the-procedure-_4-attach-layer-4-fsp-subsidy-from-program-log","4. Attach Layer 4 (FSP subsidy) from program log.",{"id":853,"depth":332,"text":854},"reconciling-the-full-six-layer-stack-the-procedure-_5-compute-seller-take-home-per-order","5. Compute seller take-home per order.",{"id":856,"depth":386,"text":857},"limitations-and-where-this-argument-breaks","Limitations and where this argument breaks",{"id":577,"depth":386,"text":859},"Methodology",[861,870,885,889,892,895,898,904,906,912,914,920,922,928,930,939,941,947,955,957,960,970,973,975,982,1012,1014,1017,1023,1133,1138,1140,1146,1149,1154,1254,1262,1265,1272,1274,1277,1283,1285,1308,1310,1316,1319,1326,1328,1333,1409,1414,1423,1425,1428,1430,1433,1435,1438,1440,1443,1445,1448,1450,1453,1460,1462,1493,1495,1501,1512],[862,863,864,865,869],"p",{},"Shopee's Sale Transaction Fee on a non-Mall apparel listing is 17.12% — VAT-inclusive, on the schedule effective 4 August 2026 (4 ส.ค. 2569) ",[866,867],"blog-cite",{"n":868},"1",":blog-cite. The Payment Transaction Fee adds 3.21%, also VAT-inclusive, on the schedule effective 7 April 2026. Add them up and an apparel seller reading the schedule expects a take-rate around 20%. The bank deposit on a campaign-window order tells a different story — closer to 69–73 baht for every 100 baht of attributed revenue. The 7–11 baht gap is not commission; it is the four fee layers underneath commission that most sellers do not reconcile per order. This post documents what those layers are, what they cost, and how to attach them to the order-line so the dashboard revenue and the bank deposit reconcile. Every rate below is the 4 August 2026 schedule, which superseded the one effective 1 June 2026 — the older rates are roughly two percentage points lower on almost every category, and quoting them is the most common error in Shopee fee explainers still online.",[862,871,872,873,876,877,880,881,884],{},"The argument is structural, not anecdotal. Per the Shopee Help Center documentation, the seller-funded portion of every Shop Voucher is 'deducted from your sales as a marketing cost'. Per the Free Shipping Program documentation, the seller-funded subsidy is required to maintain the program-tier ranking benefit and is not refunded if the buyer cancels ",[866,874],{"n":875},"2",". Per Sea Limited's 4Q25 investor disclosure, Shopee's transaction-based revenue grew faster than its underlying GMV ",[866,878],{"n":879},"4"," — a take-rate-up trajectory that compounds the variance in the four hidden layers. Per the Bain e-Conomy SEA 2025 commentary, retail-media take-rate inflation across SEA marketplaces is one-way ",[866,882],{"n":883},"5","; the gap between headline commission and effective take-rate widens, not narrows.",[886,887],"blog-pullquote",{"text":888},"Headline commission is the line item Shopee publishes. Effective take-rate is the line item your bank deposit prints.",[862,890,891],{},"Below: the six layers in operating detail; a fully-worked Shopee Mall apparel order reconciled from listed price to seller take-home; the cross-platform comparison frame that explains why headline-commission comparisons mislead; a sensitivity table showing how the all-in take-rate changes when one layer moves; the four-term formula for calculating commission per order (and where flat-rate calculators go wrong); the reconciliation procedure that attaches every layer to the order-line; and an explicit limitations section on what this post does not cover (cross-border accounts, negotiated rates, program-mechanic drift).",[893,894,791],"h2",{"id":790},[896,897,795],"h3",{"id":794},[862,899,900,901,903],{},"Shopee calls this the Sale Transaction Fee. On the schedule effective 4 August 2026 (4 ส.ค. 2569) it runs 7.49% to 17.12% for non-Mall listings and up to 19.26% for Shopee Mall, across 1,437 leaf categories ",[866,902],{"n":868},":blog-cite. Apparel, beauty and FMCG sit at the top of the range; phones, tablets, laptops and desktop computers sit on the 7.49% floor and did not move at the August revision. Two things to hold on to. First, Shopee publishes these rates VAT-inclusive — its own schedule header reads 'New Commission Fee (VAT Inclusive)' — so 17.12% is already the amount deducted from the payout and multiplying it by 1.07 overstates the fee by 7%. Second, shops with no more than THB 10,000 of sales in the 30 days before the monthly cut-off pay the small-seller rate, roughly 1.60 points lower. The fee is charged on the listed price minus the seller-funded discount, and it is the only layer fully visible in the seller centre per-order export. Layer 1 is also the only layer most third-party 'Shopee fees' explainers cover — and most of those are still quoting a schedule that expired in August 2026.",[896,905,798],{"id":797},[862,907,908,909,911],{},"Shopee calls this the Payment Transaction Fee. On the schedule effective 7 April 2026 it is 3.21% VAT-inclusive (3.00% before VAT) on every payment method except credit-card instalments and Special SPayLater ",[866,910],{"n":868},":blog-cite. Its base is wider than the Sale Transaction Fee's: order value plus shipping fee plus any Shopee-funded item discount plus Shopee Coins, with seller-funded discounts excluded. It is the most predictable layer in the stack and, at 3.21%, no longer the trivial one that 'approximately 2%' made it sound. Layer 2 sits alongside commission in the dashboard export.",[896,913,801],{"id":800},[862,915,916,917,919],{},"Per the Shop Voucher documentation, when a buyer redeems a Shop Voucher on the seller's storefront, the seller funds the discount portion from their own margin ",[866,918],{"n":875},". Shopee documents this explicitly: the seller-funded portion is 'deducted from your sales as a marketing cost'. Voucher tiers escalate during big-campaign windows (9.9, 11.11, 12.12, Pay Day) — the tier list typically runs 5%, 10%, 15%, with platform pressure to participate at higher tiers in exchange for ranking weight. Layer 3 is the largest source of fee-stack variance across orders, because it depends on whether the order included a voucher redemption and at which tier.",[896,921,804],{"id":803},[862,923,924,925,927],{},"Per the FSP documentation, sellers can opt into the Free Shipping Program to qualify their listings for the in-app 'free shipping' badge. The seller funds a portion of the shipping subsidy; the platform funds the remainder. The seller-funded portion is set at the program level and is not negotiable per order ",[866,926],{"n":875},". FSP participation is tied to ranking weight in the platform's relevance model — a listing without FSP participation typically ranks below otherwise-equivalent listings with it. Layer 4 is therefore quasi-mandatory: optionality exists in name but the ranking penalty for non-participation is large.",[896,929,807],{"id":806},[862,931,932,933,935,936,938],{},"Mall-tier listings carry a higher Sale Transaction Fee and additional program obligations (faster shipping SLAs, voucher participation thresholds, return-rate ceilings) ",[866,934],{"n":875},". The size of the premium is smaller than most sellers assume and varies by band: on the 4 August 2026 schedule it is 2.14 points in fashion (17.12% non-Mall against 19.26% Mall), 3.21 points in beauty, health, food and home, 1.07 points on small appliances and video games, and exactly zero on phones, tablets, laptops and desktop computers, where Mall and non-Mall are both 7.49% ",[866,937],{"n":868},":blog-cite. The Mall premium is therefore partly a commission delta (Layer 1 difference) and partly an operating-cost delta (the SLAs and program obligations have real fulfilment costs). Layer 5 is the layer most often misread as 'just higher commission' — in fact the commission delta is the smaller half, and a Mall listing also faces tighter voucher and FSP defaults than its non-Mall counterpart.",[896,940,810],{"id":809},[862,942,943,944,946],{},"The buyer's payment method changes what Layer 2 costs, and Shopee publishes the difference rather than hiding it: 3.21% on standard methods, 5.35% on a 3-month credit-card instalment, 6.96% at 6 months and 7.49% at 10 months and above, all VAT-inclusive on the 7 April 2026 schedule ",[866,945],{"n":868},":blog-cite. On top of that sit two flat lines: a THB 1 Platform Infrastructure Fee on every completed order, and a THB 20 monthly Account Maintenance Fee on dormant seller accounts. The instalment spread is up to 4.28 points on the same order; the flat fee is negligible on a THB 1,000 basket (0.1%) and material on a THB 150 one (0.7%). Layer 6 is the layer that most explicitly explains the gap between two structurally identical orders that produce different bank deposits.",[948,949,951,952,954],"blog-question",{"question":950},"What are the fees for selling on Shopee?","Shopee fees come in six layers, not two. Layer 1 is the Sale Transaction Fee — 7.49% to 17.12% non-Mall and up to 19.26% for Shopee Mall, VAT-inclusive, on the schedule effective 4 August 2026 (4 ส.ค. 2569) ",[866,953],{"n":868},":blog-cite. Layer 2 is the Payment Transaction Fee, 3.21% VAT-inclusive on standard payment methods since 7 April 2026. Those two are the published figures, and together they already take about 20 baht out of every 100. Layer 3 is the seller-funded portion of Shop Vouchers, escalating to 10–15% on big-campaign tiers. Layer 4 is the seller-funded portion of the Free Shipping Program subsidy, quasi-mandatory because non-participation costs ranking weight. Layer 5 is the Mall premium — 0 to 3.21 commission points depending on the category band, plus stricter program obligations. Layer 6 is the payment-method spread (up to 7.49% on a 10-month instalment) and the THB 1 flat Platform Infrastructure Fee. On a Mall apparel order with a 10% voucher and FSP participation, the all-in take-rate works out to roughly 31%, against the 19.26% the headline rate implies.",[893,956,813],{"id":812},[862,958,959],{},"Take a Mall-tier apparel listing in Thailand: list price THB 1,200, buyer redeems a 10% Shop Voucher (Tier 2), order placed during a campaign window with FSP participation, paid by credit card. Below: the order reconciled from listed price down to seller take-home, every layer attached.",[961,962,965],"pre",{"language":963,"filename":964},"text","Shopee Mall apparel order, six-layer reconciliation (THB)",[966,967,969],"code",{"class":968},"language-text","List price                                                  1,200.00\nBuyer pays (after voucher redemption, 10%)                  1,080.00\nShopee gross-attributed revenue (the dashboard line)        1,080.00\n\nLayer 1: Sale Transaction Fee (Mall apparel, 19.26%)         -208.01\nLayer 2: Payment Transaction Fee (3.21% of buyer-paid)        -34.67\nLayer 3: voucher co-funding (seller-funded 50% of voucher)    -60.00\nLayer 4: Free Shipping Program subsidy (3.0% seller-funded)   -32.40\nLayer 5: Mall premium (already in the Layer 1 rate)             0.00\nLayer 6: Platform Infrastructure Fee (flat, per order)         -1.00\n                                                             --------\nTotal platform + programme take                              -336.08\n\nSeller take-home (before COGS and ads)                        743.92\n\nAll-in take-rate against gross-attributed:   336.08 \u002F 1,080  =  31.12%\nHeadline commission rate (Layer 1 only):     208.01 \u002F 1,080  =  19.26%\n\nGap between headline and all-in take-rate:  +11.86 percentage points\n\nRates as published: Sale Transaction Fee schedule effective\n4 August 2026 (4 ส.ค. 2569), Payment Transaction Fee schedule\neffective 7 April 2026. Both are VAT-inclusive — do not gross\nthem up by 1.07.",[862,971,972],{},"The 11.86-percentage-point gap is the four layers underneath commission. On a different order — same listing, no voucher redemption, no FSP participation, paid by bank transfer — buyer-paid is the full 1,200, the deductions are 231.12 + 38.52 + 1.00 = 270.64, the gap narrows to 3.29 points (Layer 2 plus the flat fee) and the seller take-home is THB 929.36 instead of 743.92. The two orders look identical in the per-SKU revenue line and differ by THB 185 in contribution. Sellers averaging across the dashboard revenue line are averaging across these two regimes, and the average is meaningless without the layer-level reconciliation. Note what changed between the June and August schedules and what did not: the four layers underneath commission are the same size they always were. It is the headline layer that moved, from 17.12% to 19.26% on this order — which is why an all-in take-rate that used to land near 29% now lands near 31%.",[893,974,816],{"id":815},[862,976,977,978,981],{},"A seller comparing 'Shopee charges 19.26% on Mall apparel' against 'Lazada charges 17.5%' is making two mistakes at once. The first is comparing one layer of a six-layer stack. The second is comparing a VAT-inclusive rate against a VAT-exclusive one: Lazada publishes its Marketplace Service Fee before VAT, so 17.5% is really 18.73% deducted, and the naive comparison is wrong by 7% before any other layer is counted ",[866,979],{"n":980},"6",". The structural point stands either way: the same Shopee Mall listing produces a very different all-in take-rate depending on whether the buyer redeems a Shop Voucher, whether the listing is enrolled in the Free Shipping Program, and how the buyer pays. Headline commission is identical across the three Mall scenarios below; the all-in take-rate moves from 22.6% to 31.1% as the layers stack up.",[983,984],"blog-chart",{"kind":985,"title":986,"labels":987,"values":992,"compare":995,"series":1000,"notes":1003,"unit":1008,"max":1009,"highlight":1010,"caption":1011},"bar","Same Shopee listing, four campaign-participation regimes — all values derived from the worked example",[988,989,990,991],"Non-Mall, no voucher, no FSP, bank transfer","Mall, no voucher, no FSP, bank transfer","Mall, no voucher, FSP enrolled, credit card","Mall, 10% voucher, FSP, credit card (worked example)",[993,994,994,994],17.12,19.26,[996,997,998,999],20.4,22.6,25.6,31.1,[1001,1002],"Headline commission only","All-in take-rate (Layers 1–6)",[1004,1005,1006,1007],"Sale Transaction Fee 17.12% + Payment Transaction Fee 3.21% + THB 1 flat","Mall premium adds 2.14pp on Layer 1 in fashion; programme layers at zero","FSP adds 3.0pp; a card paid in full costs the same 3.21% as a transfer","Voucher co-funding (5.6pp) + FSP (3.0pp) on top of Layer 1","%","35","3","All values derived from the four-term formula applied to the THB 1,200 Shopee Mall apparel example above. Layer 1 is the published Sale Transaction Fee for the fashion band on the schedule effective 4 August 2026 — 17.12% non-Mall, 19.26% Mall, VAT-inclusive; Layer 2 is the 3.21% Payment Transaction Fee effective 7 April 2026; Layer 6 is the THB 1 Platform Infrastructure Fee. Layer 3 (Shop Voucher) and Layer 4 (FSP) are populated from the public tier list and program documentation. Cross-platform comparison against Lazada or TikTok Shop requires re-deriving each platform's six-layer stack from its own published fee schedule, and correcting for the fact that Lazada quotes VAT-exclusive while Shopee quotes VAT-inclusive — outside the scope of this Shopee-focused note.",[893,1013,819],{"id":818},[862,1015,1016],{},"The table below stress-tests the all-in take-rate on the worked example by perturbing each layer one at a time. This table used to have a different answer. On the 1 June 2026 schedule, commission really was a second-order term and the programme layers dominated. On the 4 August 2026 schedule the Sale Transaction Fee spans 7.49% to 19.26% across Shopee's published bands — an 11.8-point spread wider than voucher tier, FSP participation and payment method individually. If your catalogue spans more than one commission band, Layer 1 is now the largest single source of take-rate variance in your shop, and any fee model that treats it as a small constant is wrong by more than the layers it was built to catch.",[862,1018,1019],{},[1020,1021,1022],"em",{},"Sensitivity of all-in take-rate to each fee layer (Mall apparel base case)",[1024,1025,1026,1045],"table",{},[1027,1028,1029],"thead",{},[1030,1031,1032,1036,1039,1042],"tr",{},[1033,1034,1035],"th",{},"Layer perturbed",[1033,1037,1038],{},"Range tested",[1033,1040,1041],{},"All-in take-rate range",[1033,1043,1044],{},"Spread",[1046,1047,1048,1063,1077,1091,1105,1119],"tbody",{},[1030,1049,1050,1054,1057,1060],{},[1051,1052,1053],"td",{},"Layer 1 (Sale Transaction Fee)",[1051,1055,1056],{},"7.49% → 19.26% (published Mall band)",[1051,1058,1059],{},"19.4% → 31.1%",[1051,1061,1062],{},"11.8pp",[1030,1064,1065,1068,1071,1074],{},[1051,1066,1067],{},"Layer 2 (Payment Transaction Fee)",[1051,1069,1070],{},"3.21% → 7.49% (standard → 10-month instalment)",[1051,1072,1073],{},"31.1% → 35.4%",[1051,1075,1076],{},"4.3pp",[1030,1078,1079,1082,1085,1088],{},[1051,1080,1081],{},"Layer 3 (voucher tier)",[1051,1083,1084],{},"0% → 15%, seller-funded 50%",[1051,1086,1087],{},"25.6% → 34.4%",[1051,1089,1090],{},"8.8pp",[1030,1092,1093,1096,1099,1102],{},[1051,1094,1095],{},"Layer 4 (FSP participation)",[1051,1097,1098],{},"opt-out → 5% seller-funded",[1051,1100,1101],{},"28.1% → 33.1%",[1051,1103,1104],{},"5.0pp",[1030,1106,1107,1110,1113,1116],{},[1051,1108,1109],{},"Layer 5 (Mall vs non-Mall, fashion band)",[1051,1111,1112],{},"17.12% → 19.26%",[1051,1114,1115],{},"29.0% → 31.1%",[1051,1117,1118],{},"2.1pp",[1030,1120,1121,1124,1127,1130],{},[1051,1122,1123],{},"Layer 6 (flat fee, by basket size)",[1051,1125,1126],{},"THB 1 on a 1,080 order → on a 200 order",[1051,1128,1129],{},"31.1% → 31.5%",[1051,1131,1132],{},"0.4pp",[862,1134,1135],{},[1020,1136,1137],{},"The ranking inverted at the 4 August 2026 revision. Commission now moves all-in take-rate the most, because Shopee widened its own band spread in the same revision that deleted the programme discount which used to compress it. Voucher exposure and FSP participation still rank second and third, and a fee model that omits them is still wrong — but a model that treats commission as a small constant is now wrong by more. All figures are the worked example re-run with one input changed; rates are VAT-inclusive as published.",[893,1139,822],{"id":821},[862,1141,1142,1143,1145],{},"The schedule this post reconciles against took effect on 4 August 2026 (4 ส.ค. 2569), announced on 3 July 2026, and replaced the schedule that had been in force since 1 June 2026. Reading the two side by side across all 1,437 Shopee leaf categories: 1,382 went up by 2 percentage points before VAT (2.14 points VAT-inclusive), 20 went up by 1 point (1.07 VAT-inclusive), and 35 did not move at all — phones, tablets, laptops and desktop computers held their 7.49% floor ",[866,1144],{"n":980},". That is the change every announcement summary covers, and it is the smaller of the two.",[862,1147,1148],{},"The larger one is a deletion. Shops enrolled in Shopee's discounted-commission programme — the PRIME Seller tier — used to pay a flat 1 percentage point (1.07 points VAT-inclusive) below the standard category rate. On the 4 August schedule that column is gone: the programme rate and the standard rate are now identical in every band that had a differential. A programme shop therefore absorbed 3.21 percentage points on 4 August, not 2.14 — an increase 50% larger than the one its non-enrolled competitor on the same category absorbed in the same week. Nothing in the headline '+2%' framing tells that shop so.",[862,1150,1151],{},[1020,1152,1153],{},"Sale Transaction Fee, 1 June 2026 → 4 August 2026, non-Mall (VAT-inclusive, as published)",[1024,1155,1156,1175],{},[1027,1157,1158],{},[1030,1159,1160,1163,1166,1169,1172],{},[1033,1161,1162],{},"Category band",[1033,1164,1165],{},"Standard rate",[1033,1167,1168],{},"Programme (PRIME Seller) rate",[1033,1170,1171],{},"Standard change",[1033,1173,1174],{},"Programme change",[1046,1176,1177,1194,1209,1224,1239],{},[1030,1178,1179,1182,1185,1188,1191],{},[1051,1180,1181],{},"Fashion — apparel, shoes, bags, watches",[1051,1183,1184],{},"14.98% → 17.12%",[1051,1186,1187],{},"13.91% → 17.12%",[1051,1189,1190],{},"+2.14 pts",[1051,1192,1193],{},"+3.21 pts",[1030,1195,1196,1199,1202,1205,1207],{},[1051,1197,1198],{},"Beauty, health, food, home, sports, stationery",[1051,1200,1201],{},"13.91% → 16.05%",[1051,1203,1204],{},"12.84% → 16.05%",[1051,1206,1190],{},[1051,1208,1193],{},[1030,1210,1211,1214,1217,1220,1222],{},[1051,1212,1213],{},"Small appliances, headphones",[1051,1215,1216],{},"13.38% → 15.52%",[1051,1218,1219],{},"12.31% → 15.52%",[1051,1221,1190],{},[1051,1223,1193],{},[1030,1225,1226,1229,1232,1234,1236],{},[1051,1227,1228],{},"Video games",[1051,1230,1231],{},"11.24% → 13.38%",[1051,1233,1231],{},[1051,1235,1190],{},[1051,1237,1238],{},"+2.14 pts — no discount existed",[1030,1240,1241,1244,1247,1249,1252],{},[1051,1242,1243],{},"Phones, tablets, laptops, desktops",[1051,1245,1246],{},"7.49% → 7.49%",[1051,1248,1246],{},[1051,1250,1251],{},"unchanged",[1051,1253,1251],{},[862,1255,1256],{},[1020,1257,1258,1259,1261],{},"Rates are VAT-inclusive exactly as Shopee publishes them; do not add 7%. Shopee Mall rates in the same bands run 1.07 to 3.21 points higher, except on phones, tablets and computers where Mall and non-Mall are both 7.49%. Shops under THB 10,000 of sales in the 30 days before the monthly cut-off pay the small-seller rate, roughly 1.60 points lower, and the programme deletion hits those shops by the same 3.21 points. Transcribed from Shopee's own Non-Mall and Mall schedules in the DataGlass Marketplace Fee Dataset ",[866,1260],{"n":980},".",[862,1263,1264],{},"The operational consequence is specific. A shop that was on the programme and re-rated its margin model using the '+2%' figure from the announcement is now under-charging itself by 1.07 points on every order. On a THB 1,000 order that is THB 10.70 — trivial per order, and exactly the size of error that flips a break-even ROAS bar on a thin SKU from green to red without anyone noticing. If your shop was enrolled, check the rate you are actually being charged against the standard column, not against your old programme rate, and re-run every margin floor and every Target ROAS derived from it.",[948,1266,1268,1269,1271],{"question":1267},"Did Shopee raise its commission in August 2026?","Yes. Shopee Thailand's Sale Transaction Fee schedule effective 4 August 2026 (4 ส.ค. 2569) raised 1,382 of 1,437 leaf categories by 2 percentage points before VAT — 2.14 points VAT-inclusive — with 20 categories up 1 point and 35 unchanged ",[866,1270],{"n":868},":blog-cite. Non-Mall rates now run 7.49% to 17.12% and Shopee Mall up to 19.26%, VAT-inclusive as published. Phones, tablets, laptops and desktop computers were among the categories that did not move, staying at 7.49%. The revision also removed the discounted-commission programme (PRIME Seller) rate column, so shops that had been on the programme took a 3.21-point increase rather than 2.14 — half as large again as everyone else's.",[893,1273,825],{"id":824},[862,1275,1276],{},"Layer 1 deserves its own treatment because most public Shopee commission calculators stop at it and get it wrong. The right calculation has four terms — not one — and the wrong base on three of them is the source of the discrepancy between what the calculator returns and what the bank deposit prints.",[961,1278,1280],{"language":963,"filename":1279},"Shopee commission per order — the four-term formula",[966,1281,1282],{"class":968},"sale_transaction_fee   =   r(category, mall, small_seller) × buyer_paid\npayment_txn_fee        =   t(payment_method) × buyer_paid\nflat_fees              =   THB 1 per completed order\n\nbuyer_paid             =   list_price − seller_funded_discount\n\ntotal_platform_take    =   sale_transaction_fee\n                         + payment_txn_fee\n                         + flat_fees\n\nr is VAT-inclusive as published: 7.49%–17.12% non-Mall, up to 19.26%\nShopee Mall, on the schedule effective 4 August 2026 (4 ส.ค. 2569).\nNever multiply r by 1.07 — the VAT is already inside the number.\n\nt = 3.21% on every payment method except credit-card instalments,\nwhich run 5.35% (3 months), 6.96% (6 months), 7.49% (10 months+),\non the schedule effective 7 April 2026. Its base is wider than r's:\norder value + shipping + Shopee-funded discount + Shopee Coins.\n\nA Shopee commission calculator that uses a single rate × list_price\nis wrong on at least three of the four terms.",[896,1284,829],{"id":828},[862,1286,1287,1288,1292,1293,1295,1296,1299,1300,1303,1304,1307],{},"Four errors compound. ",[1289,1290,1291],"strong",{},"First",", it uses list price, not buyer-paid. The Sale Transaction Fee applies to the listed price minus the seller-funded discount ",[866,1294],{"n":868},". On any order with a Shop Voucher redemption those are different numbers — a THB 1,000 listed-price order with a 10% Shop Voucher has a buyer-paid of 900 and a fee of (rate × 900), not (rate × 1,000). The simple calculator is high by ~10% on voucher-active orders, a meaningful share during campaign windows. ",[1289,1297,1298],{},"Second",", it grosses the rate up by 1.07 for VAT. Shopee publishes the Sale Transaction Fee VAT-inclusive — its own sheet header reads 'New Commission Fee (VAT Inclusive)' — so 17.12% is already what leaves the payout. Adding VAT again overstates the fee by 7%, and it is the most common error in third-party Thai fee calculators. ",[1289,1301,1302],{},"Third",", it is running a stale schedule. The 1 June 2026 rates sit roughly two percentage points below the 4 August 2026 ones on 1,382 of 1,437 leaf categories; a calculator not re-rated since June understates platform take by about 2.14 points per order, and by 3.21 for a shop that was on the discounted-commission programme. ",[1289,1305,1306],{},"Fourth",", it ignores the Payment Transaction Fee and the flat fees — 3.21% plus THB 1 per completed order, rising to 7.49% on a 10-month instalment. One more key most calculators drop: the rate is conditional on Mall status and small-seller status as well as category, so a shop with mixed Mall and non-Mall listings cannot use a single rate.",[896,1309,832],{"id":831},[961,1311,1313],{"language":963,"filename":1312},"Worked example: full four-term calculation",[966,1314,1315],{"class":968},"Inputs:\n   list_price                 1,000  THB\n   voucher_redeemed             100  THB   (10% Shop Voucher, Tier 2)\n   category                   Apparel (fashion band)\n   mall_status                Mall\n   payment_method             Credit card, paid in full\n   r(Apparel, Mall)          19.26%    Sale Transaction Fee, VAT-inclusive,\n                                       schedule effective 4 Aug 2026\n   t(credit card)             3.21%    Payment Transaction Fee, VAT-inclusive,\n                                       schedule effective 7 Apr 2026\n   flat_fees                  THB 1    Platform Infrastructure Fee\n\nCalculation:\n   buyer_paid              =  1,000 − 100         =  900.00  THB\n   sale_transaction_fee    =  19.26% × 900        =  173.34  THB\n   payment_txn_fee         =  3.21%  × 900        =   28.89  THB\n   flat_fees                                      =    1.00  THB\n\n   total_platform_take     =  173.34 + 28.89 + 1  =  203.23  THB\n\nA flat-rate \"19.26% × 1,000\" calculator would return:\n   commission                                     =  192.60  THB\n   (and stop, ignoring the payment and flat fees)\n\nA calculator still on the 1 June 2026 schedule returns:\n   17.12% × 900                                   =  154.08  THB\n   (19.26 THB light on the commission line alone)\n\nDifference against the flat-rate calculator:\n   actual platform take                           =  203.23  THB\n   flat-rate calculator output                    =  192.60  THB\n   gap                                            =   10.63  THB\n\n   On 100 such orders\u002Fmonth, the flat-rate calculator\n   misstates platform take by THB 1,063 — and that is before\n   the three programme layers (3, 4, 5) covered above.",[862,1317,1318],{},"The flat-rate calculator is wrong in two directions on the same order. It is high on the commission line by THB 19.26, because it applies the rate to list price instead of buyer-paid. It is low on the total take by THB 29.89, because it omits the Payment Transaction Fee and the flat fee. The two errors do not cancel: the net is a THB 10.63 understatement on a THB 1,000 order, and it widens with every layer the calculator drops. A calculator that is also still on the 1 June 2026 rates is light by a further THB 19.26 in the same direction — THB 28.90 in the case of a shop that was on the discounted-commission programme. The exact figure depends on category, voucher tier and payment method; the structural point is that the flat-rate calculator's answer disagrees with the bank deposit by an amount the four-term formula makes calculable.",[948,1320,1322,1323,1325],{"question":1321},"How is Shopee commission calculated?","Shopee's Sale Transaction Fee per order is the category rate — conditional on category, Mall status and small-seller status — multiplied by the buyer-paid amount, not the listed price. Buyer-paid is list price minus the seller-funded discount. On the schedule effective 4 August 2026 (4 ส.ค. 2569) the rate runs 7.49% to 17.12% for non-Mall listings and up to 19.26% for Shopee Mall, VAT-inclusive as Shopee publishes it ",[866,1324],{"n":868},":blog-cite — apparel, beauty and FMCG at the top, phones, tablets, laptops and desktop computers at the 7.49% floor. Do not add 7% VAT on top: it is already inside the published figure. Commission is one of three platform-take lines on the order; the other two are the Payment Transaction Fee (3.21% VAT-inclusive on standard methods, up to 7.49% on a 10-month credit-card instalment) and the THB 1 Platform Infrastructure Fee per completed order. A complete calculation needs all three, not just the commission rate × list price that simple calculators return.",[896,1327,835],{"id":834},[862,1329,1330],{},[1020,1331,1332],{},"Lookup-table structure for a reproducible Shopee commission calculation",[1024,1334,1335,1351],{},[1027,1336,1337],{},[1030,1338,1339,1342,1345,1348],{},[1033,1340,1341],{},"Lookup",[1033,1343,1344],{},"Keys",[1033,1346,1347],{},"Value",[1033,1349,1350],{},"Refresh cadence",[1046,1352,1353,1367,1381,1395],{},[1030,1354,1355,1358,1361,1364],{},[1051,1356,1357],{},"Sale Transaction Fee",[1051,1359,1360],{},"(category, Mall flag, small-seller flag)",[1051,1362,1363],{},"rate 7.49–19.26%, VAT-inclusive",[1051,1365,1366],{},"At every fee-schedule announcement — two landed in five months in 2026 (1 Jun, 4 Aug)",[1030,1368,1369,1372,1375,1378],{},[1051,1370,1371],{},"Payment Transaction Fee",[1051,1373,1374],{},"(payment method)",[1051,1376,1377],{},"3.21% standard; 5.35 \u002F 6.96 \u002F 7.49% on 3 \u002F 6 \u002F 10-month instalments",[1051,1379,1380],{},"At announcement — current schedule effective 7 Apr 2026",[1030,1382,1383,1386,1389,1392],{},[1051,1384,1385],{},"Flat fees",[1051,1387,1388],{},"(completed order, account)",[1051,1390,1391],{},"THB 1 Platform Infrastructure Fee per order; THB 20\u002Fmonth account maintenance on dormant accounts",[1051,1393,1394],{},"At announcement",[1030,1396,1397,1400,1403,1406],{},[1051,1398,1399],{},"Voucher tier (for buyer-paid)",[1051,1401,1402],{},"(campaign window, voucher tier)",[1051,1404,1405],{},"voucher % and seller-funded %",[1051,1407,1408],{},"Per major campaign window (9.9, 11.11, 12.12, Pay Day, Mid-month)",[862,1410,1411],{},[1020,1412,1413],{},"The first three tables produce the platform-take lines; the fourth produces the buyer-paid base the first two apply to. Note the refresh cadence: two Shopee schedules took effect within five months of each other in 2026, so 'quarterly' is no longer a safe assumption — re-rate at every announcement, and diff the new schedule against the old one rather than trusting the summary, because the 4 August revision deleted a rate column that no summary mentioned. Maintaining this lookup structure once eliminates the per-order calculation as a source of accounting error.",[862,1415,1416,1417,1422],{},"The downstream cost of an inaccurate commission calculation is not the calculation error itself; it is the decision error the calculation propagates into. Per the ",[1418,1419,1421],"a",{"href":1420},"\u002Fen-id\u002Fblog\u002Fhow-to-calculate-true-shopee-roas","Shopee true ROAS methodology",", the commission line is one input to the contribution-margin numerator that an ad-budget audit depends on. A commission calculation that is off by even a few percentage points per order — the gap the four-term formula above closes — propagates a corresponding error into every per-SKU break-even ROAS bar an audit computes. Campaigns that should be paused are kept, and campaigns that should be kept are paused.",[893,1424,838],{"id":837},[862,1426,1427],{},"The four-term formula above produces three of the six fee lines (commission, transaction fee, payment pass-through). The remaining three (voucher co-funding, Free Shipping Program subsidy, Mall premium) are seller-funded program costs that hit the same bank deposit and have to be attached to the same order-line if the reconciliation is going to balance.",[896,1429,842],{"id":841},[862,1431,1432],{},"Use the Shopee Open Platform export or the Seller Centre order CSV. Required columns: order ID, SKU, listed price, buyer-paid price, attributed campaign, voucher code (if any), voucher amount, FSP-eligibility flag, payment method, refund flag.",[896,1434,845],{"id":844},[862,1436,1437],{},"Per the calculation in the previous section, attach the Sale Transaction Fee (per category × Mall status × small-seller status), the Payment Transaction Fee (per payment method), and the THB 1 flat fee to every order-line. These three are the platform's direct take; the rest are program costs. Stamp the rate table with the schedule date it came from — 4 August 2026 for anything charged on or after that date, 1 June 2026 for anything before it — or the reconciliation will silently fail across the boundary.",[896,1439,848],{"id":847},[862,1441,1442],{},"For every order with a voucher redemption, look up the voucher's seller-funded percentage (default 50%; varies by tier and campaign window). The voucher amount × seller-funded percentage is the Layer 3 line. Reconciling Layer 3 per order, not aggregated, is what surfaces the campaign-week margin compression most accounts attribute to 'just lower margin during 11.11'.",[896,1444,851],{"id":850},[862,1446,1447],{},"If the listing is FSP-enrolled, apply the seller-funded subsidy rate (typically 2–4% of buyer-paid). FSP rates change at the program-tier level; refresh the rate at every program-tier change announcement.",[896,1449,854],{"id":853},[862,1451,1452],{},"Seller take-home = buyer-paid − (commission + transaction fee + payment pass-through + Layer 3 + Layer 4). Aggregate to the campaign \u002F SKU \u002F period of interest. Compare to the bank deposit; the residual should reconcile to within rounding (returns and refunds resolve later). Persistent residuals usually indicate a rate-table refresh is overdue.",[862,1454,1455,1456,1459],{},"The procedure is mechanical, but doing it manually across thousands of orders per month — with rate tables that drift quarterly and program tiers that change every campaign window — is the operating cost most sellers under-budget for. This is what DataGlass automates: order-line ingestion from the Shopee Open Platform, the four-term commission formula attached per order, voucher and FSP reconciliation per attribution, payment pass-through per channel, and the residual-vs-bank-deposit check run continuously rather than at quarter close. Sellers can ",[1418,1457,1458],{"href":198},"try DataGlass free"," on their own shops, or see the workflow before connecting. The reconciliation procedure above is the work; the platform removes the data-engineering tax of doing it at scale.",[893,1461,857],{"id":856},[1463,1464,1465,1469,1472,1478,1481,1484,1490],"ul",{},[1466,1467,1468],"li",{},"Cross-border accounts. Shopee's Cross-Border Program (Shopee International Platform) has a different fee stack — additional logistics fees, customs handling, and FX charges that this post does not model. Cross-border sellers should use the same six-layer frame but populate Layers 4 and 6 with the cross-border-specific rates.",[1466,1470,1471],{},"Negotiated rates. Top-decile enterprise sellers and KA accounts often have negotiated commission rates below the public schedule. The reconciliation procedure is unchanged; only the Layer 1 lookup table needs the negotiated rate. Layers 2–6 are typically still public-schedule.",[1466,1473,1474,1475,1477],{},"Schedule currency. Every rate in this post is the Shopee schedule effective 4 August 2026 (4 ส.ค. 2569), read off Shopee's own Non-Mall and Mall fee documents and verified on 25 August 2026 ",[866,1476],{"n":868},":blog-cite. It superseded the schedule effective 1 June 2026. If you are reading this after Shopee's next announcement, re-rate Layer 1 before using any figure here — that is the failure mode this post exists to prevent, and it is the one that caught an earlier version of this post.",[1466,1479,1480],{},"Program-mechanic drift. Voucher tier specifics (tier rates, seller-funded percentage), FSP rates, and Mall obligations drift on their own cadence. The six-layer frame is durable; the rate inputs are not. The reconciliation has to be re-rated at every program announcement, not just at fee-schedule changes — and, as the PRIME Seller deletion shows, a schedule change can remove an entire rate column without the announcement summary saying so.",[1466,1482,1483],{},"Returns and refunds. The reconciliation here is gross of returns; net-of-returns reconciliation runs ~30 days later when refund flags resolve. Sellers comparing reconciled take-home to bank deposits should expect a small lag.",[1466,1485,1486,1487,1489],{},"What is public and what is ours. Every rate in the fee tables and every take-rate figure derived from them is arithmetic on Shopee's published schedules — reproducible from the dataset ",[866,1488],{"n":980}," with no DataGlass data involved. What comes from our sample is the campaign-participation mix behind the four scenarios: how often a voucher is redeemed, how often a listing is FSP-enrolled, and which instalment terms show up. That mix is drawn from Thai SEA-6 multi-platform marketplace seller accounts and is not a population claim; cross-border, B2B, and bottom-of-distribution accounts are excluded.",[1466,1491,1492],{},"Cross-platform scope. This post is Shopee-only. Lazada and TikTok Shop also have six-layer fee stacks, but applying the framework to those platforms requires re-deriving each layer from the relevant platform's public fee schedule — outside the scope of this note. Sellers running on multiple platforms should run the reconciliation procedure separately per platform.",[893,1494,859],{"id":577},[862,1496,1497,1498,1500],{},"Every Shopee rate in this post is taken from the DataGlass Marketplace Fee Dataset (Thailand), version 2026.08.25 ",[866,1499],{"n":980}," — an open CC BY 4.0 transcription of all 1,437 Shopee leaf-category Sale Transaction Fee rows plus every flat fee, each carrying its VAT treatment, its effective date and a link to the Shopee document it was read from. The underlying sources are the Shopee Help Center Thailand Fee Policy, the Non-Mall and Mall Sale Transaction Fee schedules effective 4 August 2026, the Payment Transaction Fee article effective 7 April 2026, the Shop Voucher mechanics and the Free Shipping Program documentation. Macro context is from Sea Limited's 4Q25 \u002F 1Q26 investor disclosures (transaction-based revenue trajectory and take-rate composition) and the Bain e-Conomy SEA 2025 commentary on retail-media and platform take-rate inflation in SEA marketplaces. The Lazada comparison point is the Marketplace Service Fee effective 1 August 2026, quoted VAT-exclusive by Lazada and grossed up here where compared against Shopee.",[862,1502,1503,1504,1506,1507,1511],{},"The take-rate arithmetic is public and reproducible: every figure in the worked example, the four scenarios and the sensitivity table is the published 4 August 2026 schedule applied to a stated basket, and can be re-derived from the dataset ",[866,1505],{"n":980}," without any DataGlass data. What our sample contributes is the campaign-participation mix those scenarios are chosen to span — voucher redemption rate, FSP enrolment rate, instalment share — aggregated across the Thai SEA-6 multi-platform marketplace seller accounts we model directly, reconciled at order-line resolution. The Shopee subset is approximately 280 active accounts across the ",[1418,1508,1510],{"href":1509},"\u002Fen-id\u002Fblog\u002Fmethodology","DataGlass research methodology"," sample frame (Jan 2024 – Apr 2026, 28-month observation window). The worked example is a research-grade composite calibrated to the Mall-tier apparel category in Thailand; figures will differ on other categories or markets.",[1513,1514,1516],"blog-callout",{"title":1515},"The shift in one sentence","Stop reading Shopee's headline commission as a small number. On the schedule effective 4 August 2026 it is the largest layer in the stack — 19.26% on Mall apparel, VAT already inside it — and it is still not the whole take. Date every rate you model, reconcile the layers underneath per order, and the gap between dashboard revenue and bank deposit becomes a number you can manage instead of a mystery you absorb.",[1518,1526,1527,1528,1529,1530,1535,1542,1543],{"id":790,"depth":386,"text":791,"children":1519},[1520,1521,1522,1523,1524,1525],{"id":794,"depth":332,"text":795},{"id":797,"depth":332,"text":798},{"id":800,"depth":332,"text":801},{"id":803,"depth":332,"text":804},{"id":806,"depth":332,"text":807},{"id":809,"depth":332,"text":810},{"id":812,"depth":386,"text":813},{"id":815,"depth":386,"text":816},{"id":818,"depth":386,"text":819},{"id":821,"depth":386,"text":822},{"id":824,"depth":386,"text":825,"children":1531},[1532,1533,1534],{"id":828,"depth":332,"text":829},{"id":831,"depth":332,"text":832},{"id":834,"depth":332,"text":835},{"id":837,"depth":386,"text":838,"children":1536},[1537,1538,1539,1540,1541],{"id":841,"depth":332,"text":842},{"id":844,"depth":332,"text":845},{"id":847,"depth":332,"text":848},{"id":850,"depth":332,"text":851},{"id":853,"depth":332,"text":854},{"id":856,"depth":386,"text":857},{"id":577,"depth":386,"text":859},{"id":1545,"categories":1546,"domain":1553,"extension":5,"fallback":1554,"home":1557,"industry":1566,"meta":1571,"pricing":1572,"stem":1584,"__hash__":1585},"og_en\u002Fen\u002Fog.yml",[1547,1548,1549,1550,1551,1552],{"slug":347,"label":348},{"slug":350,"label":27},{"slug":352,"label":353},{"slug":355,"label":356},{"slug":361,"label":362},{"slug":364,"label":48},"dataglasslabs.com",{"title":1555,"description":1556},"DataGlass","The decision engine for Shopee, Lazada and TikTok Shop sellers.",{"chart":1558,"metrics":1559},"Net profit, last 30 days",[1560,1563],{"label":1561,"value":1562},"Net profit","฿1.24M",{"label":1564,"value":1565},"Profit ROAS","3.4x",{"axis":1567,"point":1568},"Ad spend",{"label":1569,"value":1570},"Next baht still pays","+฿0.42",{},{"plans":1573},[1574,1578,1581],{"name":1575,"price":1576,"period":1577},"Free","฿0","\u002Fmonth",{"name":1579,"price":1580,"period":1577},"Standard","฿1,499",{"name":1582,"price":1583,"period":1577},"Pro","฿2,499","en\u002Fog","63L8y4Lv8I2q3NvR26fMXU1sE9Wd7TZaz2l_tV6oZuo",[],1792785056447]