[{"data":1,"prerenderedAt":840},["ShallowReactive",2],{"site-chrome-id":3,"site-chrome-en":-1,"site-chrome-th":-1,"article-blog-id-\u002Fblog\u002Froas-protection":244,"blog-posts-id":710,"blog-page-id":727,"blog-categories-id":779,"og-copy-id":797,"og-posts-id-none":839},{"id":4,"extension":5,"footer":6,"header":116,"indexFacets":199,"meta":200,"notFound":201,"stem":207,"ui":208,"__hash__":243},"chrome_id\u002Fid\u002Fchrome.yml","yml",{"columns":7,"legal":83,"quote":84,"askAi":87,"socials":103},[8,29,47,65],{"label":9,"children":10},"Produk",[11,14,17,20,23,26],{"label":12,"to":13},"Optimasi iklan","\u002Fen-id\u002Fblog\u002Fads-optimization",{"label":15,"to":16},"Unit economics","\u002Fen-id\u002Fblog\u002Fprofit-margin",{"label":18,"to":19},"Agentic KAM","https:\u002F\u002Flearn.dataglasslabs.com\u002Fid\u002Fdocs\u002Fai-and-api\u002Fassistants",{"label":21,"to":22},"Deploy satu klik","https:\u002F\u002Flearn.dataglasslabs.com\u002Fid\u002Fdocs\u002Fgrowth\u002Factions\u002Faction-flow",{"label":24,"to":25},"Integrasi","https:\u002F\u002Flearn.dataglasslabs.com\u002Fid\u002Fdocs\u002Foverview\u002Fget-started\u002Fsupported-platforms",{"label":27,"to":28},"Harga","\u002Fen-id\u002Fpricing",{"label":30,"children":31},"Sumber daya",[32,35,38,41,44],{"label":33,"to":34},"Blog","\u002Fblog",{"label":36,"to":37},"Kisah pelanggan","\u002Fen-id\u002Fcustomers",{"label":39,"to":40},"Riset","\u002Fen-id\u002Fresearch",{"label":42,"to":43},"Glosarium","\u002Fen-id\u002Fglossary",{"label":45,"to":46},"Dokumentasi","https:\u002F\u002Flearn.dataglasslabs.com\u002Fid\u002Fdocs",{"label":48,"children":49},"Perusahaan",[50,53,56,59,62],{"label":51,"to":52},"Tentang","\u002Fen-id\u002Fcompany",{"label":54,"to":55},"Kontak","\u002Fen-id\u002Fcontact",{"label":57,"to":58},"Jadwalkan demo","\u002Fen-id\u002Fbook-a-demo",{"label":60,"to":61},"Privasi","\u002Fen-id\u002Flegal\u002Fprivacy",{"label":63,"to":64},"Ketentuan","\u002Fen-id\u002Flegal\u002Fterms",{"label":66,"children":67},"DataGlass untuk",[68,71,74,77,80],{"label":69,"to":70},"Agensi","\u002Fen-id\u002Ffor\u002Fagencies",{"label":72,"to":73},"Brand","\u002Fen-id\u002Ffor\u002Fbrands",{"label":75,"to":76},"Perencana dan pengoptimal iklan","\u002Fen-id\u002Ffor\u002Fplanners",{"label":78,"to":79},"Manajer dan analis","\u002Fen-id\u002Ffor\u002Fmanagers",{"label":81,"to":82},"Penjual dan pemilik toko","\u002Fen-id\u002Ffor\u002Fsellers","© 2026 DataGlass Labs. Hak cipta dilindungi.",{"text":85,"caption":86},"Ukur apa yang Anda simpan, lalu kembangkan apa yang Anda ukur.","Tim DataGlass",{"label":88,"prompt":89,"assistants":90},"Tanya AI tentang DataGlass","Saya ingin memahami DataGlass, sebuah decision engine untuk penjual Shopee, Lazada, dan TikTok Shop yang mengoptimalkan iklan, harga, dan promosi demi profit sebenarnya. Gunakan web search untuk membaca situs mereka di https:\u002F\u002Fwww.dataglasslabs.com (dengan ringkasan yang bisa dibaca agen di https:\u002F\u002Fwww.dataglasslabs.com\u002Fllms.txt), lalu jelaskan apa yang dilakukan DataGlass, untuk siapa, dan apa bedanya dengan dashboard analitik.",[91,95,99],{"label":92,"icon":93,"url":94},"ChatGPT","chatgpt","https:\u002F\u002Fchatgpt.com\u002F?prompt={prompt}",{"label":96,"icon":97,"url":98},"Claude","claude","https:\u002F\u002Fclaude.ai\u002Fnew?q={prompt}",{"label":100,"icon":101,"url":102},"Perplexity","perplexity","https:\u002F\u002Fwww.perplexity.ai\u002Fsearch?q={prompt}",[104,108,112],{"label":105,"icon":106,"to":107},"LinkedIn","i-lucide-linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fdataglass-labs",{"label":109,"icon":110,"to":111},"Facebook","i-lucide-facebook","https:\u002F\u002Fwww.facebook.com\u002Fdataglasslabsth",{"label":113,"icon":114,"to":115},"Instagram","i-lucide-instagram","https:\u002F\u002Fwww.instagram.com\u002Fdataglasslabs\u002F",{"links":117,"cta":193,"secondaryCta":196},[118,152,188,190,191,192],{"label":9,"to":119,"menu":120},"\u002F",{"layout":121,"heading":122,"cards":123,"groups":135,"footer":142},"cards","Apa yang dilakukan DataGlass",[124,128,132],{"label":125,"description":126,"to":13,"ui":127},"Optimasi iklan berbasis profit sebenarnya","Budget, pacing, dan Target ROAS yang disetel untuk profit.","budget-tomorrow",{"label":129,"description":130,"to":16,"ui":131},"Rincian unit economics","Berapa yang sebenarnya Anda dapat dari setiap penjualan.","unit-economics",{"label":18,"description":133,"to":19,"motif":134},"Agen AI yang mengenal toko Anda.",true,[136],{"label":137,"size":138,"links":139},"Lainnya","secondary",[140,141],{"label":21,"to":22},{"label":24,"to":25},[143,148],{"lead":144,"label":145,"icon":146,"to":147},"DataGlass v.2.6.","Lihat yang terbaru","i-lucide-box","https:\u002F\u002Flearn.dataglasslabs.com\u002Fid\u002Freleases",{"lead":149,"label":150,"icon":151,"to":37},"Baca","kisah 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gratis","https:\u002F\u002Fapp.dataglasslabs.com\u002Fsign-up",{"label":197,"to":198},"Masuk","https:\u002F\u002Fapp.dataglasslabs.com\u002Fsign-in",null,{},{"title":202,"description":203,"cta":204,"errorTitle":206},"Halaman tidak ditemukan","Halaman mungkin sudah dipindahkan, atau memang tidak pernah ada.",{"label":205,"to":119},"Kembali ke beranda","Terjadi kesalahan","id\u002Fchrome",{"previous":209,"next":210,"pause":211,"play":212,"goTo":213,"expand":214,"close":215,"readMore":216,"learnMore":217,"seeAll":218,"menu":219,"back":220,"share":221,"shareOn":222,"copyLink":223,"copied":224,"onThisPage":225,"minRead":226,"sources":227,"viewMore":228,"searchPosts":229,"allPosts":230,"all":231,"filters":232,"search":233,"searchClose":234,"searchPlaceholder":235,"searchSuggested":236,"searchResults":237,"searchNoResults":238,"searchLoading":239,"relatedTitle":240,"mainNav":241,"footerNav":242},"Sebelumnya","Berikutnya","Jeda","Putar","Buka item","Buka","Tutup","Baca selengkapnya","Pelajari lebih lanjut","Lihat semua","Menu","Kembali","Bagikan","Bagikan ke","Salin tautan","Tautan disalin","Di halaman ini","{n} menit baca","Sumber","Lihat lebih banyak","Cari artikel","Semua artikel","Semua","Filter","Cari","Tutup pencarian","Cari di DataGlass","Disarankan","Hasil","Tidak ada hasil untuk","Memuat","Masih banyak untuk dijelajahi","Utama","Footer","ffsDCnWO6srPLvg0KQjW1_794gQaLao8Xb3dpiTD8VM",{"entry":245,"document":290,"toc":694},{"id":246,"title":247,"category":248,"cover":199,"cta":249,"date":252,"description":253,"draft":254,"draftReason":199,"extension":255,"featured":254,"format":256,"listen":199,"math":254,"meta":257,"navigation":199,"ogImage":199,"path":258,"platforms":259,"readMinutes":262,"related":199,"robots":199,"schemaOrg":199,"seo":263,"sitemap":265,"sources":266,"stem":282,"tldr":283,"topic":199,"updatedAt":199,"__hash__":289},"blog_id\u002Fblog\u002Froas-protection.md","Perlindungan ROAS Shopee dan perlindungan ROI TikTok: kapan kreditnya benar-benar melindungi profit","ads",{"title":250,"body":251},"Pasang target dari margin sekali, lalu atur lewat budget.","DataGlass menghitung BEP per produk dari data toko Anda, mengusulkan target, dan mengatur budget berdasarkan profit setiap malam. Gratis 14 hari pertama.","2026-10-08","Perlindungan ROAS Shopee mengembalikan kampanye ke 80% target, TikTok 90%. Kenapa target harus minimal 1,25× ROAS BEP agar tidak boncos, dengan contoh hitungan.",false,"md","guide",{},"\u002Fblog\u002Froas-protection",[260,261],"shopee","tiktok",6,{"title":264,"description":253},"Perlindungan ROAS Shopee & ROI TikTok Shop | DataGlass",{"loc":258},[267,270,273,276,279],{"title":268,"url":269},"Shopee Ads Filipina, GMV Max ROAS Protection: syarat, ambang 80% \u002F 70%, rumus kredit, pembayaran, masa berlaku 180 hari, kondisi gugur. ads.shopee.ph","https:\u002F\u002Fads.shopee.ph\u002Flearn\u002Ffaq\u002F478\u002F2069",{"title":271,"url":272},"Shopee Ads Thailand, ROAS Protection GMV Max: jenis kampanye dan ambang. ads.shopee.co.th","https:\u002F\u002Fads.shopee.co.th\u002Flearn\u002Ffaq\u002F493\u002F2075",{"title":274,"url":275},"TikTok Shop Seller University (AS), About ROI protection for GMV Max campaigns: ambang 90%, lebih dari 20 pesanan per hari, rumus kredit, pengecualian. seller-us.tiktok.com","https:\u002F\u002Fseller-us.tiktok.com\u002Funiversity\u002Fcourse?learning_id=6264929738016526&content_id=6309638391760653&lang=en",{"title":277,"url":278},"TikTok Ads Help Center, About Product GMV Max: pesanan organik dan afiliasi dicatat ke kampanye. ads.tiktok.com","https:\u002F\u002Fads.tiktok.com\u002Fhelp\u002Farticle\u002Fabout-product-gmv-max",{"title":280,"url":281},"Blake, T., Nosko, C. dan Tadelis, S. (2015). Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment. Econometrica 83(1), 155–174. doi.org\u002F10.3982\u002FECTA12423","https:\u002F\u002Fdoi.org\u002F10.3982\u002FECTA12423","blog\u002Froas-protection",[284,285,286,287,288],"Shopee memberi kredit iklan 1:1 jika kampanye GMV Max dengan target ROAS sendiri hanya mencapai kurang dari 80% target (70% dengan Rapid Boost atau Campaign Surge), dibayar minggu berikutnya dan berlaku 180 hari.","TikTok memberi kredit jika ROI GMV Max di bawah 90% target pada hari dengan lebih dari 20 pesanan.","Setelah kredit, ROAS efektif kampanye tepat 0,8 × target di Shopee dan 0,9 × target di TikTok. Itu lantai, bukan titik impas.","Jadi target minimal 1,25× ROAS BEP di Shopee, 1,43× dengan Rapid Boost, dan 1,11× di TikTok agar lantainya tidak boncos.","Mengubah target secara manual menggugurkan perlindungan di kedua platform. Mengubah budget tidak termasuk dalam daftar pengecualian.","Msd6tnwbetETPHKvnVFJ3orWnnCxddlwJFg6z1Hc130",{"frontmatter":291,"meta":302,"nodes":351},{"title":247,"description":253,"seo":292,"category":248,"format":256,"platforms":293,"date":252,"tldr":294,"sources":295,"cta":301,"readMinutes":262},{"title":264,"description":253},[260,261],[284,285,286,287,288],[296,297,298,299,300],{"title":268,"url":269},{"title":271,"url":272},{"title":274,"url":275},{"title":277,"url":278},{"title":280,"url":281},{"title":250,"body":251},{"toc":303},{"title":304,"searchDepth":305,"depth":305,"links":306},"",2,[307,310,313,316,319,342,345,348],{"id":308,"depth":305,"text":309},"dua-aturan-berdampingan","Dua aturan berdampingan",{"id":311,"depth":305,"text":312},"apa-yang-benar-benar-dijamin-oleh-kredit","Apa yang benar-benar dijamin oleh kredit",{"id":314,"depth":305,"text":315},"tiga-target-satu-minggu-yang-buruk","Tiga target, satu minggu yang buruk",{"id":317,"depth":305,"text":318},"gmv-max-auto-atau-target-roas-sendiri","GMV Max Auto atau target ROAS sendiri",{"id":320,"depth":305,"text":321,"children":322},"cara-memakai-perlindungan-roas-agar-tidak-boncos","Cara memakai perlindungan ROAS agar tidak boncos",[323,327,330,333,336,339],{"id":324,"depth":325,"text":326},"cara-memakai-perlindungan-roas-agar-tidak-boncos-hitung-roas-bep-per-produk",3,"Hitung ROAS BEP per produk",{"id":328,"depth":325,"text":329},"cara-memakai-perlindungan-roas-agar-tidak-boncos-pasang-target-dari-bep-bukan-dari-rekomendasi","Pasang target dari BEP, bukan dari rekomendasi",{"id":331,"depth":325,"text":332},"cara-memakai-perlindungan-roas-agar-tidak-boncos-pakai-target-roas-sendiri-untuk-produk-bermargin-tipis","Pakai target ROAS sendiri untuk produk bermargin tipis",{"id":334,"depth":325,"text":335},"cara-memakai-perlindungan-roas-agar-tidak-boncos-jangan-ubah-target-di-tengah-periode","Jangan ubah target di tengah periode",{"id":337,"depth":325,"text":338},"cara-memakai-perlindungan-roas-agar-tidak-boncos-hitung-kredit-sebagai-saldo-iklan-bukan-uang-tunai","Hitung kredit sebagai saldo iklan, bukan uang tunai",{"id":340,"depth":325,"text":341},"cara-memakai-perlindungan-roas-agar-tidak-boncos-baca-syarat-di-negara-anda-sendiri","Baca syarat di negara Anda sendiri",{"id":343,"depth":305,"text":344},"cara-kerja-dataglass","Cara kerja DataGlass",{"id":346,"depth":305,"text":347},"batasan-angka-di-halaman-ini","Batasan angka di halaman ini",{"id":349,"depth":305,"text":350},"metodologi","Metodologi",[352,356,359,362,368,467,472,480,482,485,495,504,508,510,513,518,601,606,609,611,622,625,627,630,633,635,638,640,643,645,648,650,653,655,658,660,663,668,670,686,688,691],[353,354,355],"p",{},"“Biaya Iklan − GMV Iklan \u002F (Target ROAS × 80%).” Itulah seluruh rumus kredit Perlindungan ROAS (ROAS Protection) Shopee, seperti yang diterbitkan Shopee.:blog-cite:blog-cite Perlindungan ROI untuk GMV Max di TikTok memakai bentuk yang sama, dengan 90% sebagai pengganti 80%.:blog-cite Keduanya disebut perlindungan, dan banyak penjual mengartikannya sebagai jaminan iklan tidak akan boncos.",[353,357,358],{},"Kenyataannya tidak begitu. Jika rumusnya dihitung sampai habis, kredit hanya mengangkat ROAS efektif kampanye ke tepat 80% dari target yang Anda pilih (90% di TikTok), tidak lebih. Apakah titik itu di atas atau di bawah titik impas Anda sepenuhnya bergantung pada target. Inti halaman ini: perlindungan ROAS baru melindungi profit jika target minimal 1,25× ROAS BEP di Shopee, atau 1,11× di TikTok. Di bawah itu, kredit hanya mengecilkan kerugian, bukan menghapusnya.",[360,361,309],"h2",{"id":308},[353,363,364],{},[365,366,367],"em",{},"Perlindungan ROAS Shopee dan perlindungan ROI TikTok",[369,370,371,386],"table",{},[372,373,374],"thead",{},[375,376,377,380,383],"tr",{},[378,379],"th",{},[378,381,382],{},"Shopee GMV Max ROAS Protection",[378,384,385],{},"TikTok GMV Max ROI protection",[387,388,389,401,412,423,434,445,456],"tbody",{},[375,390,391,395,398],{},[392,393,394],"td",{},"Aktif jika",[392,396,397],{},"ROAS aktual ÷ target di bawah 80% (70% dengan Rapid Boost atau Campaign Surge)",[392,399,400],{},"ROI di bawah 90% target",[375,402,403,406,409],{},[392,404,405],{},"Kredit",[392,407,408],{},"Biaya iklan − GMV iklan ÷ (target × 0,8)",[392,410,411],{},"Biaya − pendapatan kotor ÷ (0,9 × target)",[375,413,414,417,420],{},[392,415,416],{},"Volume minimum",[392,418,419],{},"Filipina: minimal 25 konversi per minggu. Thailand: penjualan iklan di atas nol dalam minggu itu",[392,421,422],{},"Lebih dari 20 pesanan hari itu",[375,424,425,428,431],{},[392,426,427],{},"Periode",[392,429,430],{},"Mingguan, kredit dibayar minggu berikutnya",[392,432,433],{},"Harian, menurut zona waktu akun iklan",[375,435,436,439,442],{},[392,437,438],{},"Dibayar sebagai",[392,440,441],{},"Kredit iklan 1:1, kedaluwarsa 180 hari",[392,443,444],{},"Kredit iklan",[375,446,447,450,453],{},[392,448,449],{},"Kampanye",[392,451,452],{},"GMV Max dengan target ROAS sendiri: produk tunggal, grup iklan, Shop GMV Max",[392,454,455],{},"GMV Max, bukan Max delivery",[375,457,458,461,464],{},[392,459,460],{},"Gugur jika",[392,462,463],{},"Target ROAS diubah, kampanye dijeda atau dihentikan, dua kali atau lebih tambah\u002Fhapus produk per minggu di Shop GMV Max",[392,465,466],{},"Target ROI diubah, kampanye dijeda atau dihapus, produk kampanye diedit hari itu",[353,468,469],{},[365,470,471],{},"Sumber: pusat edukasi Shopee Ads Filipina dan Thailand [1][2]; TikTok Shop Seller University edisi AS [3]. Halaman Indonesia tidak kami temukan; syarat bisa berbeda per negara, jadi cek versi di Seller Centre Anda.",[353,473,474,475,479],{},"Dua konsekuensi langsung. ",[476,477,478],"strong",{},"GMV Max Auto tidak dilindungi",", karena tidak punya target untuk gagal dicapai; hanya kampanye dengan target ROAS sendiri yang memenuhi syarat. Dan setiap kampanye yang dilindungi punya alasan untuk tidak menyentuh targetnya di tengah periode, sehingga target adalah satu angka yang harus benar sejak awal.",[360,481,312],{"id":311},[353,483,484],{},"Mulai dari rumus Shopee, lalu tanyakan berapa yang benar-benar Anda bayar setelah kredit kembali. Biaya dikurangi kredit sama dengan GMV iklan ÷ (0,8 × target), jadi GMV iklan dibagi biaya yang tersisa tepat 0,8 × target. Di antara 80% dan 100% pencapaian tidak ada kredit, tetapi ROAS-nya sudah di atas 0,8 × target, jadi lantai itu berlaku di semua kondisi.",[486,487,490],"pre",{"language":488,"filename":489},"text","Dari rumus kredit ke target yang aman",[491,492,494],"code",{"class":493},"language-text","Kredit Shopee = biaya iklan − GMV iklan ÷ (target ROAS × 0,8)\nBiaya iklan yang tersisa setelah kredit = GMV iklan ÷ (0,8 × T)\nROAS efektif setelah kredit                                0,8 × T\n---------------------------------------------------------------------\nPerlindungan hanya menjaga kampanye tetap untung jika 0,8 × T ≥ ROAS BEP\nShopee GMV Max: T ≥ ROAS BEP ÷ 0,8                         1,25 × BEP\nShopee dengan Rapid Boost atau Campaign Surge: T ≥ ROAS BEP ÷ 0,7   1,43 × BEP\nTikTok GMV Max: T ≥ ROI BEP ÷ 0,9                          1,11 × BEP",[353,496,497,498,503],{},"ROAS BEP adalah 1 ÷ margin: sisa harga jual setelah modal, biaya platform, dan voucher yang Anda tanggung. Jika dasbor iklan ikut mencatat pesanan yang akan terjadi tanpa iklan, dan semua dasbor marketplace melakukannya, pakai BEP seperti yang akan terbaca di dasbor, yang lebih tinggi.:blog-cite:blog-cite Untuk menghitung BEP dari biaya admin Shopee Indonesia, lihat ",[499,500,502],"a",{"href":501},"\u002Fid\u002Fblog\u002Fshopee-ads-optimization","iklan Shopee anti boncos",".",[505,506],"blog-pullquote",{"text":507},"Perlindungan ROAS adalah lantai di 80% target yang Anda pilih. Lantai itu baru melindungi profit jika targetnya cukup jauh di atas BEP.",[360,509,315],{"id":314},[353,511,512],{},"Satu produk dengan ROAS BEP 4,64 (contoh produk fashion Shopee Thailand seharga THB 550, dihitung baris per baris di halaman Shopee Ads optimization kami). Kampanye menghabiskan THB 10.000 dalam seminggu dan hanya mencapai setengah targetnya. Berikut minggu yang sama dengan tiga target berbeda.",[353,514,515],{},[365,516,517],{},"Satu minggu, biaya iklan THB 10.000, kampanye di 50% target",[369,519,520,541],{},[372,521,522],{},[375,523,524,527,530,533,536,538],{},[378,525,526],{},"Target ROAS",[378,528,529],{},"ROAS aktual",[378,531,532],{},"Profit sebelum iklan",[378,534,535],{},"Profit sebelum kredit",[378,537,405],{},[378,539,540],{},"Profit setelah kredit",[387,542,543,563,582],{},[375,544,545,548,551,554,557,560],{},[392,546,547],{},"4,64",[392,549,550],{},"2,32",[392,552,553],{},"5.003",[392,555,556],{},"−4.997",[392,558,559],{},"3.750",[392,561,562],{},"−1.247",[375,564,565,568,571,574,577,579],{},[392,566,567],{},"5,80",[392,569,570],{},"2,90",[392,572,573],{},"6.254",[392,575,576],{},"−3.746",[392,578,559],{},[392,580,581],{},"+4",[375,583,584,587,590,593,596,598],{},[392,585,586],{},"8,00",[392,588,589],{},"4,00",[392,591,592],{},"8.626",[392,594,595],{},"−1.374",[392,597,559],{},[392,599,600],{},"+2.376",[353,602,603],{},[365,604,605],{},"Profit sebelum iklan = GMV iklan × margin 21,57%. Kredit = 10.000 − GMV iklan ÷ (0,8 × target). Kreditnya sama, THB 3.750, di ketiga baris, karena hanya bergantung pada seberapa jauh kampanye meleset dari target. Kredit dihitung sesuai nilai penuh, padahal hanya bisa dipakai untuk iklan.",[353,607,608],{},"Dengan target sama dengan BEP, kredit memangkas rugi THB 4.997 menjadi THB 1.247, dan penjual tetap rugi. Dengan target 1,25× BEP, minggu itu berakhir impas. Dengan target 8,00, minggu yang sama buruknya tetap untung. Perlindungannya bekerja sama persis di setiap baris; targetlah yang menentukan cukup atau tidak.",[360,610,318],{"id":317},[353,612,613,614,617,618,621],{},"GMV Max Shopee punya dua mode. ",[476,615,616],{},"Auto"," hanya menerima budget dan memilih targetnya sendiri, dengan estimasi ROAS. ",[476,619,620],{},"Target ROAS sendiri"," memakai target Anda. Hanya mode target sendiri yang dilindungi, dan hanya mode itu yang memungkinkan target dipasang sesuai margin. Satu produk tidak bisa memakai keduanya sekaligus, jadi pilihannya per produk.",[353,623,624],{},"Auto cocok untuk produk dengan margin lebar dan riwayat sedikit, di mana hampir semua target wajar sudah di atas BEP. Untuk produk lainnya, target ROAS sendiri di 1,25× BEP atau lebih memberi Anda margin sekaligus lantai.",[360,626,321],{"id":320},[628,629,326],"h3",{"id":324},[353,631,632],{},"1 ÷ margin setelah modal, semua biaya platform, dan voucher penjual. Kalkulator ROAS BEP menghitungnya dalam satu langkah.",[628,634,329],{"id":328},[353,636,637],{},"Minimal 1,25× BEP di Shopee GMV Max, 1,43× jika Rapid Boost atau Campaign Surge aktif, dan 1,11× di TikTok GMV Max.",[628,639,332],{"id":331},[353,641,642],{},"GMV Max Auto tidak punya target, jadi tidak punya perlindungan.",[628,644,335],{"id":334},[353,646,647],{},"Mengubahnya menggugurkan perlindungan di kedua platform. Atur lewat budget, yang tidak ada di daftar pengecualian.",[628,649,338],{"id":337},[353,651,652],{},"Kredit Shopee kedaluwarsa 180 hari setelah dibayar dan hanya bisa dipakai untuk iklan.",[628,654,341],{"id":340},[353,656,657],{},"Volume minimum berbeda: minimal 25 konversi per minggu di Filipina, penjualan iklan di atas nol di Thailand, lebih dari 20 pesanan per hari di TikTok.",[360,659,344],{"id":343},[353,661,662],{},"DataGlass menghitung margin dan ROAS BEP setiap produk dari data penyelesaian toko, lalu mengusulkan target ROAS berbasis margin yang bisa diterapkan dengan satu klik. Untuk kampanye di dalam grup optimasi, sistem mengatur budget harian berdasarkan profit harapan melalui API resmi tiap platform, tanpa menyentuh target, sehingga perlindungan yang bergantung padanya tetap utuh.",[664,665,667],"blog-question",{"question":666},"Apa itu perlindungan ROAS Shopee?","Perlindungan ROAS (ROAS Protection) adalah program Shopee Ads untuk kampanye GMV Max dengan target ROAS sendiri. Jika dalam seminggu kampanye hanya mencapai kurang dari 80% target ROAS (70% dengan Rapid Boost atau Campaign Surge) dan memenuhi volume minimum, Shopee memberi kredit iklan 1:1 sebesar biaya iklan dikurangi GMV iklan ÷ (target × 0,8), dibayar minggu berikutnya dan berlaku 180 hari. Efeknya, ROAS efektif kampanye terangkat ke tepat 80% target. Itu baru menjadi lantai profit jika 80% target tidak lebih rendah dari ROAS BEP Anda, artinya target minimal 1,25× BEP. Mengubah target secara manual menggugurkan perlindungan untuk periode itu.",[360,669,347],{"id":346},[671,672,673,677,680,683],"ul",{},[674,675,676],"li",{},"Contoh memakai satu produk dan satu minggu tepat di 50% target. Pencapaian nyata berbeda-beda, tetapi lantai 0,8 × target berlaku berapa pun kekurangannya.",[674,678,679],{},"Kredit dihitung sesuai nilai penuh. Kredit kedaluwarsa dan hanya bisa dipakai untuk iklan, jadi nilai nyatanya bagi penjual lebih rendah.",[674,681,682],{},"Syarat Shopee dibaca dari halaman Filipina dan Thailand, syarat TikTok dari Seller University edisi AS. Halaman Indonesia tidak kami temukan, dan angkanya bisa berbeda.",[674,684,685],{},"BEP sebaiknya diukur dengan atribusi yang sama dengan “GMV iklan” versi platform, yang mencatat lebih dari kenyataan. Memakai BEP tanpa penyesuaian membuat semua target “aman” di halaman ini terlalu rendah.",[360,687,350],{"id":349},[353,689,690],{},"Lantai 0,8 × target diturunkan langsung dari rumus kredit yang diterbitkan masing-masing platform. Margin produk contoh berasal dari contoh Shopee Thailand di situs ini (harga THB 550, profit sebelum iklan THB 118,61, tarif dari DataGlass Marketplace Fee Dataset v2026.08.25).",[353,692,693],{},"Syarat platform dibaca pada 8 Oktober 2026 dari halaman yang tercantum di sumber.",[695,696,697,698,699,707,708,709],{"id":308,"depth":305,"text":309},{"id":311,"depth":305,"text":312},{"id":314,"depth":305,"text":315},{"id":317,"depth":305,"text":318},{"id":320,"depth":305,"text":321,"children":700},[701,702,703,704,705,706],{"id":324,"depth":325,"text":326},{"id":328,"depth":325,"text":329},{"id":331,"depth":325,"text":332},{"id":334,"depth":325,"text":335},{"id":337,"depth":325,"text":338},{"id":340,"depth":325,"text":341},{"id":343,"depth":305,"text":344},{"id":346,"depth":305,"text":347},{"id":349,"depth":305,"text":350},[711,714,720],{"title":247,"description":253,"category":248,"date":252,"readMinutes":262,"featured":254,"cover":199,"format":256,"platforms":712,"draft":254,"slug":713},[260,261],"roas-protection",{"title":715,"description":716,"category":248,"date":252,"readMinutes":717,"featured":254,"cover":199,"format":256,"platforms":718,"draft":254,"slug":719},"Iklan Shopee anti boncos: atur target ROAS, budget, dan jam tayang dari profit","Cara iklan Shopee agar tidak boncos: hitung ROAS BEP per produk dari biaya admin 2026, cek apakah budget atau target ROAS yang membatasi, dan atur jam tayang.",8,[260],"shopee-ads-optimization",{"title":721,"description":722,"category":723,"date":252,"readMinutes":724,"featured":254,"cover":199,"format":256,"platforms":725,"draft":254,"slug":726},"Biaya admin Shopee 2026: semua biaya penjual, dasar perhitungannya, dan ROAS BEP Anda","Biaya admin Shopee 2026: Biaya Administrasi per kategori, Biaya Proses Pesanan Rp1.250, Gratis Ongkir XTRA, Promo XTRA, dan kalkulator ROAS BEP.","profit",5,[260],"shopee-seller-fees",{"id":728,"title":33,"blog":729,"body":767,"customers":199,"description":772,"draft":254,"draftReason":199,"extension":255,"glossary":199,"industry":199,"meta":773,"navigation":254,"ogImage":774,"path":34,"research":199,"robots":199,"schemaOrg":199,"seo":775,"showcase":254,"sitemap":776,"stem":777,"__hash__":778},"pages_id\u002Fblog.md",{"emptyLabel":730,"labels":731,"indexLabels":736,"listenLabels":747,"indexCta":760,"ctaButtons":763},"Belum ada artikel yang cocok. Coba kategori lain atau kata pencarian yang lebih singkat.",{"tldr":732,"published":733,"updated":734,"related":735},"Singkatnya","Dipublikasikan","Diperbarui","Baca juga",{"categories":737,"sort":738,"newest":739,"oldest":740,"grid":741,"list":742,"loadMore":743,"results":744,"result":745,"clearSearch":746},"Kategori","Urutkan","Terbaru dulu","Terlama dulu","Tampilan grid","Tampilan daftar","Muat lebih banyak","{n} hasil untuk “{q}”","1 hasil untuk “{q}”","Hapus pencarian",{"listen":748,"loading":749,"play":750,"pause":751,"back":752,"forward":753,"speed":754,"seek":755,"player":756,"close":757,"follow":758,"of":759},"Dengarkan artikel","Memuat…","Putar audio artikel ini","Jeda audio","Mundur 15 detik","Maju 15 detik","Kecepatan putar","Cari posisi","Pemutar audio","Jeda audio dan tutup pemutar","Ikuti teks","{a} dari {b}",{"headline":761,"subline":762},"Ubah setiap artikel menjadi keputusan","Lihat angka di balik catatan ini untuk toko Anda sendiri, lewat demo dengan data Anda.",{"primaryCta":764,"secondaryCta":765},{"label":57,"to":58},{"label":766,"to":28},"Lihat harga",{"type":768,"value":769,"toc":770},"minimark",[],{"title":304,"searchDepth":325,"depth":325,"links":771},[],"Catatan tentang profit, harga, dan iklan untuk penjual di Shopee, Lazada, dan TikTok Shop, lengkap dengan angka di baliknya.",{},{"component":33},{"title":33,"description":772},{"loc":34},"blog","kx8fUPUVJZCV4EFJnPYTMEBtasBM-ZrdLjrnN4Y5PeA",[780,782,784,786,789,792,795],{"slug":723,"label":781},"Profit",{"slug":783,"label":27},"pricing",{"slug":248,"label":785},"Iklan",{"slug":787,"label":788},"operations","Operasional",{"slug":790,"label":791},"market","Pasar",{"slug":793,"label":794},"data-science","Data Science",{"slug":796,"label":48},"company",{"id":798,"categories":799,"domain":806,"extension":5,"fallback":807,"home":810,"industry":819,"meta":824,"pricing":825,"stem":837,"__hash__":838},"og_id\u002Fid\u002Fog.yml",[800,801,802,803,804,805],{"slug":723,"label":781},{"slug":783,"label":27},{"slug":248,"label":785},{"slug":787,"label":788},{"slug":793,"label":794},{"slug":796,"label":48},"dataglasslabs.com",{"title":808,"description":809},"DataGlass","Decision Engine untuk penjual Shopee, Lazada, dan TikTok Shop.",{"chart":811,"metrics":812},"Profit bersih, 30 hari terakhir",[813,816],{"label":814,"value":815},"Profit bersih","฿1.24M",{"label":817,"value":818},"Profit ROAS","3.4x",{"axis":820,"point":821},"Biaya iklan",{"label":822,"value":823},"Rupiah berikutnya masih untung","+฿0.42",{},{"plans":826},[827,831,834],{"name":828,"price":829,"period":830},"Free","฿0","\u002Fbulan",{"name":832,"price":833,"period":830},"Standard","฿1,499",{"name":835,"price":836,"period":830},"Pro","฿2,499","id\u002Fog","HLkb0PMG1Z3WbBX2R3HIRyT7J6bV1nyeP9gNte0_MEs",[],1792785042754]