[{"data":1,"prerenderedAt":1034},["ShallowReactive",2],{"site-chrome-id":3,"site-chrome-en":-1,"site-chrome-th":-1,"blog-posts-id":244,"article-blog-id-\u002Fblog\u002Fshopee-ads-optimization":270,"blog-page-id":921,"blog-categories-id":973,"og-copy-id":991,"og-posts-id-none":1033},{"id":4,"extension":5,"footer":6,"header":116,"indexFacets":199,"meta":200,"notFound":201,"stem":207,"ui":208,"__hash__":243},"chrome_id\u002Fid\u002Fchrome.yml","yml",{"columns":7,"legal":83,"quote":84,"askAi":87,"socials":103},[8,29,47,65],{"label":9,"children":10},"Produk",[11,14,17,20,23,26],{"label":12,"to":13},"Optimasi iklan","\u002Fen-id\u002Fblog\u002Fads-optimization",{"label":15,"to":16},"Unit economics","\u002Fen-id\u002Fblog\u002Fprofit-margin",{"label":18,"to":19},"Agentic KAM","https:\u002F\u002Flearn.dataglasslabs.com\u002Fid\u002Fdocs\u002Fai-and-api\u002Fassistants",{"label":21,"to":22},"Deploy satu klik","https:\u002F\u002Flearn.dataglasslabs.com\u002Fid\u002Fdocs\u002Fgrowth\u002Factions\u002Faction-flow",{"label":24,"to":25},"Integrasi","https:\u002F\u002Flearn.dataglasslabs.com\u002Fid\u002Fdocs\u002Foverview\u002Fget-started\u002Fsupported-platforms",{"label":27,"to":28},"Harga","\u002Fen-id\u002Fpricing",{"label":30,"children":31},"Sumber daya",[32,35,38,41,44],{"label":33,"to":34},"Blog","\u002Fblog",{"label":36,"to":37},"Kisah pelanggan","\u002Fen-id\u002Fcustomers",{"label":39,"to":40},"Riset","\u002Fen-id\u002Fresearch",{"label":42,"to":43},"Glosarium","\u002Fen-id\u002Fglossary",{"label":45,"to":46},"Dokumentasi","https:\u002F\u002Flearn.dataglasslabs.com\u002Fid\u002Fdocs",{"label":48,"children":49},"Perusahaan",[50,53,56,59,62],{"label":51,"to":52},"Tentang","\u002Fen-id\u002Fcompany",{"label":54,"to":55},"Kontak","\u002Fen-id\u002Fcontact",{"label":57,"to":58},"Jadwalkan demo","\u002Fen-id\u002Fbook-a-demo",{"label":60,"to":61},"Privasi","\u002Fen-id\u002Flegal\u002Fprivacy",{"label":63,"to":64},"Ketentuan","\u002Fen-id\u002Flegal\u002Fterms",{"label":66,"children":67},"DataGlass untuk",[68,71,74,77,80],{"label":69,"to":70},"Agensi","\u002Fen-id\u002Ffor\u002Fagencies",{"label":72,"to":73},"Brand","\u002Fen-id\u002Ffor\u002Fbrands",{"label":75,"to":76},"Perencana dan pengoptimal iklan","\u002Fen-id\u002Ffor\u002Fplanners",{"label":78,"to":79},"Manajer dan analis","\u002Fen-id\u002Ffor\u002Fmanagers",{"label":81,"to":82},"Penjual dan pemilik toko","\u002Fen-id\u002Ffor\u002Fsellers","© 2026 DataGlass Labs. Hak cipta dilindungi.",{"text":85,"caption":86},"Ukur apa yang Anda simpan, lalu kembangkan apa yang Anda ukur.","Tim DataGlass",{"label":88,"prompt":89,"assistants":90},"Tanya AI tentang DataGlass","Saya ingin memahami DataGlass, sebuah decision engine untuk penjual Shopee, Lazada, dan TikTok Shop yang mengoptimalkan iklan, harga, dan promosi demi profit sebenarnya. Gunakan web search untuk membaca situs mereka di https:\u002F\u002Fwww.dataglasslabs.com (dengan ringkasan yang bisa dibaca agen di https:\u002F\u002Fwww.dataglasslabs.com\u002Fllms.txt), lalu jelaskan apa yang dilakukan DataGlass, untuk siapa, dan apa bedanya dengan dashboard analitik.",[91,95,99],{"label":92,"icon":93,"url":94},"ChatGPT","chatgpt","https:\u002F\u002Fchatgpt.com\u002F?prompt={prompt}",{"label":96,"icon":97,"url":98},"Claude","claude","https:\u002F\u002Fclaude.ai\u002Fnew?q={prompt}",{"label":100,"icon":101,"url":102},"Perplexity","perplexity","https:\u002F\u002Fwww.perplexity.ai\u002Fsearch?q={prompt}",[104,108,112],{"label":105,"icon":106,"to":107},"LinkedIn","i-lucide-linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fdataglass-labs",{"label":109,"icon":110,"to":111},"Facebook","i-lucide-facebook","https:\u002F\u002Fwww.facebook.com\u002Fdataglasslabsth",{"label":113,"icon":114,"to":115},"Instagram","i-lucide-instagram","https:\u002F\u002Fwww.instagram.com\u002Fdataglasslabs\u002F",{"links":117,"cta":193,"secondaryCta":196},[118,152,188,190,191,192],{"label":9,"to":119,"menu":120},"\u002F",{"layout":121,"heading":122,"cards":123,"groups":135,"footer":142},"cards","Apa yang dilakukan DataGlass",[124,128,132],{"label":125,"description":126,"to":13,"ui":127},"Optimasi iklan berbasis profit sebenarnya","Budget, pacing, dan Target ROAS yang disetel untuk profit.","budget-tomorrow",{"label":129,"description":130,"to":16,"ui":131},"Rincian unit economics","Berapa yang sebenarnya Anda dapat dari setiap penjualan.","unit-economics",{"label":18,"description":133,"to":19,"motif":134},"Agen AI yang mengenal toko Anda.",true,[136],{"label":137,"size":138,"links":139},"Lainnya","secondary",[140,141],{"label":21,"to":22},{"label":24,"to":25},[143,148],{"lead":144,"label":145,"icon":146,"to":147},"DataGlass v.2.6.","Lihat yang terbaru","i-lucide-box","https:\u002F\u002Flearn.dataglasslabs.com\u002Fid\u002Freleases",{"lead":149,"label":150,"icon":151,"to":37},"Baca","kisah pelanggan","i-lucide-book-open",{"label":30,"to":34,"menu":153},{"layout":154,"groups":155},"directory",[156,164,170,182],{"label":66,"size":157,"links":158},"primary",[159,160,161,162,163],{"label":69,"to":70},{"label":72,"to":73},{"label":75,"to":76},{"label":78,"to":79},{"label":81,"to":82},{"label":165,"size":157,"links":166},"Insight",[167,168,169],{"label":33,"to":34},{"label":36,"to":37},{"label":39,"to":40},{"label":171,"size":157,"links":172},"Belajar",[173,174,177,180],{"label":45,"to":46},{"label":175,"to":176},"Contoh penggunaan","https:\u002F\u002Flearn.dataglasslabs.com\u002Fid\u002Fuse-cases",{"label":178,"to":179},"Pelatihan","https:\u002F\u002Flearn.dataglasslabs.com\u002Fid\u002Ftraining",{"label":181,"to":147},"Changelog",{"label":183,"size":138,"links":184},"Dukungan",[185,186],{"label":42,"to":43},{"label":187,"to":55},"Hubungi kami",{"label":189,"to":37},"Pelanggan",{"label":27,"to":28},{"label":48,"to":52},{"label":54,"to":55},{"label":194,"to":195},"Mulai gratis","https:\u002F\u002Fapp.dataglasslabs.com\u002Fsign-up",{"label":197,"to":198},"Masuk","https:\u002F\u002Fapp.dataglasslabs.com\u002Fsign-in",null,{},{"title":202,"description":203,"cta":204,"errorTitle":206},"Halaman tidak ditemukan","Halaman mungkin sudah dipindahkan, atau memang tidak pernah ada.",{"label":205,"to":119},"Kembali ke beranda","Terjadi kesalahan","id\u002Fchrome",{"previous":209,"next":210,"pause":211,"play":212,"goTo":213,"expand":214,"close":215,"readMore":216,"learnMore":217,"seeAll":218,"menu":219,"back":220,"share":221,"shareOn":222,"copyLink":223,"copied":224,"onThisPage":225,"minRead":226,"sources":227,"viewMore":228,"searchPosts":229,"allPosts":230,"all":231,"filters":232,"search":233,"searchClose":234,"searchPlaceholder":235,"searchSuggested":236,"searchResults":237,"searchNoResults":238,"searchLoading":239,"relatedTitle":240,"mainNav":241,"footerNav":242},"Sebelumnya","Berikutnya","Jeda","Putar","Buka item","Buka","Tutup","Baca selengkapnya","Pelajari lebih lanjut","Lihat semua","Menu","Kembali","Bagikan","Bagikan ke","Salin tautan","Tautan disalin","Di halaman ini","{n} menit baca","Sumber","Lihat lebih banyak","Cari artikel","Semua artikel","Semua","Filter","Cari","Tutup pencarian","Cari di DataGlass","Disarankan","Hasil","Tidak ada hasil untuk","Memuat","Masih banyak untuk dijelajahi","Utama","Footer","ffsDCnWO6srPLvg0KQjW1_794gQaLao8Xb3dpiTD8VM",[245,257,263],{"title":246,"description":247,"category":248,"date":249,"readMinutes":250,"featured":251,"cover":199,"format":252,"platforms":253,"draft":251,"slug":256},"Perlindungan ROAS Shopee dan perlindungan ROI TikTok: kapan kreditnya benar-benar melindungi profit","Perlindungan ROAS Shopee mengembalikan kampanye ke 80% target, TikTok 90%. Kenapa target harus minimal 1,25× ROAS BEP agar tidak boncos, dengan contoh hitungan.","ads","2026-10-08",6,false,"guide",[254,255],"shopee","tiktok","roas-protection",{"title":258,"description":259,"category":248,"date":249,"readMinutes":260,"featured":251,"cover":199,"format":252,"platforms":261,"draft":251,"slug":262},"Iklan Shopee anti boncos: atur target ROAS, budget, dan jam tayang dari profit","Cara iklan Shopee agar tidak boncos: hitung ROAS BEP per produk dari biaya admin 2026, cek apakah budget atau target ROAS yang membatasi, dan atur jam tayang.",8,[254],"shopee-ads-optimization",{"title":264,"description":265,"category":266,"date":249,"readMinutes":267,"featured":251,"cover":199,"format":252,"platforms":268,"draft":251,"slug":269},"Biaya admin Shopee 2026: semua biaya penjual, dasar perhitungannya, dan ROAS BEP Anda","Biaya admin Shopee 2026: Biaya Administrasi per kategori, Biaya Proses Pesanan Rp1.250, Gratis Ongkir XTRA, Promo XTRA, dan kalkulator ROAS BEP.","profit",5,[254],"shopee-seller-fees",{"entry":271,"document":315,"toc":904},{"id":272,"title":258,"category":248,"cover":199,"cta":273,"date":249,"description":259,"draft":251,"draftReason":199,"extension":276,"featured":251,"format":252,"listen":199,"math":251,"meta":277,"navigation":199,"ogImage":199,"path":278,"platforms":279,"readMinutes":260,"related":199,"robots":199,"schemaOrg":199,"seo":280,"sitemap":282,"sources":283,"stem":307,"tldr":308,"topic":199,"updatedAt":199,"__hash__":314},"blog_id\u002Fblog\u002Fshopee-ads-optimization.md",{"title":274,"body":275},"Biarkan ketiga angka dihitung setiap malam.","DataGlass menghitung ROAS BEP per produk dari data toko Anda dan mengatur budget iklan Shopee berdasarkan profit, dengan setiap angka yang dipakai ditampilkan di samping perubahannya. Gratis 14 hari pertama.","md",{},"\u002Fblog\u002Fshopee-ads-optimization",[254],{"title":281,"description":259},"Iklan Shopee Anti Boncos: Target ROAS & Budget | DataGlass",{"loc":278},[284,287,290,293,296,299,302,304],{"title":285,"url":286},"Shopee Indonesia, Rincian Biaya Penjual Shopee per Kategori Produk (31 Juli 2026). seller.shopee.co.id","https:\u002F\u002Fseller.shopee.co.id\u002Fedu\u002Farticle\u002F15965",{"title":288,"url":289},"Shopee Indonesia, Ringkasan Biaya Admin Shopee: semua biaya, tarif, dan batas. seller.shopee.co.id","https:\u002F\u002Fseller.shopee.co.id\u002Fedu\u002Farticle\u002F3489",{"title":291,"url":292},"Shopee Indonesia, Biaya Administrasi Penjual Shopee (Non-Star, Star\u002FStar+, Mall). seller.shopee.co.id","https:\u002F\u002Fseller.shopee.co.id\u002Fedu\u002Farticle\u002F7187",{"title":294,"url":295},"Shopee Indonesia, Biaya Layanan Program Promo XTRA: 4,5%, maks. Rp60.000, ditagih baik voucher dipakai atau tidak. seller.shopee.co.id","https:\u002F\u002Fseller.shopee.co.id\u002Fedu\u002Farticle\u002F2038",{"title":297,"url":298},"Shopee Indonesia, Biaya Program Opsional Gratis Ongkir XTRA: tabel kategori, batas, dan tarif mulai 1 Desember 2026. seller.shopee.co.id","https:\u002F\u002Fseller.shopee.co.id\u002Fedu\u002Farticle\u002F27684",{"title":300,"url":301},"DataGlass, catatan teknis “CTR & Target ROAS under CPM and CPC” (18 Agustus 2026), versi ringkas: How Shopee ads bidding works dan The Target ROAS that maximizes profit. PDF","\u002Fen-id\u002Fblog\u002Fhow-shopee-ads-bidding-works",{"title":303},"DataGlass Marketplace Benchmarks, panel shopee-click-economics (Shopee Thailand). CC BY 4.0. \u002Fresearch\u002Fmarketplace-benchmarks",{"title":305,"url":306},"Blake, T., Nosko, C. dan Tadelis, S. (2015). Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment. Econometrica 83(1), 155–174. doi.org\u002F10.3982\u002FECTA12423","https:\u002F\u002Fdoi.org\u002F10.3982\u002FECTA12423","blog\u002Fshopee-ads-optimization",[309,310,311,312,313],"ROAS BEP (impas) = 1 ÷ margin, per produk. Atasan wanita Rp135.000 yang ikut Gratis Ongkir XTRA dan Promo XTRA impas di ROAS 3,39; tanpa kedua program itu, 2,57.","Gratis Ongkir XTRA dan Promo XTRA dipotong dari setiap pesanan selesai, dipakai pembeli atau tidak. Pada contoh ini keduanya lebih besar dari Biaya Administrasi.","ROAS BEP adalah garis nol, bukan batas aman. Target yang dipasang tepat di BEP menghasilkan profit nol berapa pun skalanya.","Jika ROAS di dasbor lebih tinggi dari target yang Anda isi, budget yang menentukan bid. Mengubah target tidak akan mengubah apa pun.","Di data Shopee Thailand kami, harga per klik berbeda 2,01× antar jam, sementara konversi hanya 1,23×. Satu target ROAS tidak bisa memisahkan jam yang untung dari jam yang rugi.","71XWjxeXm8b03Ww7kYtQxDoydAUMS6kVisX0TdH72gA",{"frontmatter":316,"meta":330,"nodes":382},{"title":258,"description":259,"seo":317,"category":248,"format":252,"platforms":318,"date":249,"tldr":319,"sources":320,"cta":329,"readMinutes":260},{"title":281,"description":259},[254],[309,310,311,312,313],[321,322,323,324,325,326,327,328],{"title":285,"url":286},{"title":288,"url":289},{"title":291,"url":292},{"title":294,"url":295},{"title":297,"url":298},{"title":300,"url":301},{"title":303},{"title":305,"url":306},{"title":274,"body":275},{"toc":331},{"title":332,"searchDepth":333,"depth":333,"links":334},"",2,[335,338,341,344,347,373,376,379],{"id":336,"depth":333,"text":337},"apa-yang-dioptimalkan-iklan-otomatis-shopee-dan-apa-yang-tidak-terlihat-olehnya","Apa yang dioptimalkan iklan otomatis Shopee, dan apa yang tidak terlihat olehnya",{"id":339,"depth":333,"text":340},"angka-1-target-roas-dari-margin-dan-kenapa-roas-bep-saja-belum-cukup","Angka 1: target ROAS dari margin, dan kenapa ROAS BEP saja belum cukup",{"id":342,"depth":333,"text":343},"angka-2-budget-dan-cara-tahu-mana-yang-sedang-membatasi","Angka 2: budget, dan cara tahu mana yang sedang membatasi",{"id":345,"depth":333,"text":346},"angka-3-jam-iklan-tayang","Angka 3: jam iklan tayang",{"id":348,"depth":333,"text":349,"children":350},"cara-iklan-shopee-agar-tidak-boncos-langkah-demi-langkah","Cara iklan Shopee agar tidak boncos, langkah demi langkah",[351,355,358,361,364,367,370],{"id":352,"depth":353,"text":354},"cara-iklan-shopee-agar-tidak-boncos-langkah-demi-langkah-hitung-profit-per-produk-sebelum-iklan",3,"Hitung profit per produk sebelum iklan",{"id":356,"depth":353,"text":357},"cara-iklan-shopee-agar-tidak-boncos-langkah-demi-langkah-pasang-target-roas-di-atas-bep-bukan-tepat-di-bep","Pasang target ROAS di atas BEP, bukan tepat di BEP",{"id":359,"depth":353,"text":360},"cara-iklan-shopee-agar-tidak-boncos-langkah-demi-langkah-cek-setiap-minggu-mana-yang-membatasi","Cek setiap minggu mana yang membatasi",{"id":362,"depth":353,"text":363},"cara-iklan-shopee-agar-tidak-boncos-langkah-demi-langkah-tentukan-budget-dari-batas-biaya-per-pesanan","Tentukan budget dari batas biaya per pesanan",{"id":365,"depth":353,"text":366},"cara-iklan-shopee-agar-tidak-boncos-langkah-demi-langkah-perlakukan-jam-tayang-sebagai-keputusan-tersendiri","Perlakukan jam tayang sebagai keputusan tersendiri",{"id":368,"depth":353,"text":369},"cara-iklan-shopee-agar-tidak-boncos-langkah-demi-langkah-rencanakan-tanggal-kembar-dan-gajian-terpisah","Rencanakan tanggal kembar dan gajian terpisah",{"id":371,"depth":353,"text":372},"cara-iklan-shopee-agar-tidak-boncos-langkah-demi-langkah-hitung-ulang-setiap-kali-biaya-admin-berubah","Hitung ulang setiap kali biaya admin berubah",{"id":374,"depth":333,"text":375},"cara-kerja-dataglass-untuk-iklan-shopee","Cara kerja DataGlass untuk iklan Shopee",{"id":377,"depth":333,"text":378},"batasan-angka-di-halaman-ini","Batasan angka di halaman ini",{"id":380,"depth":333,"text":381},"metodologi","Metodologi",[383,392,400,403,406,409,414,482,487,496,498,502,512,528,531,536,606,611,615,617,620,626,629,631,635,640,807,812,815,818,820,823,827,829,832,834,837,839,842,844,847,849,852,854,857,859,862,867,869,888,890,893,896],[384,385,386,387,391],"p",{},"“ROAS Shopee yang bagus berapa?” adalah salah satu pertanyaan iklan yang paling sering diketik penjual Indonesia, dan jawaban yang beredar biasanya satu angka: 4x, 5x, atau “minimal 10x”. Angka itu tidak bisa benar untuk semua toko, karena ROAS yang membuat iklan impas adalah ",[388,389,390],"strong",{},"1 dibagi margin produk Anda",". Produk dengan margin 40% sudah untung di ROAS 3. Produk dengan margin 10% masih boncos di ROAS 8.",[384,393,394,395,399],{},"Iklan otomatis Shopee, seperti Auto Bidding dan GMV Max, pandai mengurus sisi pembeli: kata kunci, penempatan, dan siapa yang melihat iklan. Sistem itu tidak tahu modal Anda, Biaya Administrasi kategori Anda, atau biaya program seperti Gratis Ongkir XTRA dan Promo XTRA yang dipotong dari ",[396,397,398],"em",{},"setiap"," pesanan.:blog-cite:blog-cite:blog-cite Tiga keputusan uang tetap ada di tangan penjual: target ROAS, budget harian, dan jam iklan tayang.",[384,401,402],{},"Inti halaman ini: iklan Shopee berhenti boncos ketika ketiga angka itu diturunkan dari profit per produk, bukan disalin dari rekomendasi. Klaim ini salah hanya untuk toko yang semua produknya bermargin sama dan kampanyenya tidak pernah menghabiskan budget.",[404,405,337],"h2",{"id":336},[384,407,408],{},"Semua iklan otomatis Shopee meminta satu tujuan dari Anda lalu mengatur penayangan untuk mengejarnya. Tujuan itu selalu berupa omzet, dan keputusan penayangan memang lebih baik diserahkan ke Shopee daripada diatur manual.",[384,410,411],{},[396,412,413],{},"Iklan otomatis Shopee, menurut apa yang dioptimalkan",[415,416,417,436],"table",{},[418,419,420],"thead",{},[421,422,423,427,430,433],"tr",{},[424,425,426],"th",{},"Alat Shopee",[424,428,429],{},"Yang Anda atur",[424,431,432],{},"Yang dioptimalkan Shopee",[424,434,435],{},"Yang tidak diketahui sistem",[437,438,439,454,468],"tbody",{},[421,440,441,445,448,451],{},[442,443,444],"td",{},"Auto Bidding (iklan produk)",[442,446,447],{},"Target ROAS, budget harian",[442,449,450],{},"Kata kunci dan bid menuju target ROAS Anda",[442,452,453],{},"Modal, biaya admin, biaya program; jadi tidak tahu apakah target itu untung",[421,455,456,459,462,465],{},[442,457,458],{},"GMV Max, target ROAS sendiri",[442,460,461],{},"Target ROAS, budget",[442,463,464],{},"Penempatan, audiens, dan bid untuk GMV pada target Anda",[442,466,467],{},"Sama seperti di atas, plus produk mana di kampanye yang marginnya tipis",[421,469,470,473,476,479],{},[442,471,472],{},"GMV Max, Auto",[442,474,475],{},"Budget",[442,477,478],{},"GMV di dalam budget, dengan estimasi ROAS",[442,480,481],{},"Semua di atas, dan tidak ada target yang melindungi margin",[384,483,484],{},[396,485,486],{},"Satu produk tidak bisa memakai GMV Max Auto dan GMV Max target ROAS sendiri sekaligus.",[384,488,489,490,495],{},"Shopee mendapat komisi dari GMV, jadi wajar tujuannya GMV. Mengubah tujuan itu menjadi profit toko Anda hanya bisa dilakukan oleh pihak yang memegang data modal Anda. Untuk aturan perlindungan ROAS dari Shopee, lihat ",[491,492,494],"a",{"href":493},"\u002Fid\u002Fblog\u002Froas-protection","Perlindungan ROAS: kapan kredit iklan benar-benar melindungi profit",".",[404,497,340],{"id":339},[384,499,501],{"n":500},"5","Ambil satu produk dari awal sampai akhir. Penjual non-Star, atasan wanita, pembeli membayar Rp135.000 setelah diskon penjual, modal Rp70.000. Biaya memakai tarif yang diterbitkan Shopee Indonesia: Biaya Administrasi 8,25% untuk kategori ini, Biaya Proses Pesanan Rp1.250, tanpa Biaya Pembayaran karena bukan Mall, plus dua program opsional yang diikuti toko ini.:blog-cite:blog-cite:blog-cite:blog-cite:blog-cite",[503,504,507],"pre",{"language":505,"filename":506},"text","Satu produk, dari harga jual sampai target ROAS (Rp)",[508,509,511],"code",{"class":510},"language-text","Harga yang dibayar pembeli (setelah diskon penjual)        135.000\n− modal (HPP)                                              −70.000\n− Biaya Administrasi, Atasan, Non-Star 8,25%               −11.137,50\n− Biaya Pembayaran (non-Mall)                              0\n− Biaya Proses Pesanan                                     −1.250\n− Gratis Ongkir XTRA, kategori 5%                          −6.750\n− Promo XTRA 4,5%                                          −6.075\n---------------------------------------------------------------------\nProfit per pesanan sebelum iklan                           39.787,50\nm = 39.787,50 ÷ 135.000                                    29,5%\nROAS BEP = 1 ÷ m                                           3,39\n\nROAS BEP seperti terbaca di dasbor, jika Shopee mencatat GMV 1,4× dari yang benar-benar disebabkan iklan (a = 1,4)   4,75\nTarget ROAS dengan profit tertinggi, setelah efek lelang dan klik yang makin kurang bernilai (e = 1,5, d = 0,30): 4,75 × 1,667 ÷ 0,70   ≈ 11,3",[384,513,515,516,519,520,523,524,527],{"n":514},"6","Tiga angka, tiga arti. ",[388,517,518],{},"3,39"," adalah ROAS di mana iklan hanya menutup biayanya sendiri. ",[388,521,522],{},"4,75"," adalah garis yang sama setelah mengakui bahwa tidak semua pesanan yang dicatat Shopee untuk iklan memang disebabkan iklan; eksperimen besar eBay menemukan efek iklan pencarian merek hampir nol karena alasan ini.:blog-cite Sekitar ",[388,525,526],{},"11,3"," adalah target dengan profit tertinggi menurut parameter riset kami, karena menambah klik ikut menaikkan harga klik yang sudah Anda dapat, dan klik terakhir selalu lebih kurang bernilai dari rata-rata.:blog-cite",[384,529,530],{},"Perhatikan baris program. Tanpa Gratis Ongkir XTRA dan Promo XTRA, profit per pesanan Rp52.612,50 dan ROAS BEP turun ke 2,57. Toko yang ikut kedua program butuh ROAS sepertiga lebih tinggi untuk impas, padahal dasbor iklan tidak menampilkan biaya program itu sama sekali.",[384,532,533],{},[396,534,535],{},"Profit harian menurut target ROAS, kampanye model margin 20%",[415,537,538,548],{},[418,539,540],{},[421,541,542,545],{},[424,543,544],{},"Target ROAS yang diisi",[424,546,547],{},"Profit harian (THB)",[437,549,550,558,566,574,582,590,598],{},[421,551,552,555],{},[442,553,554],{},"3.00",[442,556,557],{},"−6,173",[421,559,560,563],{},[442,561,562],{},"4.00",[442,564,565],{},"−1,504",[421,567,568,571],{},[442,569,570],{},"5.00",[442,572,573],{},"0",[421,575,576,579],{},[442,577,578],{},"6.32",[442,580,581],{},"+632",[421,583,584,587],{},[442,585,586],{},"8.33",[442,588,589],{},"+800 (tertinggi)",[421,591,592,595],{},[442,593,594],{},"10.00",[442,596,597],{},"+761",[421,599,600,603],{},[442,601,602],{},"12.00",[442,604,605],{},"+675",[384,607,608],{},[396,609,610],{},"Sumber: DataGlass, “The Target ROAS that maximizes profit” [6]. Model ilustrasi dalam baht: nilai klik 10, elastisitas pasokan klik 1,5, budget longgar. Bentuk kurvanya sama di mata uang apa pun.",[612,613],"blog-pullquote",{"text":614},"Di atas BEP, target yang salah hanya mengurangi profit. Di bawah BEP, tidak ada batas berapa besar boncosnya.",[404,616,343],{"id":342},[384,618,619],{},"Shopee menggabungkan target ROAS dan budget harian menjadi satu batas bid, dan pada satu waktu hanya salah satunya yang aktif membatasi.:blog-cite Jika target yang membatasi, ROAS di dasbor sama dengan target dan budget tersisa. Jika budget yang membatasi, budget selalu habis dan ROAS terlihat di atas target. Banyak penjual membaca ini sebagai “masih ada ruang”; artinya justru target Anda tidak berfungsi.",[503,621,623],{"language":505,"filename":622},"Cek dalam satu baris",[508,624,625],{"class":510},"Target ROAS yang diisi ÷ ROAS yang dilaporkan\nSama dengan 1,00: target yang menentukan bid, jadi ubah targetnya   = 1,00\nDi bawah 1,00: budget yang menentukan bid, jadi ubah budgetnya   \u003C 1,00\n-----------------------------------------------------------------\nContoh: 5,00 ÷ 6,32. Kampanye hanya membayar 79% dari harga yang diizinkan targetnya   0,79",[384,627,628],{},"Budget juga satu-satunya pengaturan yang berupa uang yang benar-benar keluar, sehingga hanya budget yang bisa membatasi kerugian. Tentukan budget dari batas biaya iklan per pesanan, bukan angka bulat: biaya iklan maksimum untuk satu pesanan yang benar-benar disebabkan iklan adalah profit per pesanan itu sendiri, Rp39.787,50 pada contoh di atas.",[404,630,346],{"id":345},[384,632,634],{"n":633},"7","Pengaturan ketiga tidak punya kolom di Seller Centre. Data publik kami yang terlengkap berasal dari Shopee Thailand, jadi angka di bawah dalam baht; polanya yang relevan untuk Indonesia, angkanya perlu diukur ulang di toko Anda.:blog-cite",[384,636,637],{},[396,638,639],{},"Ekonomi per klik Shopee Thailand menurut jam, 1 Feb – 16 Agu 2026 (THB)",[415,641,642,667],{},[418,643,644],{},[421,645,646,649,652,655,658,661,664],{},[424,647,648],{},"Jam",[424,650,651],{},"CPC",[424,653,654],{},"Konversi",[424,656,657],{},"Nilai pesanan",[424,659,660],{},"Margin",[424,662,663],{},"Profit\u002Fklik",[424,665,666],{},"POAS",[437,668,669,692,715,738,761,784],{},[421,670,671,674,677,680,683,686,689],{},[442,672,673],{},"00:00–01:59",[442,675,676],{},"6.75",[442,678,679],{},"10.40%",[442,681,682],{},"649",[442,684,685],{},"29.3%",[442,687,688],{},"13.01",[442,690,691],{},"2.93",[421,693,694,697,700,703,706,709,712],{},[442,695,696],{},"02:00–07:59",[442,698,699],{},"4.45",[442,701,702],{},"8.46%",[442,704,705],{},"456",[442,707,708],{},"26.0%",[442,710,711],{},"5.59",[442,713,714],{},"2.25",[421,716,717,720,723,726,729,732,735],{},[442,718,719],{},"08:00–11:59",[442,721,722],{},"4.18",[442,724,725],{},"10.41%",[442,727,728],{},"462",[442,730,731],{},"26.7%",[442,733,734],{},"8.65",[442,736,737],{},"3.07",[421,739,740,743,746,749,752,755,758],{},[442,741,742],{},"12:00–16:59",[442,744,745],{},"3.96",[442,747,748],{},"9.95%",[442,750,751],{},"487",[442,753,754],{},"27.9%",[442,756,757],{},"9.57",[442,759,760],{},"3.42",[421,762,763,766,769,772,775,778,781],{},[442,764,765],{},"17:00–19:59",[442,767,768],{},"3.93",[442,770,771],{},"9.04%",[442,773,774],{},"469",[442,776,777],{},"27.4%",[442,779,780],{},"7.71",[442,782,783],{},"2.96",[421,785,786,789,792,795,798,801,804],{},[442,787,788],{},"20:00–23:59",[442,790,791],{},"3.36",[442,793,794],{},"9.42%",[442,796,797],{},"468",[442,799,800],{},"27.7%",[442,802,803],{},"8.84",[442,805,806],{},"3.63",[384,808,809],{},[396,810,811],{},"Profit per klik = margin × nilai pesanan × konversi − CPC. POAS = kontribusi ÷ biaya iklan, impas di 1,0. Sumber: DataGlass Marketplace Benchmarks, panel shopee-click-economics [7].",[384,813,814],{},"Setiap jam di panel ini sudah lebih dari 2× di atas BEP, jadi menaikkan target ROAS tidak membuang jam yang buruk; yang terbuang adalah lelang dengan peringkat terendah di jam berapa pun. Untuk memisahkan jam malam dari dini hari dibutuhkan kampanye kedua atau jadwal budget.",[612,816],{"text":817},"Tidak ada target ROAS yang bisa memilih jam. Jam tayang butuh jadwal, bukan angka lain.",[404,819,349],{"id":348},[821,822,354],"h3",{"id":352},[384,824,826],{"n":825},"3","Harga yang dibayar pembeli dikurangi modal, Biaya Administrasi kategori, Biaya Pembayaran (khusus Mall, 1,8% maks. Rp50.000), Biaya Proses Pesanan Rp1.250, serta Gratis Ongkir XTRA dan Promo XTRA jika toko ikut.:blog-cite:blog-cite:blog-cite",[821,828,357],{"id":356},[384,830,831],{},"ROAS BEP = 1 ÷ margin. Tambahkan cadangan untuk pesanan yang dicatat ke iklan padahal akan terjadi tanpa iklan. Kalkulator ROAS BEP gratis kami bisa membantu hitungannya.",[821,833,360],{"id":359},[384,835,836],{},"Target yang diisi ÷ ROAS di dasbor. Di bawah 1,00 berarti budget yang membatasi: ubah budget. Sama dengan 1,00 berarti target yang membatasi: ubah target.",[821,838,363],{"id":362},[384,840,841],{},"Naikkan budget selama biaya iklan per pesanan masih di bawah batas, berhenti saat melewatinya.",[821,843,366],{"id":365},[384,845,846],{},"Pakai kampanye kedua, atau jadwal yang memulai hari dengan budget kecil lalu menaikkannya di jam yang menurut data toko Anda lebih murah.",[821,848,369],{"id":368},[384,850,851],{},"Pada hari kampanye besar urutan jam terbaik bisa terbalik, jadi jadwal hari biasa tidak berlaku.",[821,853,372],{"id":371},[384,855,856],{},"Tabel Biaya Administrasi Shopee Indonesia terakhir diperbarui 31 Juli 2026, dan tarif Gratis Ongkir XTRA naik lagi mulai 1 Desember 2026 untuk non-Mall.:blog-cite:blog-cite Target lama otomatis menjadi terlalu longgar.",[404,858,375],{"id":374},[384,860,861],{},"DataGlass menghitung profit per produk dari data penyelesaian (escrow) toko Anda dengan struktur biaya Shopee Indonesia, termasuk biaya program. Masukkan kampanye yang ingin dikelola ke satu grup dengan batas budget; setiap malam sistem memperkirakan permintaan tiap kampanye untuk esok hari, menghitung pembagian budget dengan profit harapan tertinggi sambil membatasi kerugian, lalu menerapkannya ke Shopee melalui Open API resmi. Setiap perubahan tercatat beserta angkanya, dan toko bisa dialihkan ke mode baca saja kapan pun.",[863,864,866],"blog-question",{"question":865},"ROAS Shopee yang bagus berapa?","Tidak ada satu angka untuk semua toko. ROAS impas (BEP) adalah 1 dibagi margin produk setelah modal, Biaya Administrasi, Biaya Proses Pesanan, dan biaya program seperti Gratis Ongkir XTRA dan Promo XTRA. Untuk atasan wanita Rp135.000 dengan modal Rp70.000 yang ikut kedua program, BEP-nya 3,39; tanpa program 2,57. Target ROAS yang bagus berada cukup jauh di atas BEP, karena di BEP profitnya nol dan sebagian pesanan yang dicatat ke iklan akan tetap terjadi tanpa iklan. Jika kampanye selalu menghabiskan budget dan ROAS-nya di atas target, yang perlu diubah adalah budget, bukan target.",[404,868,378],{"id":377},[870,871,872,876,879,882,885],"ul",{},[873,874,875],"li",{},"Produk contoh dan tabel profit menurut target adalah perhitungan dari asumsi yang dinyatakan, bukan data toko tertentu.",[873,877,878],{},"Tarif program (Gratis Ongkir XTRA, Promo XTRA) berbeda per kategori dan ukuran paket; contoh ini memakai kategori 5% ukuran normal.",[873,880,881],{},"Data per jam berasal dari Shopee Thailand. Pola harga lelang mungkin mirip, tetapi angkanya belum diukur untuk Indonesia.",[873,883,884],{},"Seberapa besar Shopee mencatat pesanan ke iklan melebihi yang sebenarnya tidak bisa dibaca dari Seller Centre; perlu uji dengan menahan sebagian iklan.",[873,886,887],{},"Shopee menyarankan tidak mengubah pengaturan iklan selama masa pembelajaran kampanye. Mengubah budget setiap hari menukar sebagian stabilitas itu dengan kontrol.",[404,889,381],{"id":380},[384,891,892],{},"Tarif biaya diambil dari halaman Seller Education Shopee Indonesia (lihat sumber), diverifikasi 20 September 2026 untuk spesifikasi biaya multi-negara DataGlass. Semua tarif termasuk PPN.",[384,894,895],{},"Data per jam berasal dari DataGlass Marketplace Benchmarks panel shopee-click-economics: 333,9 juta tayangan dan 9,11 juta klik dari 80+ toko Shopee Thailand, Februari–Agustus 2026, minimal delapan toko per sel.",[384,897,898,899,903],{},"Kenaikan target di atas BEP dan cek “mana yang membatasi” diturunkan dalam catatan teknis ",[491,900,902],{"href":901},"\u002Fassets\u002Fpapers\u002FDataGlass_CTR_and_Target_ROAS_under_CPM_and_CPC_2026-08-18.pdf","CTR & Target ROAS under CPM and CPC"," (18 Agustus 2026); nilai a = 1,4, e = 1,5, d = 0,30 adalah contoh ilustrasi dari catatan itu.",[905,906,907,908,909,918,919,920],{"id":336,"depth":333,"text":337},{"id":339,"depth":333,"text":340},{"id":342,"depth":333,"text":343},{"id":345,"depth":333,"text":346},{"id":348,"depth":333,"text":349,"children":910},[911,912,913,914,915,916,917],{"id":352,"depth":353,"text":354},{"id":356,"depth":353,"text":357},{"id":359,"depth":353,"text":360},{"id":362,"depth":353,"text":363},{"id":365,"depth":353,"text":366},{"id":368,"depth":353,"text":369},{"id":371,"depth":353,"text":372},{"id":374,"depth":333,"text":375},{"id":377,"depth":333,"text":378},{"id":380,"depth":333,"text":381},{"id":922,"title":33,"blog":923,"body":961,"customers":199,"description":966,"draft":251,"draftReason":199,"extension":276,"glossary":199,"industry":199,"meta":967,"navigation":251,"ogImage":968,"path":34,"research":199,"robots":199,"schemaOrg":199,"seo":969,"showcase":251,"sitemap":970,"stem":971,"__hash__":972},"pages_id\u002Fblog.md",{"emptyLabel":924,"labels":925,"indexLabels":930,"listenLabels":941,"indexCta":954,"ctaButtons":957},"Belum ada artikel yang cocok. Coba kategori lain atau kata pencarian yang lebih singkat.",{"tldr":926,"published":927,"updated":928,"related":929},"Singkatnya","Dipublikasikan","Diperbarui","Baca juga",{"categories":931,"sort":932,"newest":933,"oldest":934,"grid":935,"list":936,"loadMore":937,"results":938,"result":939,"clearSearch":940},"Kategori","Urutkan","Terbaru dulu","Terlama dulu","Tampilan grid","Tampilan daftar","Muat lebih banyak","{n} hasil untuk “{q}”","1 hasil untuk “{q}”","Hapus pencarian",{"listen":942,"loading":943,"play":944,"pause":945,"back":946,"forward":947,"speed":948,"seek":949,"player":950,"close":951,"follow":952,"of":953},"Dengarkan artikel","Memuat…","Putar audio artikel ini","Jeda audio","Mundur 15 detik","Maju 15 detik","Kecepatan putar","Cari posisi","Pemutar audio","Jeda audio dan tutup pemutar","Ikuti teks","{a} dari {b}",{"headline":955,"subline":956},"Ubah setiap artikel menjadi keputusan","Lihat angka di balik catatan ini untuk toko Anda sendiri, lewat demo dengan data Anda.",{"primaryCta":958,"secondaryCta":959},{"label":57,"to":58},{"label":960,"to":28},"Lihat harga",{"type":962,"value":963,"toc":964},"minimark",[],{"title":332,"searchDepth":353,"depth":353,"links":965},[],"Catatan tentang profit, harga, dan iklan untuk penjual di Shopee, Lazada, dan TikTok Shop, lengkap dengan angka di baliknya.",{},{"component":33},{"title":33,"description":966},{"loc":34},"blog","kx8fUPUVJZCV4EFJnPYTMEBtasBM-ZrdLjrnN4Y5PeA",[974,976,978,980,983,986,989],{"slug":266,"label":975},"Profit",{"slug":977,"label":27},"pricing",{"slug":248,"label":979},"Iklan",{"slug":981,"label":982},"operations","Operasional",{"slug":984,"label":985},"market","Pasar",{"slug":987,"label":988},"data-science","Data Science",{"slug":990,"label":48},"company",{"id":992,"categories":993,"domain":1000,"extension":5,"fallback":1001,"home":1004,"industry":1013,"meta":1018,"pricing":1019,"stem":1031,"__hash__":1032},"og_id\u002Fid\u002Fog.yml",[994,995,996,997,998,999],{"slug":266,"label":975},{"slug":977,"label":27},{"slug":248,"label":979},{"slug":981,"label":982},{"slug":987,"label":988},{"slug":990,"label":48},"dataglasslabs.com",{"title":1002,"description":1003},"DataGlass","Decision Engine untuk penjual Shopee, Lazada, dan TikTok Shop.",{"chart":1005,"metrics":1006},"Profit bersih, 30 hari terakhir",[1007,1010],{"label":1008,"value":1009},"Profit bersih","฿1.24M",{"label":1011,"value":1012},"Profit ROAS","3.4x",{"axis":1014,"point":1015},"Biaya iklan",{"label":1016,"value":1017},"Rupiah berikutnya masih untung","+฿0.42",{},{"plans":1020},[1021,1025,1028],{"name":1022,"price":1023,"period":1024},"Free","฿0","\u002Fbulan",{"name":1026,"price":1027,"period":1024},"Standard","฿1,499",{"name":1029,"price":1030,"period":1024},"Pro","฿2,499","id\u002Fog","HLkb0PMG1Z3WbBX2R3HIRyT7J6bV1nyeP9gNte0_MEs",[],1792785042987]