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Rp60.000) ditagih di setiap pesanan selesai, dipakai pembeli atau tidak.","Atasan Rp135.000 yang ikut kedua program membayar Rp25.212,50 biaya dan impas iklan di ROAS 3,39 jika modalnya Rp70.000.","WhPGDuuEv6gUr69neLTwPPuIphJ5kvyYb8Gzb7Y5tA0",{"frontmatter":386,"meta":399,"nodes":443},{"title":338,"description":339,"seo":387,"category":302,"format":326,"platforms":388,"date":324,"tldr":389,"sources":390,"cta":398,"readMinutes":340},{"title":353,"description":339},[328],[379,380,381,382,383],[391,392,393,394,395,396,397],{"title":357,"url":358},{"title":360,"url":361},{"title":363,"url":364},{"title":366,"url":367},{"title":369,"url":370},{"title":372,"url":373},{"title":375,"url":376},{"title":347,"body":348},{"toc":400},{"title":288,"searchDepth":401,"depth":401,"links":402},2,[403,406,409,412,434,437,440],{"id":404,"depth":401,"text":405},"semua-biaya-penjual-shopee-indonesia-2026","Semua biaya penjual Shopee Indonesia 2026",{"id":407,"depth":401,"text":408},"cara-menghitung-biaya-admin-shopee-pada-satu-pesanan","Cara menghitung biaya admin Shopee pada satu pesanan",{"id":410,"depth":401,"text":411},"perubahan-biaya-shopee-2026","Perubahan biaya Shopee 2026",{"id":413,"depth":401,"text":414,"children":415},"cara-menghitung-biaya-shopee-toko-anda-langkah-demi-langkah","Cara menghitung biaya Shopee toko Anda, langkah demi langkah",[416,419,422,425,428,431],{"id":417,"depth":289,"text":418},"cara-menghitung-biaya-shopee-toko-anda-langkah-demi-langkah-cari-tarif-biaya-administrasi-subkategori-anda","Cari tarif Biaya Administrasi subkategori Anda",{"id":420,"depth":289,"text":421},"cara-menghitung-biaya-shopee-toko-anda-langkah-demi-langkah-hitung-dari-harga-setelah-diskon-penjual","Hitung dari harga setelah diskon penjual",{"id":423,"depth":289,"text":424},"cara-menghitung-biaya-shopee-toko-anda-langkah-demi-langkah-tambahkan-biaya-pembayaran-jika-anda-toko-mall","Tambahkan Biaya Pembayaran jika Anda toko Mall",{"id":426,"depth":289,"text":427},"cara-menghitung-biaya-shopee-toko-anda-langkah-demi-langkah-tambahkan-biaya-program-yang-anda-ikuti","Tambahkan biaya program yang Anda ikuti",{"id":429,"depth":289,"text":430},"cara-menghitung-biaya-shopee-toko-anda-langkah-demi-langkah-tambahkan-rp1250-per-pesanan-kurangi-modal-bagi-dengan-harga","Tambahkan Rp1.250 per pesanan, kurangi modal, bagi dengan harga",{"id":432,"depth":289,"text":433},"cara-menghitung-biaya-shopee-toko-anda-langkah-demi-langkah-hitung-ulang-sebelum-1-desember-2026","Hitung ulang sebelum 1 Desember 2026",{"id":435,"depth":401,"text":436},"cara-kerja-dataglass","Cara kerja DataGlass",{"id":438,"depth":401,"text":439},"batasan-angka-di-halaman-ini","Batasan angka di halaman ini",{"id":441,"depth":401,"text":442},"metodologi","Metodologi",[444,448,452,455,461,621,626,629,631,634,644,658,662,664,669,723,728,730,733,737,739,742,744,747,749,752,754,757,759,762,764,767,772,774,790,792],[445,446,447],"p",{},"Mulai 1 Agustus 2026 semua penjual Shopee Indonesia membayar Biaya Proses Pesanan Rp1.250 untuk setiap pesanan selesai, dan tabel Biaya Administrasi per kategori diperbarui 31 Juli 2026.:blog-cite:blog-cite Tarif Gratis Ongkir XTRA untuk penjual non-Mall juga naik lagi mulai 1 Desember 2026.:blog-cite Bagi banyak toko, total potongan Shopee kini lebih besar dari yang terlihat di satu baris “biaya admin”.",[445,449,451],{"n":450},"2","Halaman ini merangkum setiap biaya yang diterbitkan Shopee Indonesia, dasar perhitungan dan batasnya, siapa yang membayar, lalu menghitung satu pesanan sampai ke angka yang menentukan iklan Anda: ROAS BEP. Semua tarif sudah termasuk PPN.:blog-cite",[453,454,405],"h2",{"id":404},[445,456,457],{},[458,459,460],"em",{},"Biaya penjual Shopee Indonesia, termasuk PPN",[462,463,464,486],"table",{},[465,466,467],"thead",{},[468,469,470,474,477,480,483],"tr",{},[471,472,473],"th",{},"Biaya",[471,475,476],{},"Tarif",[471,478,479],{},"Dasar",[471,481,482],{},"Batas",[471,484,485],{},"Siapa yang bayar",[487,488,489,507,524,541,557,574,590,606],"tbody",{},[468,490,491,495,498,501,504],{},[492,493,494],"td",{},"Biaya Administrasi",[492,496,497],{},"Non-Mall 2,50 \u002F 4,25 \u002F 5,25 \u002F 6,50 \u002F 6,75 \u002F 8,25 \u002F 9,00 \u002F 9,50 \u002F 10,00%; Mall 2,50–11,70%",[492,499,500],{},"Harga asli dikurangi diskon dan voucher penjual, tanpa ongkir",[492,502,503],{},"Tanpa batas",[492,505,506],{},"Semua penjual; tarif per subkategori",[468,508,509,512,515,518,521],{},[492,510,511],{},"Biaya Pembayaran",[492,513,514],{},"Mall 1,80%; non-Mall 0",[492,516,517],{},"Harga setelah diskon penjual",[492,519,520],{},"Rp50.000 per kuantitas",[492,522,523],{},"Khusus Shopee Mall",[468,525,526,529,532,535,538],{},[492,527,528],{},"Biaya Proses Pesanan",[492,530,531],{},"Rp1.250",[492,533,534],{},"Per pesanan selesai",[492,536,537],{},"—",[492,539,540],{},"Semua penjual sejak 1 Agustus 2026",[468,542,543,546,549,551,554],{},[492,544,545],{},"Gratis Ongkir XTRA (opsional)",[492,547,548],{},"1–8% ukuran normal; 2,5–9,5% oversize",[492,550,517],{},[492,552,553],{},"Rp40.000 \u002F Rp60.000 per kuantitas",[492,555,556],{},"Penjual yang ikut, di setiap pesanan selesai",[468,558,559,562,565,568,571],{},[492,560,561],{},"Gratis Ongkir XTRA mulai 1 Des 2026 (non-Mall) \u002F 1 Jan 2027 (Mall)",[492,563,564],{},"1,5–11,0% normal; 3,5–13,0% oversize",[492,566,567],{},"Sama",[492,569,570],{},"Rp60.000 \u002F Rp80.000",[492,572,573],{},"Penjual yang ikut",[468,575,576,579,582,584,587],{},[492,577,578],{},"Promo XTRA (opsional)",[492,580,581],{},"4,5% (XTRA+ 6,5%)",[492,583,517],{},[492,585,586],{},"Rp60.000 (XTRA+ Rp80.000)",[492,588,589],{},"Penjual yang ikut, voucher dipakai atau tidak",[468,591,592,595,598,601,604],{},[492,593,594],{},"Live \u002F Video XTRA",[492,596,597],{},"3% (2% jika juga Promo XTRA)",[492,599,600],{},"Pesanan dari Live atau Video",[492,602,603],{},"Rp20.000",[492,605,573],{},[468,607,608,611,614,616,618],{},[492,609,610],{},"Pre-Order",[492,612,613],{},"3%",[492,615,517],{},[492,617,537],{},[492,619,620],{},"Produk pre-order",[445,622,623],{},[458,624,625],{},"Sumber: Shopee Indonesia Seller Education [1]–[6]. PPh Pasal 22 0,5% yang dipungut marketplace adalah pajak, bukan biaya Shopee, dan pemungutannya sedang ditunda [7].",[445,627,628],{},"Yang paling sering terlewat adalah baris program. Biaya Administrasi tidak berubah walau toko ikut program apa pun; semua biaya program ditambahkan di atasnya, dan Gratis Ongkir XTRA serta Promo XTRA dipotong dari setiap pesanan selesai meski pembelinya tidak memakai voucher.",[453,630,408],{"id":407},[445,632,633],{},"Penjual non-Star menjual atasan wanita (Biaya Administrasi 8,25%). Pembeli membayar Rp135.000 setelah diskon toko, modal Rp70.000. Toko ini ikut Gratis Ongkir XTRA di kategori bertarif 5% dan Promo XTRA.",[635,636,639],"pre",{"language":637,"filename":638},"text","Satu pesanan, Shopee Indonesia (Rp)",[640,641,643],"code",{"class":642},"language-text","Harga yang dibayar pembeli (setelah diskon penjual)   135.000\n− modal (HPP)                                         −70.000\n− Biaya Administrasi, Atasan, Non-Star 8,25%          −11.137,50\n− Biaya Pembayaran (khusus Mall)                      0\n− Biaya Proses Pesanan                                −1.250\nProfit sebelum iklan, tanpa program                   52.612,50\nROAS BEP tanpa program                                2,57\n----------------------------------------------------------------\n− Gratis Ongkir XTRA, kategori 5%                     −6.750\n− Promo XTRA 4,5%                                     −6.075\nTotal biaya Shopee (18,7% dari harga)                 −25.212,50\nProfit sebelum iklan, dengan kedua program            39.787,50\nROAS BEP dengan kedua program                         3,39",[445,645,646,647,652,653,657],{},"Kedua program menaikkan ROAS BEP dari 2,57 ke 3,39, sepertiga lebih tinggi, padahal dasbor iklan tidak menampilkan biaya program sama sekali. Toko Mall dengan pesanan yang sama menambah Biaya Pembayaran Rp2.430. Kenapa target iklan harus jauh di atas BEP dijelaskan di ",[648,649,651],"a",{"href":650},"\u002Fid\u002Fblog\u002Fshopee-ads-optimization","iklan Shopee anti boncos"," dan ",[648,654,656],{"href":655},"\u002Fid\u002Fblog\u002Froas-protection","perlindungan ROAS",".",[659,660],"blog-pullquote",{"text":661},"Gratis Ongkir XTRA dan Promo XTRA bisa lebih besar dari Biaya Administrasi, dan keduanya ditagih di setiap pesanan.",[453,663,411],{"id":410},[445,665,666],{},[458,667,668],{},"Perubahan biaya Shopee Indonesia",[462,670,671,681],{},[465,672,673],{},[468,674,675,678],{},[471,676,677],{},"Berlaku",[471,679,680],{},"Perubahan",[487,682,683,691,699,707,715],{},[468,684,685,688],{},[492,686,687],{},"1 Januari 2026",[492,689,690],{},"Tabel Biaya Administrasi berjenjang per subkategori berlaku",[468,692,693,696],{},[492,694,695],{},"2 Mei 2026",[492,697,698],{},"Tarif Gratis Ongkir XTRA saat ini (1–8% normal, 2,5–9,5% oversize)",[468,700,701,704],{},[492,702,703],{},"31 Juli 2026",[492,705,706],{},"Tabel Biaya Administrasi per kategori diperbarui",[468,708,709,712],{},[492,710,711],{},"1 Agustus 2026",[492,713,714],{},"Biaya Proses Pesanan Rp1.250 untuk semua penjual",[468,716,717,720],{},[492,718,719],{},"1 Desember 2026 (non-Mall) · 1 Januari 2027 (Mall)",[492,721,722],{},"Gratis Ongkir XTRA naik ke 1,5–11,0% (maks. Rp60.000) dan 3,5–13,0% oversize (maks. Rp80.000)",[445,724,725],{},[458,726,727],{},"Sumber: Shopee Indonesia Seller Education [1][2][5].",[453,729,414],{"id":413},[731,732,418],"h3",{"id":417},[445,734,736],{"n":735},"1","Tarifnya ditetapkan per subkategori, dan satu kategori bisa punya beberapa tarif berbeda.:blog-cite",[731,738,421],{"id":420},[445,740,741],{},"Semua biaya persentase dihitung dari harga asli dikurangi diskon dan voucher yang ditanggung penjual, tanpa ongkir. Diskon dari Shopee tidak mengurangi dasar ini.",[731,743,424],{"id":423},[445,745,746],{},"1,80% dengan batas Rp50.000 per kuantitas. Non-Mall tidak membayarnya.",[731,748,427],{"id":426},[445,750,751],{},"Gratis Ongkir XTRA dan Promo XTRA, masing-masing dengan batasnya, di setiap pesanan selesai.",[731,753,430],{"id":429},[445,755,756],{},"Hasilnya margin Anda. 1 dibagi margin adalah ROAS BEP untuk iklan Shopee.",[731,758,433],{"id":432},[445,760,761],{},"Kenaikan tarif Gratis Ongkir XTRA akan menaikkan ROAS BEP setiap produk yang ikut program itu.",[453,763,436],{"id":435},[445,765,766],{},"DataGlass menghitung setiap baris biaya ini per pesanan dari data penyelesaian toko Shopee Indonesia, menggabungkannya dengan modal Anda, dan menampilkan profit serta ROAS BEP per produk. Angka yang sama dipakai untuk mengatur budget iklan Shopee.",[768,769,771],"blog-question",{"question":770},"Berapa biaya admin Shopee 2026?","Biaya Administrasi untuk penjual non-Mall (Non-Star, Star, dan Star+ sama) adalah 2,50% sampai 10,00% tergantung subkategori, dan untuk Shopee Mall 2,50% sampai 11,70%, dihitung dari harga setelah diskon dan voucher penjual, tanpa batas maksimum. Selain itu ada Biaya Proses Pesanan Rp1.250 per pesanan selesai untuk semua penjual sejak 1 Agustus 2026, Biaya Pembayaran 1,80% (maks. Rp50.000) khusus Mall, dan biaya program opsional seperti Gratis Ongkir XTRA (1–8%) dan Promo XTRA (4,5%) yang ditagih di setiap pesanan selesai. Semua tarif sudah termasuk PPN. Untuk atasan Rp135.000 yang ikut kedua program, totalnya Rp25.212,50 atau sekitar 18,7% dari harga.",[453,773,439],{"id":438},[775,776,777,781,784,787],"ul",{},[778,779,780],"li",{},"Contoh pesanan bersifat ilustrasi. Tarif Biaya Administrasi dan Gratis Ongkir XTRA berbeda per subkategori dan ukuran paket.",[778,782,783],{},"Kalkulator menghitung satu unit per pesanan; batas biaya berlaku per kuantitas.",[778,785,786],{},"Live\u002FVideo XTRA, SPayLater XTRA 0%, dan biaya pre-order tidak dimasukkan ke contoh dan kalkulator.",[778,788,789],{},"Perlakuan PPN untuk Gratis Ongkir XTRA dan Live\u002FVideo XTRA tidak dinyatakan di halaman Shopee yang kami baca.",[453,791,442],{"id":441},[445,793,794],{},"Tarif, dasar, dan batas dibaca dari halaman Seller Education Shopee Indonesia pada 20 September 2026 untuk spesifikasi biaya multi-negara DataGlass dan diperiksa ulang untuk halaman ini pada 8 Oktober 2026. Tarif ditulis seperti yang diterbitkan, termasuk PPN.",[796,797,798,799,807,808,809],{"id":404,"depth":401,"text":405},{"id":407,"depth":401,"text":408},{"id":410,"depth":401,"text":411},{"id":413,"depth":401,"text":414,"children":800},[801,802,803,804,805,806],{"id":417,"depth":289,"text":418},{"id":420,"depth":289,"text":421},{"id":423,"depth":289,"text":424},{"id":426,"depth":289,"text":427},{"id":429,"depth":289,"text":430},{"id":432,"depth":289,"text":433},{"id":435,"depth":401,"text":436},{"id":438,"depth":401,"text":439},{"id":441,"depth":401,"text":442},{"id":811,"categories":812,"domain":819,"extension":5,"fallback":820,"home":823,"industry":832,"meta":837,"pricing":838,"stem":850,"__hash__":851},"og_id\u002Fid\u002Fog.yml",[813,814,815,816,817,818],{"slug":302,"label":303},{"slug":305,"label":27},{"slug":307,"label":308},{"slug":310,"label":311},{"slug":316,"label":317},{"slug":319,"label":48},"dataglasslabs.com",{"title":821,"description":822},"DataGlass","Decision Engine untuk penjual Shopee, Lazada, dan TikTok Shop.",{"chart":824,"metrics":825},"Profit bersih, 30 hari terakhir",[826,829],{"label":827,"value":828},"Profit bersih","฿1.24M",{"label":830,"value":831},"Profit ROAS","3.4x",{"axis":833,"point":834},"Biaya iklan",{"label":835,"value":836},"Rupiah berikutnya masih untung","+฿0.42",{},{"plans":839},[840,844,847],{"name":841,"price":842,"period":843},"Free","฿0","\u002Fbulan",{"name":845,"price":846,"period":843},"Standard","฿1,499",{"name":848,"price":849,"period":843},"Pro","฿2,499","id\u002Fog","HLkb0PMG1Z3WbBX2R3HIRyT7J6bV1nyeP9gNte0_MEs",[],1792785043080]