Connect your TikTok Shop to DataGlass and turn live-stream sales, video ads, vouchers, and stock into daily Actions ranked by expected profit.
What data DataGlass uses
DataGlass ingests order economics, ads (video, live, and shop ads), vouchers, platform fees, and stock signals from TikTok Shop. Live-commerce velocity is modelled against profit, not just GMV.
- Order economics — per-SKU revenue, fees, vouchers, shipping subsidies
- Product catalog with TikTok-specific listing metadata
- TikTok Ads (video, live, and Shop ads) — campaign, ad group, and creative-level data
- Voucher and platform-funded discount records
- Live-stream session sales and SKU velocity
- Stock-on-hand and movement signals
What sellers use DataGlass for on TikTok Shop
TikTok Shop's velocity makes spreadsheets obsolete. DataGlass models the format where decisions need to move at video-speed.
Manage TikTok Shop ad spend profitably
Daily budget recommendations per video and live ad based on true profit, not platform-reported GMV.
Calculate true TikTok Shop ROAS
See profit-after-ads on video and live campaigns, with platform fees, COGS, and vouchers deducted.
Catch margin-destroying discounts
TikTok Shop discounts move sales fast — and margin faster. DataGlass flags the ones that are losing money.
Rank SKUs for live and creator promotion
Prioritize SKUs for the next live or creator campaign by contribution margin and stock headroom.
Plan stock around live events
Project stockout risk against scheduled lives so you don't run out mid-stream on a hero SKU.
Prioritize actions before campaign days
Daily Actions ranked by projected profit, so the next TikTok Shop campaign starts decided.
How setup works
- Connect your TikTok Shop. Authorize DataGlass through TikTok Shop's Partner API with OAuth-based access — no manual exports.
- DataGlass imports your marketplace data. Orders, products, video and live ad data, vouchers, and stock are pulled automatically.
- The system runs diagnostics. True-ROAS scoring per ad, margin-flagging per discount, and stockout-risk per SKU against live events.
- You receive daily recommended decisions. Daily Actions ranked by projected profit, with one-click Deploy.
TikTok Shop integration — frequently asked
Does DataGlass support TikTok Shop video and live ads?
Yes. DataGlass pulls video, live, and Shop ads data and models True ROAS including COGS, fees, and vouchers.
Can DataGlass calculate True ROAS for TikTok Shop?
Yes. DataGlass deducts TikTok Shop fees, COGS, vouchers, and fulfillment to surface profit-after-ads — the number that determines whether the campaign was actually profitable.
Can DataGlass help me catch TikTok Shop discounts that destroy margin?
Yes. Every discount is reconciled against per-SKU contribution margin so you see which discounts moved profit, not just GMV.
Do I need technical knowledge?
No. Authorization takes a few clicks and recommendations are written in plain language with the underlying math available when you want it.
How long does setup take?
Most sellers connect in a few minutes. Historic data backfills automatically.
