[{"data":1,"prerenderedAt":1328},["ShallowReactive",2],{"site-chrome-en":3,"site-chrome-th":-1,"research-page-en":306,"research-papers-en":379,"blog-posts-en":441,"blog-categories-en":776,"customers-index-en":789,"customers-stories-en":926,"resources-page-en":1117,"landing-industries-en":1208,"og-copy-en":1285,"og-posts-en-none":1327},{"id":4,"extension":5,"footer":6,"header":123,"indexFacets":221,"meta":262,"notFound":263,"stem":269,"ui":270,"__hash__":305},"chrome_en\u002Fen\u002Fchrome.yml","yml",{"columns":7,"legal":89,"email":90,"quote":91,"askAi":94,"socials":110},[8,29,50,71],{"label":9,"children":10},"Product",[11,14,17,20,23,26],{"label":12,"to":13},"Ads optimization","\u002Fblog\u002Fads-optimization",{"label":15,"to":16},"Unit economics","\u002Fblog\u002Fprofit-margin",{"label":18,"to":19},"Agentic KAM","https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs\u002Fai-and-api\u002Fassistants",{"label":21,"to":22},"One-click deploy","https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs\u002Fgrowth\u002Factions\u002Faction-flow",{"label":24,"to":25},"Integrations","\u002Fintegrations",{"label":27,"to":28},"Pricing","\u002Fpricing",{"label":30,"children":31},"Resources",[32,35,38,41,44,47],{"label":33,"to":34},"Blog","\u002Fblog",{"label":36,"to":37},"Customer stories","\u002Fcustomers",{"label":39,"to":40},"Research","\u002Fresearch",{"label":42,"to":43},"FAQ","\u002Ffaq",{"label":45,"to":46},"Glossary","\u002Fglossary",{"label":48,"to":49},"Docs","https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs",{"label":51,"children":52},"Company",[53,56,59,62,65,68],{"label":54,"to":55},"About","\u002Fcompany",{"label":57,"to":58},"Careers","\u002Fcareers",{"label":60,"to":61},"Contact","\u002Fcontact",{"label":63,"to":64},"Book a demo","\u002Fbook-a-demo",{"label":66,"to":67},"Privacy","\u002Flegal\u002Fprivacy",{"label":69,"to":70},"Terms","\u002Flegal\u002Fterms",{"label":72,"children":73},"DataGlass for",[74,77,80,83,86],{"label":75,"to":76},"Agencies","\u002Ffor\u002Fagencies",{"label":78,"to":79},"Brands","\u002Ffor\u002Fbrands",{"label":81,"to":82},"Planners and optimizers","\u002Ffor\u002Fplanners",{"label":84,"to":85},"Managers and analysts","\u002Ffor\u002Fmanagers",{"label":87,"to":88},"Sellers and shop owners","\u002Ffor\u002Fsellers","© 2026 DataGlass Labs. All rights reserved.","hello@dataglasslabs.com",{"text":92,"caption":93},"Measure what you keep, and then grow what you measure.","The DataGlass team",{"label":95,"prompt":96,"assistants":97},"Ask AI about DataGlass","I want to understand DataGlass, a decision engine for Shopee, Lazada and TikTok Shop sellers that optimizes ads, pricing and promotions for true profit. Use web search to read their website at https:\u002F\u002Fwww.dataglasslabs.com (with an agent-readable summary at https:\u002F\u002Fwww.dataglasslabs.com\u002Fllms.txt), then explain what DataGlass does, who it is for and how it differs from an analytics dashboard.",[98,102,106],{"label":99,"icon":100,"url":101},"ChatGPT","chatgpt","https:\u002F\u002Fchatgpt.com\u002F?prompt={prompt}",{"label":103,"icon":104,"url":105},"Claude","claude","https:\u002F\u002Fclaude.ai\u002Fnew?q={prompt}",{"label":107,"icon":108,"url":109},"Perplexity","perplexity","https:\u002F\u002Fwww.perplexity.ai\u002Fsearch?q={prompt}",[111,115,119],{"label":112,"icon":113,"to":114},"LinkedIn","i-lucide-linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fdataglass-labs",{"label":116,"icon":117,"to":118},"Facebook","i-lucide-facebook","https:\u002F\u002Fwww.facebook.com\u002Fdataglasslabsth",{"label":120,"icon":121,"to":122},"Instagram","i-lucide-instagram","https:\u002F\u002Fwww.instagram.com\u002Fdataglasslabs\u002F",{"links":124,"cta":215,"secondaryCta":218},[125,162,203,205,206,214],{"label":9,"to":126,"menu":127},"\u002F",{"layout":128,"heading":129,"cards":130,"groups":145,"footer":152},"cards","What DataGlass does",[131,136,141],{"label":132,"description":133,"to":134,"ui":135},"True profit ads optimization","Budgets, pacing and Target ROAS tuned for profit.","\u002F#ads-optimization","optimize-budget",{"label":137,"description":138,"to":139,"ui":140},"Unit economics breakdown","What you actually earn from every sale.","\u002F#unit-economics","unit-economics",{"label":18,"description":142,"to":143,"motif":144},"An AI agent that knows your shops.","\u002F#agent",true,[146],{"label":147,"size":148,"links":149},"More","secondary",[150,151],{"label":21,"to":22},{"label":24,"to":25},[153,158],{"lead":154,"label":155,"icon":156,"to":157},"DataGlass v.2.6.","See what's new","i-lucide-box","https:\u002F\u002Flearn.dataglasslabs.com\u002Freleases",{"lead":159,"label":160,"icon":161,"to":37},"Read our","customer stories","i-lucide-book-open",{"label":30,"to":163,"menu":164},"\u002Fresources",{"layout":165,"groups":166},"directory",[167,175,181,193],{"label":72,"size":168,"links":169},"primary",[170,171,172,173,174],{"label":75,"to":76},{"label":78,"to":79},{"label":81,"to":82},{"label":84,"to":85},{"label":87,"to":88},{"label":176,"size":168,"links":177},"Insights",[178,179,180],{"label":33,"to":34},{"label":36,"to":37},{"label":39,"to":40},{"label":182,"size":168,"links":183},"Learn",[184,185,188,191],{"label":48,"to":49},{"label":186,"to":187},"Use cases","https:\u002F\u002Flearn.dataglasslabs.com\u002Fuse-cases",{"label":189,"to":190},"Training","https:\u002F\u002Flearn.dataglasslabs.com\u002Ftraining",{"label":192,"to":157},"Changelog",{"label":194,"size":148,"links":195},"Support",[196,197,198,201],{"label":42,"to":43},{"label":45,"to":46},{"label":199,"to":200},"Brand kit","\u002Fbrand",{"label":202,"to":61},"Contact us",{"label":204,"to":37},"Customers",{"label":27,"to":28},{"label":51,"to":55,"menu":207},{"layout":165,"groups":208},[209],{"label":51,"size":168,"links":210},[211,213],{"label":212,"to":55},"About us",{"label":57,"to":58},{"label":60,"to":61},{"label":216,"to":217},"Start for free","https:\u002F\u002Fapp.dataglasslabs.com\u002Fsign-up",{"label":219,"to":220},"Sign in","https:\u002F\u002Fapp.dataglasslabs.com\u002Fsign-in",{"clear":222,"groups":223},"Clear filters",[224,237],{"key":225,"label":226,"options":227},"platforms","Platform",[228,231,234],{"value":229,"label":230},"shopee","Shopee",{"value":232,"label":233},"lazada","Lazada",{"value":235,"label":236},"tiktok","TikTok Shop",{"key":238,"label":239,"options":240},"format","Format",[241,244,247,250,253,256,259],{"value":242,"label":243},"guide","Guide",{"value":245,"label":246},"article","Article",{"value":248,"label":249},"comparison","Comparison",{"value":251,"label":252},"calculator","Calculator",{"value":254,"label":255},"paper","Paper",{"value":257,"label":258},"survey","Survey",{"value":260,"label":261},"dataset","Dataset",{},{"title":264,"description":265,"cta":266,"errorTitle":268},"Page not found","The page may have moved, or it never existed.",{"label":267,"to":126},"Back to home","Something went wrong","en\u002Fchrome",{"previous":271,"next":272,"pause":273,"play":274,"goTo":275,"expand":276,"close":277,"readMore":278,"learnMore":279,"seeAll":280,"menu":281,"back":282,"share":283,"shareOn":284,"copyLink":285,"copied":286,"onThisPage":287,"minRead":288,"sources":289,"viewMore":290,"searchPosts":291,"allPosts":292,"all":293,"filters":294,"search":295,"searchClose":296,"searchPlaceholder":297,"searchSuggested":298,"searchResults":299,"searchNoResults":300,"searchLoading":301,"relatedTitle":302,"mainNav":303,"footerNav":304},"Previous","Next","Pause","Play","Go to item","Expand","Close","Read more","Learn more","See all","Menu","Back","Share","Share on","Copy link","Link copied","On this page","{n} min read","Sources","View more","Search posts","All posts","All","Filters","Search","Close search","Search DataGlass","Suggested","Results","No results for","Loading","More to discover","Main","Footer","T5hLS9zAQfal86EmeHKY05TIdF5t92x4XGLqLvibnoM",{"id":307,"title":308,"blog":309,"body":310,"customers":309,"description":317,"draft":318,"draftReason":309,"extension":319,"faq":309,"glossary":309,"industry":309,"integrations":309,"meta":320,"navigation":318,"ogImage":309,"path":40,"research":321,"resources":309,"robots":309,"schemaOrg":309,"seo":375,"showcase":318,"sitemap":376,"stem":377,"__hash__":378},"pages_en\u002Fresearch.md","Research behind every DataGlass decision",null,{"type":311,"value":312,"toc":313},"minimark",[],{"title":314,"searchDepth":315,"depth":315,"links":316},"",3,[],"Working papers, surveys and benchmarks on how we model ad response, price elasticity and risk for sellers on Shopee, Lazada and TikTok Shop, with the sample and the limits stated.",false,"md",{},{"hero":322,"statement":329,"categories":330,"shelf":343,"list":346,"cta":351,"index":356},{"primaryCta":323,"secondaryCta":326},{"label":324,"to":325},"View research index","\u002Fresearch\u002Findex",{"label":327,"to":328},"Read the methodology","\u002Fblog\u002Fmethodology","We publish how our models work, from the response curves behind ad budgets to the elasticity behind prices, together with the sample and the limits behind every number.",[331,334,337,340],{"slug":332,"label":333},"models","Models",{"slug":335,"label":336},"benchmarks","Benchmarks",{"slug":338,"label":339},"decision-science","Decision science",{"slug":341,"label":342},"methods","Methods",{"title":344,"description":345,"count":315},"Latest research","Working papers and benchmarks, newest first.",{"title":347,"description":348,"count":349,"cta":350},"More papers and notes","Surveys, explainers and the methodology behind our numbers.",5,{"label":324,"to":325},{"headline":352,"subline":353,"primaryCta":354,"secondaryCta":355},"See the research at work on your own shops","Book a demo to see the models run on your marketplace data.",{"label":63,"to":64},{"label":327,"to":328},{"title":39,"seoTitle":357,"description":358,"emptyLabel":359,"labels":360},"Research index","Every paper, survey and benchmark we have published, newest first.","No research matches yet. Try a shorter search.",{"categories":361,"sort":362,"newest":363,"oldest":364,"az":365,"za":366,"search":367,"loadMore":368,"results":369,"result":370,"clearSearch":371,"view":372,"list":373,"grid":374},"Categories","Sort","Newest first","Oldest first","A to Z","Z to A","Search research","Load more","{n} results for “{q}”","1 result for “{q}”","Clear search","View","List","Grid",{"title":39,"description":317},{"loc":40},"research","lUNPGJAE6lFPseQIC6iwUHBSt9nW8uN8VyVAeQAuMlQ",[380,386,391,397,403,409,414,418,421,425,431,436],{"path":381,"title":382,"description":383,"topic":335,"format":260,"platforms":384,"date":385,"cover":309,"draft":318},"\u002Fblog\u002Fshopee-ads-benchmarks-cpc-cpm","Shopee ad benchmarks 2026: what a click and a thousand impressions actually cost","Across 333.9 million Shopee impressions and 9.11 million clicks on 80+ Thai shops, the price of a click varies 2.01× by hour of day while the rate at which people click varies 1.14×. CPC ranges THB 3.36 to THB 6.75, CPM ranges THB 89.16 to THB 200.15, and every behavioural input is nearly flat. The full table, the methodology, and the two ways a benchmark like this gets misused.",[229],"2026-09-01",{"path":387,"title":388,"description":389,"topic":335,"format":260,"platforms":390,"date":385,"cover":309,"draft":318},"\u002Fresearch\u002Fmarketplace-benchmarks","Thai marketplace benchmarks","Aggregated first-party measurements of Thai marketplace behaviour: what a Shopee ad click costs by hour of day, when buyers actually order by product category, how much ad-attributed conversion arrives delayed, and the platform mechanics that make those numbers read wrongly. Observational, aggregate-only, and published under CC BY 4.0.",[229],{"path":392,"title":393,"description":394,"topic":335,"format":260,"platforms":395,"date":396,"cover":309,"draft":318},"\u002Fresearch\u002Fmarketplace-fees","Thai marketplace fees","Open, machine-readable commission and fee schedules for Shopee, Lazada and TikTok Shop in Thailand. Every rate carries its VAT treatment, effective date and a link to the platform document it was read from.",[229,232,235],"2026-08-25",{"path":398,"title":399,"description":400,"topic":338,"format":245,"platforms":401,"date":402,"cover":309,"draft":318},"\u002Fblog\u002Fwhat-is-ecommerce-optimization","What is e-commerce optimization?","Optimization is not a marketing word — it is an operations-research discipline: use data and math to compute the best decision against an explicit objective. Point it at a Shopee, Lazada, or TikTok Shop store and the objective is true profit, not sales. A primer on why those two numbers stopped moving together, and what optimization actually answers.",[229,232,235],"2026-05-29",{"path":404,"title":405,"description":406,"topic":332,"format":254,"platforms":407,"date":408,"cover":309,"draft":318},"\u002Fblog\u002Fmechanism-aware-hierarchical-causal-elasticity-modeling-platform-ecommerce","Mechanism-Aware Hierarchical Causal Elasticity Modeling for Platform E-Commerce","A methodological working paper proposing MA-HCEM: a hierarchical Bayesian, double-machine-learning, mechanism-aware estimator for SKU-level price elasticity on Shopee, Lazada, and TikTok Shop, with Bundle Deal and voucher mechanisms treated as structured price discrimination.",[229,232,235],"2026-05-07",{"path":410,"title":411,"description":412,"topic":332,"format":254,"platforms":309,"date":413,"cover":309,"draft":318},"\u002Fblog\u002Fbayesian-budget-allocation-for-marketplace-ads","From Gut Feel to Posterior Inference: A Research Article on the DataGlass Decision-Intelligence System for E-Commerce Ad Budget Allocation","A rigorous public communication of the DataGlass decision-intelligence system for daily ad-budget allocation on platform-controlled marketplaces — the pre-algorithmic baseline, the analytical reasons it fails (the reported-vs-true ROAS gap and the rolling-mean bias), the Bayesian + bandits-with-knapsacks methodology, and the empirical 18–24% portfolio-profit lift with reduced reallocation frequency.","2026-05-04",{"path":415,"title":416,"description":417,"topic":338,"format":257,"platforms":309,"date":413,"cover":309,"draft":318},"\u002Fblog\u002Fdecision-intelligence-playbook-for-e-commerce","Decision Intelligence for E-commerce: How Retailers Optimise Pricing, Demand Forecasting, Inventory, Promotions & Personalization","Pricing, forecasting, inventory, promotions, and personalization — a deep technical survey of the techniques large retailers use, the variants that matter, and how to deploy them",{"path":328,"title":419,"description":420,"topic":341,"format":245,"platforms":309,"date":413,"cover":309,"draft":318},"DataGlass Research Methodology","A single canonical reference for the sample frame, time window, attribution rules, and exclusions that calibrate every \"in our data\" claim across the blog and research surfaces.",{"path":422,"title":423,"description":424,"topic":338,"format":257,"platforms":309,"date":413,"cover":309,"draft":318},"\u002Fblog\u002Fprediction-and-risk-optimization-meta-review","Prediction and Risk Optimization Under Uncertainty: A Cross-Domain Meta-Review","Mature decision systems in finance, operations, insurance, energy, healthcare, causal inference, and e-commerce share the same four primitives — a calibrated probabilistic model, a coherent risk-aware objective, an operational constraint set, and a principled exploration mechanism. Eleven worked cases ground the framework, with the DataGlass marketplace ad-budget system as the connecting tissue.",{"path":426,"title":427,"description":428,"topic":341,"format":245,"platforms":429,"date":430,"cover":309,"draft":318},"\u002Fblog\u002Fdata-ingestion-for-shopee-sellers","Data ingestion for Shopee sellers: why zero-setup analytics matters","Most Shopee sellers don't have a strategy problem first. They have a data plumbing problem — orders, ads, COGS, fees, vouchers, inventory, pricing, and returns live in seven different surfaces, and by the time the seller has stitched them together the campaign is over. A research note on the data-source matrix, the canonical-entity model, and the zero-setup architecture that recovers ~10 hours per week.",[229],"2026-02-18",{"path":432,"title":433,"description":434,"topic":332,"format":245,"platforms":309,"date":435,"cover":309,"draft":318},"\u002Fblog\u002Fml-demand-forecasting-for-ecommerce","ML demand forecasting for e-commerce sellers","Machine learning in e-commerce gets discussed in vague terms; for marketplace sellers the operating question is concrete — how many units of this SKU will sell in the next N days, with what confidence, and what decision flows from the answer? A research note on the practical model architecture, the stockout-distortion problem, sensitivity analysis, and the operating decisions forecasts feed.","2026-02-04",{"path":437,"title":438,"description":439,"topic":338,"format":245,"platforms":309,"date":440,"cover":309,"draft":318},"\u002Fblog\u002Fhow-ecommerce-decision-engines-work","E-commerce Decision Engine: How Marketplace Sellers Turn Data Into Profit Recommendations","A dashboard tells you what happened. A decision engine tells you what to do next, ranks the options by projected profit lift, and surfaces the math behind every recommendation. A research note on the five-layer architecture that separates the two, why marketplace commerce now requires the latter, and where the operating model breaks.","2025-12-12",[442,450,456,461,466,471,475,481,486,492,498,504,509,514,519,525,531,536,542,548,554,558,563,568,573,579,584,589,595,600,603,609,615,620,625,629,635,638,641,643,646,651,657,664,670,676,682,688,694,700,706,712,718,724,730,736,739,745,747,752,757,762,764,770],{"title":443,"description":444,"category":445,"date":446,"readMinutes":447,"featured":318,"cover":309,"format":242,"platforms":448,"author":309,"draft":318,"slug":449},"E-commerce ads optimization for Shopee, Lazada, and TikTok Shop, on profit","E-commerce ads optimization on profit: True ROAS, margin-based Target ROAS and nightly budget allocation for Shopee, Lazada and TikTok Shop ads, applied for you.","ads","2026-10-23",4,[229,232,235],"ads-optimization",{"title":451,"description":452,"category":445,"date":446,"readMinutes":453,"featured":318,"cover":309,"format":251,"platforms":454,"author":309,"draft":318,"slug":455},"What ROAS is break-even? Calculate break-even ROAS and your maximum ad spend per order","Break-even ROAS is 1 ÷ your contribution-margin ratio. It does not depend on how much you spend on ads. This calculator derives it from a dated Shopee Thailand fee rate — or one you type in — then tells you the number sellers actually need: the most baht one order can pay for ads before it stops making money.",9,[229],"break-even-roas-calculator",{"title":457,"description":458,"category":459,"date":446,"readMinutes":315,"featured":318,"cover":309,"format":248,"platforms":309,"author":309,"draft":318,"slug":460},"DataGlass vs a marketing agency for marketplace profit","When an agency is the right hire, where the agency model has structural blind spots for marketplace profit, and how DataGlass complements an agency engagement.","company","dataglass-vs-agency",{"title":462,"description":463,"category":459,"date":446,"readMinutes":464,"featured":318,"cover":309,"format":248,"platforms":309,"author":309,"draft":318,"slug":465},"DataGlass vs an ERP for marketplace decision-making","When an ERP is the right tool, where it falls short for marketplace ad\u002Fpricing decisions, and how DataGlass complements (not replaces) the ERP for SEA sellers.",2,"dataglass-vs-erp",{"title":467,"description":468,"category":459,"date":446,"readMinutes":464,"featured":318,"cover":309,"format":248,"platforms":469,"author":309,"draft":318,"slug":470},"DataGlass vs Shopee Seller Center for profit-aware operations","Shopee Seller Center is essential for running a Shopee shop, but it does not show profit-aware metrics or cross-platform views. How DataGlass complements it.",[229],"dataglass-vs-shopee-seller-center",{"title":472,"description":473,"category":459,"date":446,"readMinutes":464,"featured":318,"cover":309,"format":248,"platforms":309,"author":309,"draft":318,"slug":474},"DataGlass vs spreadsheets for marketplace sellers","When spreadsheets are enough, where they break for marketplace sellers, and how DataGlass connects ads, COGS, fees, and inventory into one decision-ready view.","dataglass-vs-spreadsheet",{"title":476,"description":477,"category":478,"date":446,"readMinutes":464,"featured":318,"cover":309,"format":242,"platforms":479,"author":309,"draft":318,"slug":480},"Prevent stockouts and overstock across Shopee, Lazada, and TikTok Shop","Prevent Shopee, Lazada, and TikTok Shop stockouts with demand-aware forecasting, campaign-day planning, and cross-platform inventory unification.","operations",[229,232,235],"inventory-stockout",{"title":482,"description":483,"category":478,"date":446,"readMinutes":464,"featured":318,"cover":309,"format":245,"platforms":484,"author":309,"draft":318,"slug":485},"Lazada integration for marketplace profit optimization","DataGlass integrates with Lazada to model true profit per SKU, detect ad waste, evaluate voucher impact, and forecast stockout risk.",[232],"lazada-integration",{"title":487,"description":488,"category":489,"date":446,"readMinutes":453,"featured":318,"cover":309,"format":251,"platforms":490,"author":309,"draft":318,"slug":491},"Shopee raised its fees on 4 August 2026 — how much more is your shop paying?","The new rate table is everywhere. Your number is not. Enter last month’s GMV by category and this page computes the baht difference between the schedule effective 1 June 2026 and the one effective 4 August 2026 — including the extra hit for shops that were on the discounted-commission programme.","profit",[229],"marketplace-fee-impact-calculator",{"title":493,"description":494,"category":489,"date":446,"readMinutes":495,"featured":318,"cover":309,"format":242,"platforms":496,"author":309,"draft":318,"slug":497},"Optimize e-commerce profit across Shopee, Lazada, and TikTok Shop","How to optimize e-commerce profit across Shopee, Lazada and TikTok Shop: one objective, five decision variables, and the constraint that binds each.",7,[229,232,235],"optimize-ecommerce-profit",{"title":499,"description":500,"category":501,"date":446,"readMinutes":464,"featured":318,"cover":309,"format":242,"platforms":502,"author":309,"draft":318,"slug":503},"Price and promote without destroying margin","Optimize Shopee, Lazada, and TikTok Shop discounts, bundle deals, and campaign-day pricing on true margin. Project promotion impact before publishing.","pricing",[229,232,235],"pricing-promotions",{"title":505,"description":506,"category":489,"date":446,"readMinutes":447,"featured":318,"cover":309,"format":251,"platforms":507,"author":309,"draft":318,"slug":508},"E-commerce profit calculator for Shopee sellers","Calculate true Shopee profit per SKU with a per-order breakdown covering commission fees, ads, COGS, and fulfillment.",[229],"profit-margin",{"title":510,"description":511,"category":478,"date":446,"readMinutes":464,"featured":318,"cover":309,"format":245,"platforms":512,"author":309,"draft":318,"slug":513},"Shopee integration for profit, ads, stock, and promotion decisions","DataGlass connects to Shopee to model true profit per SKU, detect wasted ad spend, and surface daily decisions. Live integration, no manual exports.",[229],"shopee-integration",{"title":515,"description":516,"category":478,"date":446,"readMinutes":464,"featured":318,"cover":309,"format":245,"platforms":517,"author":309,"draft":318,"slug":518},"TikTok Shop integration for ads, inventory, and profit decisions","DataGlass integrates with TikTok Shop for True ROAS on video and live ads, margin-aware discount analysis, and stock prioritization before live events.",[235],"tiktok-shop-integration",{"title":520,"description":521,"category":445,"date":522,"readMinutes":495,"featured":318,"cover":309,"format":242,"platforms":523,"author":309,"draft":318,"slug":524},"Shopee ROAS protection and TikTok ROI protection: when the credit actually protects profit","Shopee ROAS protection credits campaigns back to 80% of target, TikTok to 90%. Why that protects profit only above 1.25× break-even, with a worked example.","2026-10-08",[229,235],"roas-protection",{"title":526,"description":527,"category":445,"date":522,"readMinutes":528,"featured":318,"cover":309,"format":242,"platforms":529,"author":309,"draft":318,"slug":530},"Shopee Ads optimization: set Target ROAS, budget and timing from profit","How to optimize Shopee Ads for profit: break-even ROAS per SKU, which lever binds, and CPC by hour from 9.11M Thai clicks. Worked THB example.",10,[229],"shopee-ads-optimization",{"title":532,"description":533,"category":489,"date":522,"readMinutes":349,"featured":318,"cover":309,"format":242,"platforms":534,"author":309,"draft":318,"slug":535},"Shopee seller fees in the Philippines 2026: every fee, what it is charged on, and your break-even ROAS","Shopee Philippines seller fees 2026: commission, 2.24% transaction fee, 5.6% platform shipping, seller growth support and ₱5 order fee, worked on one order.",[229],"shopee-seller-fees",{"title":537,"description":538,"category":445,"date":522,"readMinutes":539,"featured":318,"cover":309,"format":242,"platforms":540,"author":309,"draft":318,"slug":541},"TikTok Shop ads optimization: set GMV Max ROI from margin and affiliate mix","How to optimize TikTok Shop GMV Max for profit: break-even ROI after TikTok fees, the affiliate commission trap, and the 3% commission rule. Worked THB example.",8,[235],"tiktok-shop-ads-optimization",{"title":543,"description":544,"category":445,"date":385,"readMinutes":545,"featured":318,"cover":309,"format":245,"platforms":546,"author":309,"draft":318,"slug":547},"How Shopee ads bidding works: what your Target ROAS and budget actually do to a bid","How Shopee ads bidding works, derived: GMV Max gives you two boxes — a Target ROAS and a daily budget — and every guide treats them as two levers. They are not. Both collapse into a single threshold on value-to-cost before any bid is placed, only one is binding at a time, and the other is doing nothing at all. Here is the derivation, the three regimes a campaign can be in, and the one-line test that tells you which of your two levers is switched off.",13,[229],"how-shopee-ads-bidding-works",{"title":549,"description":550,"category":445,"date":385,"readMinutes":551,"featured":318,"cover":309,"format":242,"platforms":552,"author":309,"draft":318,"slug":553},"Break-even ROAS is the zero line: the Target ROAS that actually maximizes Shopee profit","Setting your Target ROAS to your break-even ROAS does not protect profit — it targets exactly zero, for every possible volume. The target that maximizes profit is break-even marked up three times: by the demand your ads did not create, by the price your own expansion pays, and by the gap between your average click and your last one. On mid-market parameters those compound to 3.3×, moving the correct target on a 20%-margin product from 5.00 to 16.67.",12,[229],"profit-maximizing-target-roas",{"title":382,"description":383,"category":555,"date":385,"readMinutes":545,"featured":318,"cover":309,"format":260,"platforms":556,"author":309,"draft":318,"slug":557},"data-science",[229],"shopee-ads-benchmarks-cpc-cpm",{"title":559,"description":560,"category":459,"date":396,"readMinutes":561,"featured":318,"cover":309,"format":248,"platforms":309,"author":309,"draft":318,"slug":562},"DataGlass is not an OMS — what the difference is, and when to run both","An OMS makes the order happen. DataGlass decides what to do next. The daily-question boundary, an explicit list of what DataGlass does not do, and the one seam: price.",6,"dataglass-vs-oms",{"title":564,"description":565,"category":445,"date":396,"readMinutes":495,"featured":318,"cover":309,"format":242,"platforms":566,"author":309,"draft":318,"slug":567},"How much should you spend on Shopee Ads? Derive it from margin, not from feel","Break-even ROAS is 1 ÷ contribution margin ratio. Worked THB example: a fashion SKU allows THB 71 per attributed order and roughly THB 994 a day. Budget is an output.",[229],"shopee-ads-budget",{"title":569,"description":570,"category":489,"date":396,"readMinutes":495,"featured":318,"cover":309,"format":242,"platforms":571,"author":309,"draft":318,"slug":572},"Losing money on Shopee — the leaks a fee calculator cannot see","Shopee deducts 7.49–17.12% plus a 3.21% payment fee — the half a calculator sees. Six month-level leaks turn a 28.6% \"profit\" into 1.6%. Sourced THB waterfall.",[229],"shopee-losing-money",{"title":574,"description":575,"category":576,"date":396,"readMinutes":495,"featured":318,"cover":309,"format":248,"platforms":577,"author":309,"draft":318,"slug":578},"Shopee vs TikTok Shop vs Lazada — what survives after fees and the ads it takes to sell","TikTok Shop's 11.77% fashion commission becomes a 23.2% take rate once the Commerce Growth and Transaction Fees stack. The crossover with Shopee sits near THB 3,720.","market",[229,232,235],"where-to-sell-shopee-tiktok-lazada",{"title":580,"description":581,"category":445,"date":582,"readMinutes":453,"featured":318,"cover":309,"format":245,"platforms":309,"author":309,"draft":318,"slug":583},"CTR and Target ROAS under CPM vs CPC: what changes when marketplaces bill for impressions","Under cost-per-click billing, a better creative is worth nothing to your unit economics — it buys the same clicks from fewer impressions, and your cost per click does not move. Under cost-per-impression billing the same improvement cuts the price of every click by g\u002F(1+g). Five lemmas on the transition, and why click-through rate is the input most marketplace sellers are least prepared to have priced.","2026-08-18","ctr-target-roas-cpm-vs-cpc",{"title":585,"description":586,"category":445,"date":587,"readMinutes":528,"featured":318,"cover":309,"format":245,"platforms":309,"author":309,"draft":318,"slug":588},"What is ROAS — and why a high ROAS doesn't always mean more sales or more profit","ROAS (Return on Ad Spend) is sales ÷ ad spend: spend THB 1, get THB 20 of sales back, and your ROAS is 20. But a high ROAS only means a high return per ad baht — not the highest total sales, and not real profit once you subtract COGS, platform fees, payment fees, vouchers, shipping, and returns. Here is what ROAS is, what it hides, and the number sellers should actually watch.","2026-06-01","what-is-roas",{"title":590,"description":591,"category":445,"date":592,"readMinutes":539,"featured":318,"cover":309,"format":242,"platforms":593,"author":309,"draft":318,"slug":594},"What is Target ROAS? How to set it in Shopee GMV Max without burning profit","What is Target ROAS? It is the revenue-to-ad-spend ratio Shopee GMV Max optimises toward — and on the Shopee fee schedule effective 4 August 2026, a THB 1,000 product with THB 600 of COGS is left with 7.7% margin before ads, so a Target ROAS of 5 recovers THB 0.39 of contribution per THB 1.00 of ad spend while the campaign reports that it hit its target. What Target ROAS means, how to set it in GMV Max, and the two formulas — break-even ROAS and target-margin ROAS — that protect your margin.","2026-05-30",[229],"how-to-set-target-roas-gmv-max",{"title":596,"description":597,"category":445,"date":402,"readMinutes":561,"featured":318,"cover":309,"format":245,"platforms":598,"author":309,"draft":318,"slug":599},"Platform ROAS vs true ROAS: why your ads make sales but no profit","A ROAS of 5 feels like a win — until you notice the platform computed it on gross attributed sales, before fees, vouchers, shipping, and COGS, and while still counting orders that were later returned or cancelled. The dashboard number is a revenue ratio wearing a profit costume. A primer on what platform ROAS hides and how true ROAS is calculated across Shopee, Lazada, and TikTok Shop.",[229,232,235],"platform-roas-vs-true-roas",{"title":399,"description":400,"category":555,"date":402,"readMinutes":561,"featured":318,"cover":309,"format":245,"platforms":601,"author":309,"draft":318,"slug":602},[229,232,235],"what-is-ecommerce-optimization",{"title":604,"description":605,"category":489,"date":606,"readMinutes":453,"featured":318,"cover":309,"format":242,"platforms":607,"author":309,"draft":318,"slug":608},"How to cut Shopee seller costs: the supply-side margin audit","The median gap between COGS refreshes on a top-50 Shopee catalogue is 87 days, and over that window supplier and packaging drift alone compresses contribution margin by 1.5–3.0 percentage points. The eight supply-side cost lines that compound against Shopee margin between audits, ranked by recoverable magnitude, with the review cadence that holds each one.","2026-05-08",[229],"how-to-increase-shopee-profit-without-more-sales",{"title":610,"description":611,"category":445,"date":606,"readMinutes":612,"featured":318,"cover":309,"format":242,"platforms":613,"author":309,"draft":318,"slug":614},"How to sell more on Shopee without burning margin","The standard Shopee growth advice — discount harder, scale ad budget, opt into every campaign — works against the operator at scale. A research note on the lever order that actually compounds Shopee revenue, and the metric that tells you whether the lift was earned or bought.",11,[229],"how-to-sell-more-on-shopee",{"title":616,"description":617,"category":489,"date":408,"readMinutes":561,"featured":318,"cover":309,"format":242,"platforms":618,"author":309,"draft":318,"slug":619},"Increase profit on Shopee without selling more","Shopee ROAS hides commission, fees, vouchers and shipping. Optimize Shopee profit with the per-SKU break-even framework that replaces it — 280 Thai accounts.",[229],"increase-shopee-profit",{"title":621,"description":622,"category":576,"date":408,"readMinutes":561,"featured":318,"cover":309,"format":242,"platforms":623,"author":309,"draft":318,"slug":624},"Increase sales on Shopee in 2026","Shopee CPC is climbing — buying demand got pricier while repeat demand stayed flat. The three levers that compound revenue, plus a 90-day operator cadence.",[229],"increase-shopee-sales",{"title":405,"description":406,"category":555,"date":408,"readMinutes":626,"featured":318,"cover":309,"format":254,"platforms":627,"author":309,"draft":318,"slug":628},27,[229,232,235],"mechanism-aware-hierarchical-causal-elasticity-modeling-platform-ecommerce",{"title":630,"description":631,"category":501,"date":408,"readMinutes":632,"featured":318,"cover":309,"format":245,"platforms":633,"author":309,"draft":318,"slug":634},"Price elasticity modeling for marketplace sellers — why Shopee, Lazada, and TikTok Shop pricing decisions need it","A practical guide from DataGlass Labs Research on the most under-used lever in Southeast Asian e-commerce: knowing how customers actually respond to price changes.",14,[229,232,235],"price-elasticity-modeling-shopee-lazada-tiktok-shop",{"title":411,"description":412,"category":555,"date":413,"readMinutes":636,"featured":318,"cover":309,"format":254,"platforms":309,"author":309,"draft":318,"slug":637},20,"bayesian-budget-allocation-for-marketplace-ads",{"title":416,"description":417,"category":555,"date":413,"readMinutes":639,"featured":318,"cover":309,"format":257,"platforms":309,"author":309,"draft":318,"slug":640},42,"decision-intelligence-playbook-for-e-commerce",{"title":419,"description":420,"category":555,"date":413,"readMinutes":315,"featured":318,"cover":309,"format":245,"platforms":309,"author":309,"draft":318,"slug":642},"methodology",{"title":423,"description":424,"category":555,"date":413,"readMinutes":644,"featured":318,"cover":309,"format":257,"platforms":309,"author":309,"draft":318,"slug":645},49,"prediction-and-risk-optimization-meta-review",{"title":647,"description":648,"category":478,"date":413,"readMinutes":632,"featured":318,"cover":309,"format":245,"platforms":649,"author":309,"draft":318,"slug":650},"Shopee optimization in 2026 is a feedback loop, not a checklist","The popular \"10 ways to optimize your Shopee shop\" advice optimises the wrong objective. The lever that actually moves margin is the tightness of the diagnose → decide → operate loop — and most checklists skip the diagnose stage entirely.",[229],"shopee-optimization-in-2026",{"title":652,"description":653,"category":576,"date":413,"readMinutes":654,"featured":144,"cover":309,"format":260,"platforms":655,"author":309,"draft":318,"slug":656},"Shopee Sellers in 2026: Southeast Asia E-commerce Market Research, GMV & Seller Economics","Market growth has resumed; seller economics have become more exacting. Southeast Asia's platform e-commerce reached US$157.6B in 2025 (up 22.8% YoY), top-three platforms now control about 98.8% of platform GMV, and content commerce accounts for ~32% of platform GMV. The 2026 question for sellers is no longer \"how big is the market?\" — it is \"who controls the decision loop?\"",22,[229],"southeast-asia-seller-market-research-2026",{"title":658,"description":659,"category":478,"date":660,"readMinutes":661,"featured":318,"cover":309,"format":242,"platforms":662,"author":309,"draft":318,"slug":663},"Shopee fee structure and commission calculation in 2026: the six layers, the four-term formula","Most 'Shopee fees' explainers stop at commission and transaction fee. The four layers underneath — voucher co-funding, Free Shipping Program subsidy, Mall premium, payment-channel pass-through — are where the gap between dashboard revenue and bank deposit actually lives. With a sourced layer-by-layer breakdown, the four-term commission-per-order formula, two worked THB examples, a sensitivity table, and the reconciliation procedure.","2026-05-03",18,[229],"shopee-fee-structure-2026",{"title":665,"description":666,"category":445,"date":667,"readMinutes":612,"featured":318,"cover":309,"format":242,"platforms":668,"author":309,"draft":318,"slug":669},"Cross-platform ad budget allocation for SEA marketplace sellers","Most multi-platform sellers split ad budget across Shopee, Lazada, and TikTok Shop by historical revenue share. The math says that's wrong. Optimal allocation equalises marginal ROAS, not historical share — and the gap between the two on a typical account is 4–7 percentage points of net contribution margin per quarter.","2026-04-29",[229,232,235],"cross-platform-ad-budget-allocation",{"title":671,"description":672,"category":445,"date":673,"readMinutes":495,"featured":318,"cover":309,"format":242,"platforms":674,"author":309,"draft":318,"slug":675},"Why scaling Shopee ad budget grows revenue and shrinks profit","A Shopee account moving its monthly ad budget from THB 40,000 to THB 100,000 commonly grows revenue 60% and loses a third of its net profit — and not one decision in that sequence looks wrong on the dashboard. The arithmetic of the scaling trap, why platform-reported ROAS is blind to it by construction, and the per-SKU break-even bar that stops it.","2026-04-22",[229],"how-to-increase-profit-on-shopee",{"title":677,"description":678,"category":489,"date":679,"readMinutes":545,"featured":318,"cover":309,"format":242,"platforms":680,"author":309,"draft":318,"slug":681},"How to increase profit on Lazada in 2026","The LazMall badge lifts conversion. It also raises commission, mandates free-shipping subsidies, and pulls the price ceiling down through the platform's own competitive-parity rules. Whether the badge pays is a per-SKU question. A research note on the LazMall economics, why Sponsored Discovery leaks more margin than Sponsored Search, and the audit that recovers 4–6 percentage points of margin in 30 days.","2026-04-15",[232],"how-to-increase-profit-on-lazada",{"title":683,"description":684,"category":445,"date":685,"readMinutes":545,"featured":318,"cover":309,"format":242,"platforms":686,"author":309,"draft":318,"slug":687},"How to reduce Shopee ad waste without killing sales","On a typical Shopee account, 20–30% of ad spend runs at a structural loss the platform dashboard ranks as winning campaigns. Pausing \"underperformers\" misses the leak. A research note on the two structural defaults that cause hidden ad waste — and the audit that surfaces it without losing revenue.","2026-04-08",[229],"how-to-reduce-shopee-ad-waste",{"title":689,"description":690,"category":489,"date":691,"readMinutes":612,"featured":318,"cover":309,"format":242,"platforms":692,"author":309,"draft":318,"slug":693},"How to calculate Shopee seller margin","The math, the inputs, and the program-specific traps. Why Shopee's in-dashboard income view almost always overstates margin — and how to reconstruct true contribution margin per SKU using the order-line data Shopee already exposes via Open Platform.","2026-04-05",[229],"how-to-calculate-shopee-seller-margin",{"title":695,"description":696,"category":489,"date":697,"readMinutes":612,"featured":318,"cover":309,"format":242,"platforms":698,"author":309,"draft":318,"slug":699},"How to calculate Lazada seller margin","The math, the inputs, and the program-specific traps. Why Lazada's in-platform P&L summary almost always overstates margin — and how to reconstruct true contribution margin per SKU using the order-line data Lazada exposes via the Open Platform.","2026-04-01",[232],"how-to-calculate-lazada-seller-margin",{"title":701,"description":702,"category":445,"date":703,"readMinutes":632,"featured":318,"cover":309,"format":242,"platforms":704,"author":309,"draft":318,"slug":705},"How to calculate true Shopee ROAS for profit","A methodology note. Shopee's in-platform ROAS is gross-revenue based and structurally biased toward overspend at scale. True ROAS is the same formula with one input substituted — and that substitution flips winners into losses on roughly half the typical Shopee catalog. With charts, three SKU profiles, sensitivity analysis, and the operating procedure that applies the substitution at production cadence.","2026-03-25",[229],"how-to-calculate-true-shopee-roas",{"title":707,"description":708,"category":445,"date":709,"readMinutes":612,"featured":318,"cover":309,"format":242,"platforms":710,"author":309,"draft":318,"slug":711},"How to reduce Lazada ad waste","Lazada runs two structurally different ad products — Sponsored Search and Sponsored Discovery — with break-even economics that diverge by ~1.4–1.8× in true-ROAS terms. A single account-wide ROAS target misjudges both. A research note on the audit that surfaces the structural waste, the pruning order that recovers margin without losing revenue, and the per-placement framework that survives Pay Day and 11.11.","2026-03-18",[232],"how-to-reduce-lazada-ad-waste",{"title":713,"description":714,"category":489,"date":715,"readMinutes":545,"featured":318,"cover":309,"format":242,"platforms":716,"author":309,"draft":318,"slug":717},"How to find low-margin SKUs on Shopee","On a typical Shopee account, the top-10 SKUs by revenue and the top-10 by contribution profit overlap by roughly 50%. Half of every shop's bestsellers are not the most profitable products. A research note on the audit that surfaces the gap, the patterns hiding inside it, and the per-SKU operating decisions that recover margin.","2026-03-12",[229],"how-to-find-low-margin-skus-on-shopee",{"title":719,"description":720,"category":501,"date":721,"readMinutes":632,"featured":318,"cover":309,"format":242,"platforms":722,"author":309,"draft":318,"slug":723},"How to plan Lazada campaigns around profit","Pay Day, Mega Sale, 11.11, and the long tail of category windows make participation feel mandatory. The platform documents the eligibility tiers; the seller absorbs them. A research note on what each campaign actually costs, when participation pays, and the margin-first rubric that survives all three.","2026-03-04",[232],"how-to-plan-lazada-campaigns-around-profit",{"title":725,"description":726,"category":489,"date":727,"readMinutes":551,"featured":318,"cover":309,"format":242,"platforms":728,"author":309,"draft":318,"slug":729},"How to increase profit on TikTok Shop in 2026","TikTok Shop is the only SEA marketplace with a stacked second commission — affiliate commission (10–25% via the Open Affiliate Plan) layered on top of platform commission. A 6.0 platform ROAS routinely becomes ~1.4 true ROAS once the full four-line cost stack is subtracted. A research note on the affiliate-stack arithmetic, live-stream pricing discipline, and the per-SKU framework that recovers margin without retreating from the platform.","2026-02-26",[235],"how-to-increase-profit-on-tiktok-shop",{"title":731,"description":732,"category":576,"date":733,"readMinutes":734,"featured":318,"cover":309,"format":245,"platforms":309,"author":309,"draft":318,"slug":735},"The SEA marketplace in 2026: a fragmented arena with one survival rule","Eighteen distinct platform-market cells, six countries, three platforms, and roughly a million sellers competing on a saturated product surface. The aggregate is growing; the per-cell margin distribution is compressing. A research note on the structural shifts and the operating rule that survives them.","2026-02-22",16,"sea-marketplace-2026",{"title":427,"description":428,"category":555,"date":430,"readMinutes":612,"featured":318,"cover":309,"format":245,"platforms":737,"author":309,"draft":318,"slug":738},[229],"data-ingestion-for-shopee-sellers",{"title":740,"description":741,"category":576,"date":742,"readMinutes":495,"featured":318,"cover":309,"format":245,"platforms":743,"author":309,"draft":318,"slug":744},"The race to zero margin — and how Shopee, Lazada, and TikTok Shop got there","Read the platform documentation end-to-end and the conclusion is uncomfortable: the discounts buyers see, the free shipping that drives conversion, and the affiliate spend that drives reach are all paid by the seller. The race-to-zero is the equilibrium output of that design.","2026-02-08",[229,232,235],"race-to-zero-margin",{"title":433,"description":434,"category":555,"date":435,"readMinutes":632,"featured":318,"cover":309,"format":245,"platforms":309,"author":309,"draft":318,"slug":746},"ml-demand-forecasting-for-ecommerce",{"title":748,"description":749,"category":576,"date":750,"readMinutes":561,"featured":318,"cover":309,"format":245,"platforms":309,"author":309,"draft":318,"slug":751},"Complexity is the new tax on small sellers","A multi-shop seller in 2026 logs into seven platforms, reconciles four fee schedules, exports six CSVs, and re-enters COGS by hand. Big brands absorb the cost with a data team. Small sellers absorb it with their evenings — and it's the single biggest reason multi-shop operators stall before they reach scale.","2026-01-25","complexity-is-the-tax",{"title":753,"description":754,"category":478,"date":755,"readMinutes":551,"featured":318,"cover":309,"format":245,"platforms":309,"author":309,"draft":318,"slug":756},"Stockout math for e-commerce sellers","A stockout is not one cost; it is five compounding costs. Lost contribution profit on the missed unit, plus wasted ad spend during the stockout window, plus algorithmic ranking demotion, plus repeat-buyer trust erosion, plus distorted forecasting that increases the likelihood of the next stockout. A research note on the multi-line stockout cost function, the per-SKU reorder-point math that accounts for it, and the campaign-aware adjustment that survives Pay Day and 11.11.","2026-01-18","inventory-stockout-math-ecommerce",{"title":758,"description":759,"category":501,"date":760,"readMinutes":612,"featured":318,"cover":309,"format":245,"platforms":309,"author":309,"draft":318,"slug":761},"Dynamic pricing for marketplace sellers","Discounting is easy. Profitable pricing is hard. A 30% volume lift on a 10% price cut routinely lowers total contribution profit — the math says volume must lift by ~33% just to break even, and most SKUs underperform that bar. A research note on the price-elasticity arithmetic, the inventory × demand four-quadrant framework, and the per-SKU pricing decision that survives campaign-window pressure.","2026-01-04","dynamic-pricing-ecommerce-marketplaces",{"title":438,"description":439,"category":555,"date":440,"readMinutes":551,"featured":318,"cover":309,"format":245,"platforms":309,"author":309,"draft":318,"slug":763},"how-ecommerce-decision-engines-work",{"title":765,"description":766,"category":478,"date":767,"readMinutes":539,"featured":318,"cover":309,"format":245,"platforms":768,"author":309,"draft":318,"slug":769},"Multi-shop analytics for Shopee, Lazada, and TikTok Shop sellers","Modern marketplace sellers rarely operate on one channel. They have multiple dashboards but not one operating view. They know sales by channel — but not profit by channel.","2025-11-26",[229,232,235],"multi-shop-analytics-lazada-shopee-tiktok",{"title":771,"description":772,"category":576,"date":773,"readMinutes":774,"featured":318,"cover":309,"format":245,"platforms":309,"author":309,"draft":318,"slug":775},"The new competitive world of commerce","A research note on what changed in marketplace commerce between 2022 and 2026. Platforms became active algorithmic counterparties; sellers who treat them as passive listing markets are competing against optimization systems they cannot see. The fix is to run your own optimization layer on top.","2025-11-12",15,"new-competitive-world-of-commerce",[777,779,780,782,784,786,788],{"slug":489,"label":778},"Profit",{"slug":501,"label":27},{"slug":445,"label":781},"Ads",{"slug":478,"label":783},"Operations",{"slug":576,"label":785},"Market",{"slug":555,"label":787},"Data Science",{"slug":459,"label":51},{"id":790,"title":36,"blog":309,"body":791,"customers":795,"description":863,"draft":318,"draftReason":309,"extension":319,"faq":309,"glossary":309,"industry":309,"integrations":309,"meta":921,"navigation":309,"ogImage":309,"path":37,"research":309,"resources":309,"robots":309,"schemaOrg":309,"seo":922,"showcase":318,"sitemap":923,"stem":924,"__hash__":925},"pages_en\u002Fcustomers.md",{"type":311,"value":792,"toc":793},[],{"title":314,"searchDepth":315,"depth":315,"links":794},[],{"facets":796,"products":847,"listing":860,"hero":861,"filters":867,"outcomes":873,"table":885,"cta":894,"comingSoon":900,"story":910},[797,828,834],{"key":798,"multiple":144,"label":799,"options":800},"industry","Industry",[801,804,807,810,813,816,819,822,825],{"value":802,"label":803},"fashion","Fashion",{"value":805,"label":806},"beauty","Beauty",{"value":808,"label":809},"footwear","Footwear",{"value":811,"label":812},"sports","Sports and outdoor",{"value":814,"label":815},"home","Home and living",{"value":817,"label":818},"health","Health and wellness",{"value":820,"label":821},"food","Food and grocery",{"value":823,"label":824},"office","Office supplies",{"value":826,"label":827},"electronics","Phones and electronics",{"key":829,"multiple":144,"label":226,"options":830},"platform",[831,832,833],{"value":229,"label":230},{"value":232,"label":233},{"value":235,"label":236},{"key":835,"label":836,"options":837},"size","Size",[838,841,844],{"value":839,"label":840},"growing","Growing shop",{"value":842,"label":843},"brand","Established brand",{"value":845,"label":846},"enterprise","Enterprise",[848,850,852,854,857],{"key":489,"label":849},"Profit tracking",{"key":445,"label":851},"Ads Auto Bid",{"key":501,"label":853},"Price Edit",{"key":855,"label":856},"stock","Stock planning",{"key":858,"label":859},"agent","AI agent",[],{"title":862,"description":863,"tickerLabel":864,"videoLabel":865,"storyLink":866},"Sellers who run on profit.","Brands and agencies on Shopee, Lazada and TikTok Shop use DataGlass to see what every order really earns, and to act on it daily.","DataGlass customers","Watch the story","Read the story",{"title":36,"applyLabel":868,"resetLabel":869,"clearLabel":870,"emptyTitle":871,"emptyDescription":872},"Apply","Reset","Clear","No stories match yet","Try fewer filters. New stories arrive every month.",{"title":874,"link":875,"stats":876},"Why DataGlass",{"label":279,"to":126},[877,881],{"metric":878,"value":879,"label":880},"Advertising profit","฿1.2M+","estimated additional advertising profit across DataGlass shops",{"metric":882,"value":883,"label":884},"Contribution profit","+25%","estimated lift in advertising contribution profit for eligible shops",{"title":886,"description":887,"label":888,"storyLabel":889,"visitLabel":890,"invite":891},"Profit, measured for every customer.","From growing shops to enterprise brands and the agencies behind them.","Customers and their results","Read story","Visit site",{"label":892,"cta":893,"to":64},"Your company","Make the switch",{"headline":895,"description":896,"primaryCta":897,"secondaryCta":898},"See your profit per order.","Connect your shops and get a working profit view in one call.",{"label":63,"to":64},{"label":899,"to":28},"See pricing",{"cardLabel":901,"title":902,"description":903,"cta":904,"profile":905,"hqLabel":908,"moreTitle":909},"View customer","Full story coming soon","We are still putting this story together. Until it is ready, book a demo and see DataGlass on your own shops.",{"label":63,"to":64},{"title":906,"description":907},"See DataGlass on your own shops","Book a demo and we will walk you through profit per order and per campaign, on your own data.","Headquarters","More customers",{"productsLabel":911,"websiteLabel":912,"heroCta":913,"keepReadingTitle":914,"cta":915,"home":920},"Products used","Website",{"label":63,"to":64},"Keep reading",{"headline":916,"description":917,"primaryCta":918,"secondaryCta":919},"Find the profit in your own shops.","Book a 30 minute demo and see profit per order and per campaign, on your own data.",{"label":63,"to":64},{"label":899,"to":28},"Home",{},{"title":36,"description":863},{"loc":37},"customers","ysFRf02iQWwqJzMZUzEZCf3_V-SyAMV7ZCHaTfgcld0",[927,939,950,960,970,984,995,1009,1018,1029,1040,1050,1059,1070,1085,1097,1106],{"path":928,"title":929,"summary":309,"publishedAt":930,"featured":318,"order":447,"customer":931,"platforms":937,"products":938,"quote":309,"cover":309,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":318,"draft":318},"\u002Fcustomers\u002Fari","Ari customer story","2026-08-07",{"name":932,"logoSrc":933,"industry":811,"size":842,"hq":934,"about":935,"website":936},"Ari","\u002Flogos\u002Fcustomers\u002Fari.svg","Bangkok, Thailand","Sportswear brand with a fast-moving seasonal catalogue.","https:\u002F\u002Fwww.arionline.com",[229,232],[489,445],{"path":940,"title":941,"summary":309,"publishedAt":942,"featured":318,"order":943,"customer":944,"platforms":948,"products":949,"quote":309,"cover":309,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":144,"draft":318},"\u002Fcustomers\u002Fbaggage-luggage","Baggage Luggage","2026-10-27",100,{"name":941,"logoSrc":945,"industry":814,"size":839,"hq":934,"about":946,"website":947},"\u002Flogos\u002Fcustomers\u002Fbaggage-luggage.svg","Travel bags and luggage sold on Shopee and Lazada.","https:\u002F\u002Fwww.baggage-luggage.com",[229,232],[],{"path":951,"title":952,"summary":309,"publishedAt":942,"featured":318,"order":953,"customer":954,"platforms":958,"products":959,"quote":309,"cover":309,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":144,"draft":318},"\u002Fcustomers\u002Fchampion","Champion",102,{"name":952,"logoSrc":955,"industry":811,"size":845,"hq":934,"about":956,"website":957},"\u002Flogos\u002Fcustomers\u002Fchampion.svg","Sportswear label running campaigns on every double day.","https:\u002F\u002Fwww.rev.co.th\u002Fcollections\u002Fchampion",[],[],{"path":961,"title":962,"summary":309,"publishedAt":942,"featured":318,"order":963,"customer":964,"platforms":968,"products":969,"quote":309,"cover":309,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":144,"draft":318},"\u002Fcustomers\u002Fdr-jill","Dr. Jill",101,{"name":962,"logoSrc":965,"industry":805,"size":842,"hq":934,"about":966,"website":967},"\u002Flogos\u002Fcustomers\u002Fdr-j.svg","Skincare brand with official shops on three marketplaces.","https:\u002F\u002Fdrjill.co.th",[229,232,235],[],{"path":971,"title":972,"summary":309,"publishedAt":973,"featured":318,"order":315,"customer":974,"platforms":979,"products":980,"quote":309,"cover":981,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":318,"draft":318},"\u002Fcustomers\u002Fgq","GQ customer story","2026-08-21",{"name":975,"logoSrc":976,"industry":802,"size":845,"hq":934,"about":977,"website":978},"GQ","\u002Flogos\u002Fcustomers\u002Fgq.svg","Menswear label with official shops on Shopee, Lazada and TikTok Shop.","https:\u002F\u002Fgqsize.com",[229,232,235],[489,445,855],{"src":982,"alt":983},"\u002Fimages\u002Fcustomers\u002Fgq.webp","Model in a white shirt and denim mid-leap against a blue sky with glass bubbles",{"path":985,"title":986,"summary":309,"publishedAt":987,"featured":318,"order":561,"customer":988,"platforms":993,"products":994,"quote":309,"cover":309,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":318,"draft":318},"\u002Fcustomers\u002Fheavy-shoes","Heavy Shoes customer story","2026-06-26",{"name":989,"logoSrc":990,"industry":808,"size":839,"hq":934,"about":991,"website":992},"Heavy Shoes","\u002Flogos\u002Fcustomers\u002Fheavy.svg","Work and safety footwear for trade buyers and shops.","https:\u002F\u002Fwww.heavyshoes.com\u002Fth",[229],[489,501],{"path":996,"title":997,"summary":309,"publishedAt":998,"featured":318,"order":464,"customer":999,"platforms":1004,"products":1005,"quote":309,"cover":1006,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":318,"draft":318},"\u002Fcustomers\u002Fhoka","HOKA customer story","2026-09-04",{"name":1000,"logoSrc":1001,"industry":808,"size":845,"hq":934,"about":1002,"website":1003},"HOKA","\u002Flogos\u002Fcustomers\u002Fhoka.svg","Performance running footwear sold through official stores on both marketplaces.","https:\u002F\u002Fhoka.rev.co.th",[229,232],[489,445,501],{"src":1007,"alt":1008},"\u002Fimages\u002Fcustomers\u002Fhoka.webp","White running shoe on a rock above the sea under a blue sky",{"path":1010,"title":1011,"summary":309,"publishedAt":942,"featured":318,"order":1012,"customer":1013,"platforms":1016,"products":1017,"quote":309,"cover":309,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":144,"draft":318},"\u002Fcustomers\u002Fleeco","Leeco",105,{"name":1011,"logoSrc":1014,"industry":823,"size":839,"hq":934,"about":1015},"\u002Flogos\u002Fcustomers\u002Fleeco.svg","Stationery and office supplies for small businesses.",[],[],{"path":1019,"title":1020,"summary":309,"publishedAt":1021,"featured":318,"order":528,"customer":1022,"platforms":1027,"products":1028,"quote":309,"cover":309,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":318,"draft":318},"\u002Fcustomers\u002Fmaxxlife","MaxxLife customer story","2026-05-01",{"name":1023,"logoSrc":1024,"industry":817,"size":842,"hq":934,"about":1025,"website":1026},"MaxxLife","\u002Flogos\u002Fcustomers\u002Fmaxxlife.svg","Vitamins and supplements sold across all three marketplaces.","https:\u002F\u002Fmaxxlifethailand.com",[229,232,235],[489,445,855],{"path":1030,"title":1031,"summary":309,"publishedAt":1032,"featured":318,"order":612,"customer":1033,"platforms":1038,"products":1039,"quote":309,"cover":309,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":318,"draft":318},"\u002Fcustomers\u002Fmoonfarms","Moonfarms customer story","2026-04-17",{"name":1034,"logoSrc":1035,"industry":820,"size":839,"hq":934,"about":1036,"website":1037},"Moonfarms","\u002Flogos\u002Fcustomers\u002Fmoonfarm.svg","Farm-to-door produce and pantry goods.","https:\u002F\u002Fmoonfarms.com",[229,235],[489,855],{"path":1041,"title":1042,"summary":309,"publishedAt":1043,"featured":318,"order":453,"customer":1044,"platforms":1048,"products":1049,"quote":309,"cover":309,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":318,"draft":318},"\u002Fcustomers\u002Fmuna","Muna customer story","2026-05-15",{"name":1045,"logoSrc":1046,"industry":802,"size":839,"hq":934,"about":1047},"Muna","\u002Flogos\u002Fcustomers\u002Fmunasoul.svg","Modest fashion label built on TikTok Shop.",[235],[489,445],{"path":1051,"title":1052,"summary":309,"publishedAt":942,"featured":318,"order":1053,"customer":1054,"platforms":1057,"products":1058,"quote":309,"cover":309,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":144,"draft":318},"\u002Fcustomers\u002Frester","Rester",104,{"name":1052,"logoSrc":1055,"industry":814,"size":842,"hq":934,"about":1056},"\u002Flogos\u002Fcustomers\u002Frester.svg","Bedding and pillows with a long-tail catalogue.",[],[],{"path":1060,"title":1061,"summary":309,"publishedAt":1062,"featured":318,"order":349,"customer":1063,"platforms":1068,"products":1069,"quote":309,"cover":309,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":318,"draft":318},"\u002Fcustomers\u002Frev-runnr","Rev Runnr customer story","2026-07-10",{"name":1064,"logoSrc":1065,"industry":811,"size":839,"hq":934,"about":1066,"website":1067},"Rev Runnr","\u002Flogos\u002Fcustomers\u002Frev-runner.svg","Running accessories sold mostly through live and short video.","https:\u002F\u002Fwww.rev.co.th",[235,229],[489,445],{"path":1071,"title":1072,"summary":309,"publishedAt":1073,"featured":318,"order":1074,"customer":1075,"platforms":1080,"products":1081,"quote":309,"cover":1082,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":318,"draft":318},"\u002Fcustomers\u002Frojukiss","Rojukiss customer story","2026-10-02",0,{"name":1076,"logoSrc":1077,"industry":805,"size":842,"hq":934,"about":1078,"website":1079},"Rojukiss","\u002Flogos\u002Fcustomers\u002Frojukiss.svg","Thai skincare brand selling masks and serums across every major marketplace.","https:\u002F\u002Fwww.rojukiss.com",[229,232,235],[489,445,501,858],{"src":1083,"alt":1084},"\u002Fimages\u002Fcustomers\u002Frojukiss.webp","Amber serum dropper bottle on a stone in warm sunlight among yellow flowers",{"path":1086,"title":1087,"summary":309,"publishedAt":1088,"featured":318,"order":1089,"customer":1090,"platforms":1095,"products":1096,"quote":309,"cover":309,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":318,"draft":318},"\u002Fcustomers\u002Fseagull","Seagull customer story","2026-09-18",1,{"name":1091,"logoSrc":1092,"industry":814,"size":842,"hq":934,"about":1093,"website":1094},"Seagull","\u002Flogos\u002Fcustomers\u002Fseagull.svg","Kitchenware maker with a catalogue of more than 1,200 listings.","https:\u002F\u002Fwww.seagull-brand.com",[229,232],[489,501,855],{"path":1098,"title":1099,"summary":309,"publishedAt":942,"featured":318,"order":1100,"customer":1101,"platforms":1104,"products":1105,"quote":309,"cover":309,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":144,"draft":318},"\u002Fcustomers\u002Ftacticfit","TacticFit",103,{"name":1099,"logoSrc":1102,"industry":811,"size":839,"hq":934,"about":1103},"\u002Flogos\u002Fcustomers\u002Ftactifit.svg","Home fitness gear, mostly sold through TikTok Shop video.",[235],[],{"path":1107,"title":1108,"summary":309,"publishedAt":1109,"featured":318,"order":495,"customer":1110,"platforms":1115,"products":1116,"quote":309,"cover":309,"video":309,"figures":309,"outcome":309,"card":309,"results":309,"related":309,"comingSoon":144,"profileOnly":318,"draft":318},"\u002Fcustomers\u002Fthaiofficepro","Thaiofficepro customer story","2026-06-12",{"name":1111,"logoSrc":1112,"industry":823,"size":839,"hq":934,"about":1113,"website":1114},"Thaiofficepro","\u002Flogos\u002Fcustomers\u002Fthai-office-pro.svg","Office supplies seller with thousands of fast-moving SKUs.","https:\u002F\u002Fwww.thaiofficepro.com",[229,232],[489,855],{"id":1118,"title":30,"blog":309,"body":1119,"customers":309,"description":1123,"draft":318,"draftReason":309,"extension":319,"faq":309,"glossary":309,"industry":309,"integrations":309,"meta":1124,"navigation":318,"ogImage":309,"path":163,"research":309,"resources":1125,"robots":309,"schemaOrg":309,"seo":1204,"showcase":318,"sitemap":1205,"stem":1206,"__hash__":1207},"pages_en\u002Fresources.md",{"type":311,"value":1120,"toc":1121},[],{"title":314,"searchDepth":315,"depth":315,"links":1122},[],"Articles, research, customer stories, industry guides, use cases and docs for selling profitably on Shopee, Lazada and TikTok Shop.",{},{"blog":1126,"research":1129,"customers":1133,"industries":1137,"useCases":1139,"docs":1174,"cta":1199},{"title":33,"description":1127,"seeAll":1128},"Notes on profit, pricing and ads, with the numbers behind them.",{"label":292,"to":34},{"title":39,"description":1130,"seeAll":1131},"Working papers and benchmarks behind every DataGlass decision.",{"label":1132,"to":40},"All research",{"title":36,"description":1134,"seeAll":1135},"How sellers and agencies run their shops on true profit.",{"label":1136,"to":37},"All stories",{"title":1138},"DataGlass for your team",{"title":186,"description":1140,"seeAll":1141,"items":1143},"Step-by-step workflows you can run in DataGlass today.",{"label":1142,"to":187},"All use cases",[1144,1149,1154,1159,1164,1169],{"title":1145,"description":1146,"icon":1147,"to":1148},"Find products that lose money","Spot the listings that sell below cost and see which variant is dragging the average down.","i-lucide-trending-down","https:\u002F\u002Flearn.dataglasslabs.com\u002Fuse-cases\u002Ffind-loss-making-products",{"title":1150,"description":1151,"icon":1152,"to":1153},"Budget ads on True ROAS","Judge each campaign by the profit it brings, not the ROAS the marketplace reports.","i-lucide-target","https:\u002F\u002Flearn.dataglasslabs.com\u002Fuse-cases\u002Fbudget-ads-on-true-roas",{"title":1155,"description":1156,"icon":1157,"to":1158},"Protect your margin with Price Edit","Draft price changes for many products in one sheet, check the margin each new price earns, then deploy.","i-lucide-table-properties","https:\u002F\u002Flearn.dataglasslabs.com\u002Fuse-cases\u002Fprotect-margin-with-price-edit",{"title":1160,"description":1161,"icon":1162,"to":1163},"Get a weekly profit brief from ChatGPT or Claude","Connect DataGlass once, then ask your assistant for a 30-day shop health check in plain language.","i-lucide-message-square-text","https:\u002F\u002Flearn.dataglasslabs.com\u002Fuse-cases\u002Fweekly-profit-brief-with-ai",{"title":1165,"description":1166,"icon":1167,"to":1168},"Plan a restock before you run out","Rank products by days of cover, log inbound purchase orders and act on Stock Up warnings.","i-lucide-package-search","https:\u002F\u002Flearn.dataglasslabs.com\u002Fuse-cases\u002Fplan-restock-before-stockouts",{"title":1170,"description":1171,"icon":1172,"to":1173},"Check whether ads are cannibalizing orders","See whether extra ad spend grows your order book or only relabels orders you would have won anyway.","i-lucide-git-compare-arrows","https:\u002F\u002Flearn.dataglasslabs.com\u002Fuse-cases\u002Fcatch-ad-cannibalization",{"title":1175,"description":1176,"seeAll":1177,"items":1179},"Docs and support","Set up DataGlass, learn each feature and find answers fast.",{"label":1178,"to":49},"Open the docs",[1180,1182,1187,1190,1193,1196],{"title":48,"description":1181,"icon":161,"to":49},"How every DataGlass feature works, from connecting a shop to deploying an action.",{"title":1183,"description":1184,"icon":1185,"to":1186},"Quick start","Connect your first shop and read your first profit numbers in minutes.","i-lucide-rocket","https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs\u002Foverview\u002Fget-started\u002Fquick-start",{"title":189,"description":1188,"icon":1189,"to":190},"Get started with DataGlass, then explore practical workflows.","i-lucide-graduation-cap",{"title":192,"description":1191,"icon":1192,"to":157},"New features, improvements and fixes, newest first.","i-lucide-history",{"title":42,"description":1194,"icon":1195,"to":43},"Answers to the questions sellers ask us most.","i-lucide-circle-help",{"title":45,"description":1197,"icon":1198,"to":46},"Plain definitions of the marketplace and profit terms we use.","i-lucide-book-a",{"headline":1200,"subline":1201,"primaryCta":1202,"secondaryCta":1203},"See these numbers for your own shops","Book a demo on your data, or start free and connect a shop in minutes.",{"label":63,"to":64},{"label":216,"to":217},{"title":30,"description":1123},{"loc":163},"resources","CrDsEarZJCFgIDeENiswfG5eJnsT8qE527OiTrAbCEs",{"body":1209},{"type":311,"value":1210},[1211],[1212,1213,1214,1221,1226],"landing-industries",{},[1215,1216,1217],"template",{"v-slot:title":314},[1218,1219,1220],"p",{},"Built for everyone who runs a marketplace business",[1215,1222,1223],{"v-slot:description":314},[1218,1224,1225],{},"From the agency running dozens of shops to the analyst closing the month, each role gets the numbers it acts on.",[1215,1227,1228,1244,1259,1273],{"v-slot:items":314},[1229,1230,1234,1239],"landing-industry",{"art":1231,"art-tone":1232,"media-label":1233,"to":76},"agencies","orange","Role artwork",[1215,1235,1236],{"v-slot:title":314},[1218,1237,1238],{},"Agencies and brands",[1215,1240,1241],{"v-slot:description":314},[1218,1242,1243],{},"Run every client and shop from one view, and report profit, not just ROAS.",[1229,1245,1250,1254],{"art":1246,"art-tone":1247,"media-label":1233,"to":82,"art-label":1248,"art-value":1249},"planners","blue","JUL 2026","ROAS 4.2",[1215,1251,1252],{"v-slot:title":314},[1218,1253,81],{},[1215,1255,1256],{"v-slot:description":314},[1218,1257,1258],{},"Set budgets and Target ROAS against true margin, then keep campaigns on track.",[1229,1260,1264,1268],{"art":1261,"art-tone":1232,"media-label":1233,"to":85,"art-label":1262,"art-value":1263},"managers","NET PROFIT","28%",[1215,1265,1266],{"v-slot:title":314},[1218,1267,84],{},[1215,1269,1270],{"v-slot:description":314},[1218,1271,1272],{},"See where profit comes from and why it moved, without stitching reports together.",[1229,1274,1276,1280],{"art":1275,"art-tone":1247,"media-label":1233,"to":88},"sellers",[1215,1277,1278],{"v-slot:title":314},[1218,1279,87],{},[1215,1281,1282],{"v-slot:description":314},[1218,1283,1284],{},"Know what each order really earns on Shopee, Lazada and TikTok Shop.",{"id":1286,"categories":1287,"domain":1294,"extension":5,"fallback":1295,"home":1298,"industry":1307,"meta":1312,"pricing":1313,"stem":1325,"__hash__":1326},"og_en\u002Fen\u002Fog.yml",[1288,1289,1290,1291,1292,1293],{"slug":489,"label":778},{"slug":501,"label":27},{"slug":445,"label":781},{"slug":478,"label":783},{"slug":555,"label":787},{"slug":459,"label":51},"dataglasslabs.com",{"title":1296,"description":1297},"DataGlass","The decision engine for Shopee, Lazada and TikTok Shop sellers.",{"chart":1299,"metrics":1300},"Net profit, last 30 days",[1301,1304],{"label":1302,"value":1303},"Net profit","฿1.24M",{"label":1305,"value":1306},"Profit ROAS","3.4x",{"axis":1308,"point":1309},"Ad spend",{"label":1310,"value":1311},"Next baht still pays","+฿0.42",{},{"plans":1314},[1315,1319,1322],{"name":1316,"price":1317,"period":1318},"Free","฿0","\u002Fmonth",{"name":1320,"price":1321,"period":1318},"Standard","฿1,499",{"name":1323,"price":1324,"period":1318},"Pro","฿2,499","en\u002Fog","63L8y4Lv8I2q3NvR26fMXU1sE9Wd7TZaz2l_tV6oZuo",[],1794513831563]