[{"data":1,"prerenderedAt":1165},["ShallowReactive",2],{"site-chrome-sg":3,"site-chrome-en":-1,"site-chrome-th":-1,"blog-page-sg":287,"blog-categories-sg":345,"blog-posts-sg":365,"article-blog-sg-\u002Fblog\u002Ftiktok-shop-ads-optimization":722,"og-copy-sg":1122,"og-posts-sg-none":1164},{"id":4,"extension":5,"footer":6,"header":116,"indexFacets":202,"meta":243,"notFound":244,"stem":250,"ui":251,"__hash__":286},"chrome_en\u002Fen\u002Fchrome.yml","yml",{"columns":7,"legal":83,"quote":84,"askAi":87,"socials":103},[8,29,47,65],{"label":9,"children":10},"Product",[11,14,17,20,23,26],{"label":12,"to":13},"Ads optimization","\u002Fsg\u002Fblog\u002Fads-optimization",{"label":15,"to":16},"Unit economics","\u002Fsg\u002Fblog\u002Fprofit-margin",{"label":18,"to":19},"Agentic KAM","https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs\u002Fai-and-api\u002Fassistants",{"label":21,"to":22},"One-click deploy","https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs\u002Fgrowth\u002Factions\u002Faction-flow",{"label":24,"to":25},"Integrations","https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs\u002Foverview\u002Fget-started\u002Fsupported-platforms",{"label":27,"to":28},"Pricing","\u002Fsg\u002Fpricing",{"label":30,"children":31},"Resources",[32,35,38,41,44],{"label":33,"to":34},"Blog","\u002Fsg\u002Fblog",{"label":36,"to":37},"Customer stories","\u002Fsg\u002Fcustomers",{"label":39,"to":40},"Research","\u002Fsg\u002Fresearch",{"label":42,"to":43},"Glossary","\u002Fsg\u002Fglossary",{"label":45,"to":46},"Docs","https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs",{"label":48,"children":49},"Company",[50,53,56,59,62],{"label":51,"to":52},"About","\u002Fsg\u002Fcompany",{"label":54,"to":55},"Contact","\u002Fsg\u002Fcontact",{"label":57,"to":58},"Book a demo","\u002Fsg\u002Fbook-a-demo",{"label":60,"to":61},"Privacy","\u002Fsg\u002Flegal\u002Fprivacy",{"label":63,"to":64},"Terms","\u002Fsg\u002Flegal\u002Fterms",{"label":66,"children":67},"DataGlass for",[68,71,74,77,80],{"label":69,"to":70},"Agencies","\u002Fsg\u002Ffor\u002Fagencies",{"label":72,"to":73},"Brands","\u002Fsg\u002Ffor\u002Fbrands",{"label":75,"to":76},"Planners and optimizers","\u002Fsg\u002Ffor\u002Fplanners",{"label":78,"to":79},"Managers and analysts","\u002Fsg\u002Ffor\u002Fmanagers",{"label":81,"to":82},"Sellers and shop owners","\u002Fsg\u002Ffor\u002Fsellers","© 2026 DataGlass Labs. All rights reserved.",{"text":85,"caption":86},"Measure what you keep, and then grow what you measure.","The DataGlass team",{"label":88,"prompt":89,"assistants":90},"Ask AI about DataGlass","I want to understand DataGlass, a decision engine for Shopee, Lazada and TikTok Shop sellers that optimizes ads, pricing and promotions for true profit. Use web search to read their website at https:\u002F\u002Fwww.dataglasslabs.com (with an agent-readable summary at https:\u002F\u002Fwww.dataglasslabs.com\u002Fllms.txt), then explain what DataGlass does, who it is for and how it differs from an analytics dashboard.",[91,95,99],{"label":92,"icon":93,"url":94},"ChatGPT","chatgpt","https:\u002F\u002Fchatgpt.com\u002F?prompt={prompt}",{"label":96,"icon":97,"url":98},"Claude","claude","https:\u002F\u002Fclaude.ai\u002Fnew?q={prompt}",{"label":100,"icon":101,"url":102},"Perplexity","perplexity","https:\u002F\u002Fwww.perplexity.ai\u002Fsearch?q={prompt}",[104,108,112],{"label":105,"icon":106,"to":107},"LinkedIn","i-lucide-linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fdataglass-labs",{"label":109,"icon":110,"to":111},"Facebook","i-lucide-facebook","https:\u002F\u002Fwww.facebook.com\u002Fdataglasslabsth",{"label":113,"icon":114,"to":115},"Instagram","i-lucide-instagram","https:\u002F\u002Fwww.instagram.com\u002Fdataglasslabs\u002F",{"links":117,"cta":196,"secondaryCta":199},[118,152,191,193,194,195],{"label":9,"to":119,"menu":120},"\u002Fsg",{"layout":121,"heading":122,"cards":123,"groups":135,"footer":142},"cards","What DataGlass does",[124,128,132],{"label":125,"description":126,"to":13,"ui":127},"True profit ads optimization","Budgets, pacing and Target ROAS tuned for profit.","budget-tomorrow",{"label":129,"description":130,"to":16,"ui":131},"Unit economics breakdown","What you actually earn from every sale.","unit-economics",{"label":18,"description":133,"to":19,"motif":134},"An AI agent that knows your shops.",true,[136],{"label":137,"size":138,"links":139},"More","secondary",[140,141],{"label":21,"to":22},{"label":24,"to":25},[143,148],{"lead":144,"label":145,"icon":146,"to":147},"DataGlass v.2.6.","See what's new","i-lucide-box","https:\u002F\u002Flearn.dataglasslabs.com\u002Freleases",{"lead":149,"label":150,"icon":151,"to":37},"Read our","customer 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us",{"label":192,"to":37},"Customers",{"label":27,"to":28},{"label":48,"to":52},{"label":54,"to":55},{"label":197,"to":198},"Start for free","https:\u002F\u002Fapp.dataglasslabs.com\u002Fsign-up",{"label":200,"to":201},"Sign in","https:\u002F\u002Fapp.dataglasslabs.com\u002Fsign-in",{"clear":203,"groups":204},"Clear filters",[205,218],{"key":206,"label":207,"options":208},"platforms","Platform",[209,212,215],{"value":210,"label":211},"shopee","Shopee",{"value":213,"label":214},"lazada","Lazada",{"value":216,"label":217},"tiktok","TikTok Shop",{"key":219,"label":220,"options":221},"format","Format",[222,225,228,231,234,237,240],{"value":223,"label":224},"guide","Guide",{"value":226,"label":227},"article","Article",{"value":229,"label":230},"comparison","Comparison",{"value":232,"label":233},"calculator","Calculator",{"value":235,"label":236},"paper","Paper",{"value":238,"label":239},"survey","Survey",{"value":241,"label":242},"dataset","Dataset",{},{"title":245,"description":246,"cta":247,"errorTitle":249},"Page not found","The page may have moved, or it never existed.",{"label":248,"to":119},"Back to home","Something went wrong","en\u002Fchrome",{"previous":252,"next":253,"pause":254,"play":255,"goTo":256,"expand":257,"close":258,"readMore":259,"learnMore":260,"seeAll":261,"menu":262,"back":263,"share":264,"shareOn":265,"copyLink":266,"copied":267,"onThisPage":268,"minRead":269,"sources":270,"viewMore":271,"searchPosts":272,"allPosts":273,"all":274,"filters":275,"search":276,"searchClose":277,"searchPlaceholder":278,"searchSuggested":279,"searchResults":280,"searchNoResults":281,"searchLoading":282,"relatedTitle":283,"mainNav":284,"footerNav":285},"Previous","Next","Pause","Play","Go to item","Expand","Close","Read more","Learn more","See all","Menu","Back","Share","Share on","Copy link","Link copied","On this page","{n} min read","Sources","View more","Search posts","All posts","All","Filters","Search","Close search","Search DataGlass","Suggested","Results","No results for","Loading","More to discover","Main","Footer","HZQSEulcpFGY0nWnUTNYhG2n06nO97XnUBc_pEVOFxo",{"id":288,"title":33,"blog":289,"body":327,"customers":334,"description":335,"draft":336,"draftReason":334,"extension":337,"glossary":334,"industry":334,"meta":338,"navigation":336,"ogImage":339,"path":340,"research":334,"robots":334,"schemaOrg":334,"seo":341,"showcase":336,"sitemap":342,"stem":343,"__hash__":344},"pages_en\u002Fblog.md",{"emptyLabel":290,"labels":291,"indexLabels":296,"listenLabels":307,"indexCta":320,"ctaButtons":323},"No posts match yet. Try another category or a shorter search.",{"tldr":292,"published":293,"updated":294,"related":295},"In short","Published","Updated","Keep reading",{"categories":297,"sort":298,"newest":299,"oldest":300,"grid":301,"list":302,"loadMore":303,"results":304,"result":305,"clearSearch":306},"Categories","Sort","Newest first","Oldest first","Grid view","List view","Load more","{n} results for “{q}”","1 result for “{q}”","Clear search",{"listen":308,"loading":309,"play":310,"pause":311,"back":312,"forward":313,"speed":314,"seek":315,"player":316,"close":317,"follow":318,"of":319},"Listen to article","Loading…","Play audio of this article","Pause audio","Back 15 seconds","Forward 15 seconds","Playback speed","Seek","Audio player","Pause audio and close player","Follow the text","{a} of {b}",{"headline":321,"subline":322},"Turn every post into a decision","See the numbers behind these notes for your own shops, with a demo on your data.",{"primaryCta":324,"secondaryCta":325},{"label":57,"to":58},{"label":326,"to":28},"See pricing",{"type":328,"value":329,"toc":330},"minimark",[],{"title":331,"searchDepth":332,"depth":332,"links":333},"",3,[],null,"Notes on profit, pricing and ads for sellers on Shopee, Lazada and TikTok Shop, with the numbers behind them.",false,"md",{},{"component":33},"\u002Fblog",{"title":33,"description":335},{"loc":340},"blog","VuN4_Knpp3IpkJqH-kRoXag4vgoPV2p71ZFiR-VpgzQ",[346,349,351,354,357,360,363],{"slug":347,"label":348},"profit","Profit",{"slug":350,"label":27},"pricing",{"slug":352,"label":353},"ads","Ads",{"slug":355,"label":356},"operations","Operations",{"slug":358,"label":359},"market","Market",{"slug":361,"label":362},"data-science","Data Science",{"slug":364,"label":48},"company",[366,373,379,383,388,393,397,402,407,412,418,423,428,433,438,444,450,456,462,469,475,480,486,491,496,501,506,511,517,523,528,534,540,546,551,557,563,569,574,578,583,588,594,601,607,613,619,625,631,637,643,649,655,661,667,673,679,685,690,695,700,705,710,716],{"title":367,"description":368,"category":352,"date":369,"readMinutes":370,"featured":336,"cover":334,"format":223,"platforms":371,"draft":336,"slug":372},"E-commerce ads optimization for Shopee, Lazada, and TikTok Shop, on profit","E-commerce ads optimization on profit: True ROAS, margin-based Target ROAS and nightly budget allocation for Shopee, Lazada and TikTok Shop ads, applied for you.","2026-10-23",4,[210,213,216],"ads-optimization",{"title":374,"description":375,"category":352,"date":369,"readMinutes":376,"featured":336,"cover":334,"format":232,"platforms":377,"draft":336,"slug":378},"What ROAS is break-even? Calculate break-even ROAS and your maximum ad spend per order","Break-even ROAS is 1 ÷ your contribution-margin ratio. It does not depend on how much you spend on ads. This calculator derives it from a dated Shopee Thailand fee rate — or one you type in — then tells you the number sellers actually need: the most baht one order can pay for ads before it stops making money.",9,[210],"break-even-roas-calculator",{"title":380,"description":381,"category":364,"date":369,"readMinutes":332,"featured":336,"cover":334,"format":229,"platforms":334,"draft":336,"slug":382},"DataGlass vs a marketing agency for marketplace profit","When an agency is the right hire, where the agency model has structural blind spots for marketplace profit, and how DataGlass complements an agency engagement.","dataglass-vs-agency",{"title":384,"description":385,"category":364,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":229,"platforms":334,"draft":336,"slug":387},"DataGlass vs an ERP for marketplace decision-making","When an ERP is the right tool, where it falls short for marketplace ad\u002Fpricing decisions, and how DataGlass complements (not replaces) the ERP for SEA sellers.",2,"dataglass-vs-erp",{"title":389,"description":390,"category":364,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":229,"platforms":391,"draft":336,"slug":392},"DataGlass vs Shopee Seller Center for profit-aware operations","Shopee Seller Center is essential for running a Shopee shop, but it does not show profit-aware metrics or cross-platform views. How DataGlass complements it.",[210],"dataglass-vs-shopee-seller-center",{"title":394,"description":395,"category":364,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":229,"platforms":334,"draft":336,"slug":396},"DataGlass vs spreadsheets for marketplace sellers","When spreadsheets are enough, where they break for marketplace sellers, and how DataGlass connects ads, COGS, fees, and inventory into one decision-ready view.","dataglass-vs-spreadsheet",{"title":398,"description":399,"category":355,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":223,"platforms":400,"draft":336,"slug":401},"Prevent stockouts and overstock across Shopee, Lazada, and TikTok Shop","Prevent Shopee, Lazada, and TikTok Shop stockouts with demand-aware forecasting, campaign-day planning, and cross-platform inventory unification.",[210,213,216],"inventory-stockout",{"title":403,"description":404,"category":355,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":226,"platforms":405,"draft":336,"slug":406},"Lazada integration for marketplace profit optimization","DataGlass integrates with Lazada to model true profit per SKU, detect ad waste, evaluate voucher impact, and forecast stockout risk.",[213],"lazada-integration",{"title":408,"description":409,"category":347,"date":369,"readMinutes":376,"featured":336,"cover":334,"format":232,"platforms":410,"draft":336,"slug":411},"Shopee raised its fees on 4 August 2026 — how much more is your shop paying?","The new rate table is everywhere. Your number is not. Enter last month’s GMV by category and this page computes the baht difference between the schedule effective 1 June 2026 and the one effective 4 August 2026 — including the extra hit for shops that were on the discounted-commission programme.",[210],"marketplace-fee-impact-calculator",{"title":413,"description":414,"category":347,"date":369,"readMinutes":415,"featured":336,"cover":334,"format":223,"platforms":416,"draft":336,"slug":417},"Optimize e-commerce profit across Shopee, Lazada, and TikTok Shop","How to optimize e-commerce profit across Shopee, Lazada and TikTok Shop: one objective, five decision variables, and the constraint that binds each.",7,[210,213,216],"optimize-ecommerce-profit",{"title":419,"description":420,"category":350,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":223,"platforms":421,"draft":336,"slug":422},"Price and promote without destroying margin","Optimize Shopee, Lazada, and TikTok Shop discounts, bundle deals, and campaign-day pricing on true margin. Project promotion impact before publishing.",[210,213,216],"pricing-promotions",{"title":424,"description":425,"category":347,"date":369,"readMinutes":370,"featured":336,"cover":334,"format":232,"platforms":426,"draft":336,"slug":427},"E-commerce profit calculator for Shopee sellers","Calculate true Shopee profit per SKU with a per-order breakdown covering commission fees, ads, COGS, and fulfillment.",[210],"profit-margin",{"title":429,"description":430,"category":355,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":226,"platforms":431,"draft":336,"slug":432},"Shopee integration for profit, ads, stock, and promotion decisions","DataGlass connects to Shopee to model true profit per SKU, detect wasted ad spend, and surface daily decisions. Live integration, no manual exports.",[210],"shopee-integration",{"title":434,"description":435,"category":355,"date":369,"readMinutes":386,"featured":336,"cover":334,"format":226,"platforms":436,"draft":336,"slug":437},"TikTok Shop integration for ads, inventory, and profit decisions","DataGlass integrates with TikTok Shop for True ROAS on video and live ads, margin-aware discount analysis, and stock prioritization before live events.",[216],"tiktok-shop-integration",{"title":439,"description":440,"category":352,"date":441,"readMinutes":415,"featured":336,"cover":334,"format":223,"platforms":442,"draft":336,"slug":443},"Shopee ROAS protection and TikTok ROI protection: when the credit actually protects profit","Shopee ROAS protection credits campaigns back to 80% of target, TikTok to 90%. Why that protects profit only above 1.25× break-even, with a worked example.","2026-10-08",[210,216],"roas-protection",{"title":445,"description":446,"category":352,"date":441,"readMinutes":447,"featured":336,"cover":334,"format":223,"platforms":448,"draft":336,"slug":449},"Shopee Ads optimization: set Target ROAS, budget and timing from profit","How to optimize Shopee Ads for profit: break-even ROAS per SKU, which lever binds, and CPC by hour from 9.11M Thai clicks. Worked THB example.",10,[210],"shopee-ads-optimization",{"title":451,"description":452,"category":347,"date":441,"readMinutes":453,"featured":336,"cover":334,"format":223,"platforms":454,"draft":336,"slug":455},"Shopee seller fees in the Philippines 2026: every fee, what it is charged on, and your break-even ROAS","Shopee Philippines seller fees 2026: commission, 2.24% transaction fee, 5.6% platform shipping, seller growth support and ₱5 order fee, worked on one order.",5,[210],"shopee-seller-fees",{"title":457,"description":458,"category":352,"date":441,"readMinutes":459,"featured":336,"cover":334,"format":223,"platforms":460,"draft":336,"slug":461},"TikTok Shop ads optimization: set GMV Max ROI from margin and affiliate mix","How to optimize TikTok Shop GMV Max for profit: break-even ROI after TikTok fees, the affiliate commission trap, and the 3% commission rule. Worked THB example.",8,[216],"tiktok-shop-ads-optimization",{"title":463,"description":464,"category":352,"date":465,"readMinutes":466,"featured":336,"cover":334,"format":226,"platforms":467,"draft":336,"slug":468},"How Shopee ads bidding works: what your Target ROAS and budget actually do to a bid","How Shopee ads bidding works, derived: GMV Max gives you two boxes — a Target ROAS and a daily budget — and every guide treats them as two levers. They are not. Both collapse into a single threshold on value-to-cost before any bid is placed, only one is binding at a time, and the other is doing nothing at all. Here is the derivation, the three regimes a campaign can be in, and the one-line test that tells you which of your two levers is switched off.","2026-09-01",13,[210],"how-shopee-ads-bidding-works",{"title":470,"description":471,"category":352,"date":465,"readMinutes":472,"featured":336,"cover":334,"format":223,"platforms":473,"draft":336,"slug":474},"Break-even ROAS is the zero line: the Target ROAS that actually maximizes Shopee profit","Setting your Target ROAS to your break-even ROAS does not protect profit — it targets exactly zero, for every possible volume. The target that maximizes profit is break-even marked up three times: by the demand your ads did not create, by the price your own expansion pays, and by the gap between your average click and your last one. On mid-market parameters those compound to 3.3×, moving the correct target on a 20%-margin product from 5.00 to 16.67.",12,[210],"profit-maximizing-target-roas",{"title":476,"description":477,"category":361,"date":465,"readMinutes":466,"featured":336,"cover":334,"format":241,"platforms":478,"draft":336,"slug":479},"Shopee ad benchmarks 2026: what a click and a thousand impressions actually cost","Across 333.9 million Shopee impressions and 9.11 million clicks on 80+ Thai shops, the price of a click varies 2.01× by hour of day while the rate at which people click varies 1.14×. CPC ranges THB 3.36 to THB 6.75, CPM ranges THB 89.16 to THB 200.15, and every behavioural input is nearly flat. The full table, the methodology, and the two ways a benchmark like this gets misused.",[210],"shopee-ads-benchmarks-cpc-cpm",{"title":481,"description":482,"category":364,"date":483,"readMinutes":484,"featured":336,"cover":334,"format":229,"platforms":334,"draft":336,"slug":485},"DataGlass is not an OMS — what the difference is, and when to run both","An OMS makes the order happen. DataGlass decides what to do next. The daily-question boundary, an explicit list of what DataGlass does not do, and the one seam: price.","2026-08-25",6,"dataglass-vs-oms",{"title":487,"description":488,"category":352,"date":483,"readMinutes":415,"featured":336,"cover":334,"format":223,"platforms":489,"draft":336,"slug":490},"How much should you spend on Shopee Ads? Derive it from margin, not from feel","Break-even ROAS is 1 ÷ contribution margin ratio. Worked THB example: a fashion SKU allows THB 71 per attributed order and roughly THB 994 a day. Budget is an output.",[210],"shopee-ads-budget",{"title":492,"description":493,"category":347,"date":483,"readMinutes":415,"featured":336,"cover":334,"format":223,"platforms":494,"draft":336,"slug":495},"Losing money on Shopee — the leaks a fee calculator cannot see","Shopee deducts 7.49–17.12% plus a 3.21% payment fee — the half a calculator sees. Six month-level leaks turn a 28.6% \"profit\" into 1.6%. Sourced THB waterfall.",[210],"shopee-losing-money",{"title":497,"description":498,"category":358,"date":483,"readMinutes":415,"featured":336,"cover":334,"format":229,"platforms":499,"draft":336,"slug":500},"Shopee vs TikTok Shop vs Lazada — what survives after fees and the ads it takes to sell","TikTok Shop's 11.77% fashion commission becomes a 23.2% take rate once the Commerce Growth and Transaction Fees stack. The crossover with Shopee sits near THB 3,720.",[210,213,216],"where-to-sell-shopee-tiktok-lazada",{"title":502,"description":503,"category":352,"date":504,"readMinutes":376,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":505},"CTR and Target ROAS under CPM vs CPC: what changes when marketplaces bill for impressions","Under cost-per-click billing, a better creative is worth nothing to your unit economics — it buys the same clicks from fewer impressions, and your cost per click does not move. Under cost-per-impression billing the same improvement cuts the price of every click by g\u002F(1+g). Five lemmas on the transition, and why click-through rate is the input most marketplace sellers are least prepared to have priced.","2026-08-18","ctr-target-roas-cpm-vs-cpc",{"title":507,"description":508,"category":352,"date":509,"readMinutes":447,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":510},"What is ROAS — and why a high ROAS doesn't always mean more sales or more profit","ROAS (Return on Ad Spend) is sales ÷ ad spend: spend THB 1, get THB 20 of sales back, and your ROAS is 20. But a high ROAS only means a high return per ad baht — not the highest total sales, and not real profit once you subtract COGS, platform fees, payment fees, vouchers, shipping, and returns. Here is what ROAS is, what it hides, and the number sellers should actually watch.","2026-06-01","what-is-roas",{"title":512,"description":513,"category":352,"date":514,"readMinutes":459,"featured":336,"cover":334,"format":223,"platforms":515,"draft":336,"slug":516},"What is Target ROAS? How to set it in Shopee GMV Max without burning profit","What is Target ROAS? It is the revenue-to-ad-spend ratio Shopee GMV Max optimises toward — and on the Shopee fee schedule effective 4 August 2026, a THB 1,000 product with THB 600 of COGS is left with 7.7% margin before ads, so a Target ROAS of 5 recovers THB 0.39 of contribution per THB 1.00 of ad spend while the campaign reports that it hit its target. What Target ROAS means, how to set it in GMV Max, and the two formulas — break-even ROAS and target-margin ROAS — that protect your margin.","2026-05-30",[210],"how-to-set-target-roas-gmv-max",{"title":518,"description":519,"category":352,"date":520,"readMinutes":484,"featured":336,"cover":334,"format":226,"platforms":521,"draft":336,"slug":522},"Platform ROAS vs true ROAS: why your ads make sales but no profit","A ROAS of 5 feels like a win — until you notice the platform computed it on gross attributed sales, before fees, vouchers, shipping, and COGS, and while still counting orders that were later returned or cancelled. The dashboard number is a revenue ratio wearing a profit costume. A primer on what platform ROAS hides and how true ROAS is calculated across Shopee, Lazada, and TikTok Shop.","2026-05-29",[210,213,216],"platform-roas-vs-true-roas",{"title":524,"description":525,"category":361,"date":520,"readMinutes":484,"featured":336,"cover":334,"format":226,"platforms":526,"draft":336,"slug":527},"What is e-commerce optimization?","Optimization is not a marketing word — it is an operations-research discipline: use data and math to compute the best decision against an explicit objective. Point it at a Shopee, Lazada, or TikTok Shop store and the objective is true profit, not sales. A primer on why those two numbers stopped moving together, and what optimization actually answers.",[210,213,216],"what-is-ecommerce-optimization",{"title":529,"description":530,"category":347,"date":531,"readMinutes":376,"featured":336,"cover":334,"format":223,"platforms":532,"draft":336,"slug":533},"How to cut Shopee seller costs: the supply-side margin audit","The median gap between COGS refreshes on a top-50 Shopee catalogue is 87 days, and over that window supplier and packaging drift alone compresses contribution margin by 1.5–3.0 percentage points. The eight supply-side cost lines that compound against Shopee margin between audits, ranked by recoverable magnitude, with the review cadence that holds each one.","2026-05-08",[210],"how-to-increase-shopee-profit-without-more-sales",{"title":535,"description":536,"category":352,"date":531,"readMinutes":537,"featured":336,"cover":334,"format":223,"platforms":538,"draft":336,"slug":539},"How to sell more on Shopee without burning margin","The standard Shopee growth advice — discount harder, scale ad budget, opt into every campaign — works against the operator at scale. A research note on the lever order that actually compounds Shopee revenue, and the metric that tells you whether the lift was earned or bought.",11,[210],"how-to-sell-more-on-shopee",{"title":541,"description":542,"category":347,"date":543,"readMinutes":484,"featured":336,"cover":334,"format":223,"platforms":544,"draft":336,"slug":545},"Increase profit on Shopee without selling more","Shopee ROAS hides commission, fees, vouchers and shipping. Optimize Shopee profit with the per-SKU break-even framework that replaces it — 280 Thai accounts.","2026-05-07",[210],"increase-shopee-profit",{"title":547,"description":548,"category":358,"date":543,"readMinutes":484,"featured":336,"cover":334,"format":223,"platforms":549,"draft":336,"slug":550},"Increase sales on Shopee in 2026","Shopee CPC is climbing — buying demand got pricier while repeat demand stayed flat. The three levers that compound revenue, plus a 90-day operator cadence.",[210],"increase-shopee-sales",{"title":552,"description":553,"category":361,"date":543,"readMinutes":554,"featured":336,"cover":334,"format":235,"platforms":555,"draft":336,"slug":556},"Mechanism-Aware Hierarchical Causal Elasticity Modeling for Platform E-Commerce","A methodological working paper proposing MA-HCEM: a hierarchical Bayesian, double-machine-learning, mechanism-aware estimator for SKU-level price elasticity on Shopee, Lazada, and TikTok Shop, with Bundle Deal and voucher mechanisms treated as structured price discrimination.",27,[210,213,216],"mechanism-aware-hierarchical-causal-elasticity-modeling-platform-ecommerce",{"title":558,"description":559,"category":350,"date":543,"readMinutes":560,"featured":336,"cover":334,"format":226,"platforms":561,"draft":336,"slug":562},"Price elasticity modeling for marketplace sellers — why Shopee, Lazada, and TikTok Shop pricing decisions need it","A practical guide from DataGlass Labs Research on the most under-used lever in Southeast Asian e-commerce: knowing how customers actually respond to price changes.",14,[210,213,216],"price-elasticity-modeling-shopee-lazada-tiktok-shop",{"title":564,"description":565,"category":361,"date":566,"readMinutes":567,"featured":336,"cover":334,"format":235,"platforms":334,"draft":336,"slug":568},"From Gut Feel to Posterior Inference: A Research Article on the DataGlass Decision-Intelligence System for E-Commerce Ad Budget Allocation","A rigorous public communication of the DataGlass decision-intelligence system for daily ad-budget allocation on platform-controlled marketplaces — the pre-algorithmic baseline, the analytical reasons it fails (the reported-vs-true ROAS gap and the rolling-mean bias), the Bayesian + bandits-with-knapsacks methodology, and the empirical 18–24% portfolio-profit lift with reduced reallocation frequency.","2026-05-04",20,"bayesian-budget-allocation-for-marketplace-ads",{"title":570,"description":571,"category":361,"date":566,"readMinutes":572,"featured":336,"cover":334,"format":238,"platforms":334,"draft":336,"slug":573},"Decision Intelligence for E-commerce: How Retailers Optimise Pricing, Demand Forecasting, Inventory, Promotions & Personalization","Pricing, forecasting, inventory, promotions, and personalization — a deep technical survey of the techniques large retailers use, the variants that matter, and how to deploy them",42,"decision-intelligence-playbook-for-e-commerce",{"title":575,"description":576,"category":361,"date":566,"readMinutes":332,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":577},"DataGlass Research Methodology","A single canonical reference for the sample frame, time window, attribution rules, and exclusions that calibrate every \"in our data\" claim across the blog and research surfaces.","methodology",{"title":579,"description":580,"category":361,"date":566,"readMinutes":581,"featured":336,"cover":334,"format":238,"platforms":334,"draft":336,"slug":582},"Prediction and Risk Optimization Under Uncertainty: A Cross-Domain Meta-Review","Mature decision systems in finance, operations, insurance, energy, healthcare, causal inference, and e-commerce share the same four primitives — a calibrated probabilistic model, a coherent risk-aware objective, an operational constraint set, and a principled exploration mechanism. Eleven worked cases ground the framework, with the DataGlass marketplace ad-budget system as the connecting tissue.",49,"prediction-and-risk-optimization-meta-review",{"title":584,"description":585,"category":355,"date":566,"readMinutes":560,"featured":336,"cover":334,"format":226,"platforms":586,"draft":336,"slug":587},"Shopee optimization in 2026 is a feedback loop, not a checklist","The popular \"10 ways to optimize your Shopee shop\" advice optimises the wrong objective. The lever that actually moves margin is the tightness of the diagnose → decide → operate loop — and most checklists skip the diagnose stage entirely.",[210],"shopee-optimization-in-2026",{"title":589,"description":590,"category":358,"date":566,"readMinutes":591,"featured":134,"cover":334,"format":241,"platforms":592,"draft":336,"slug":593},"Shopee Sellers in 2026: Southeast Asia E-commerce Market Research, GMV & Seller Economics","Market growth has resumed; seller economics have become more exacting. Southeast Asia's platform e-commerce reached US$157.6B in 2025 (up 22.8% YoY), top-three platforms now control about 98.8% of platform GMV, and content commerce accounts for ~32% of platform GMV. The 2026 question for sellers is no longer \"how big is the market?\" — it is \"who controls the decision loop?\"",22,[210],"southeast-asia-seller-market-research-2026",{"title":595,"description":596,"category":355,"date":597,"readMinutes":598,"featured":336,"cover":334,"format":223,"platforms":599,"draft":336,"slug":600},"Shopee fee structure and commission calculation in 2026: the six layers, the four-term formula","Most 'Shopee fees' explainers stop at commission and transaction fee. The four layers underneath — voucher co-funding, Free Shipping Program subsidy, Mall premium, payment-channel pass-through — are where the gap between dashboard revenue and bank deposit actually lives. With a sourced layer-by-layer breakdown, the four-term commission-per-order formula, two worked THB examples, a sensitivity table, and the reconciliation procedure.","2026-05-03",18,[210],"shopee-fee-structure-2026",{"title":602,"description":603,"category":352,"date":604,"readMinutes":537,"featured":336,"cover":334,"format":223,"platforms":605,"draft":336,"slug":606},"Cross-platform ad budget allocation for SEA marketplace sellers","Most multi-platform sellers split ad budget across Shopee, Lazada, and TikTok Shop by historical revenue share. The math says that's wrong. Optimal allocation equalises marginal ROAS, not historical share — and the gap between the two on a typical account is 4–7 percentage points of net contribution margin per quarter.","2026-04-29",[210,213,216],"cross-platform-ad-budget-allocation",{"title":608,"description":609,"category":352,"date":610,"readMinutes":415,"featured":336,"cover":334,"format":223,"platforms":611,"draft":336,"slug":612},"Why scaling Shopee ad budget grows revenue and shrinks profit","A Shopee account moving its monthly ad budget from THB 40,000 to THB 100,000 commonly grows revenue 60% and loses a third of its net profit — and not one decision in that sequence looks wrong on the dashboard. The arithmetic of the scaling trap, why platform-reported ROAS is blind to it by construction, and the per-SKU break-even bar that stops it.","2026-04-22",[210],"how-to-increase-profit-on-shopee",{"title":614,"description":615,"category":347,"date":616,"readMinutes":466,"featured":336,"cover":334,"format":223,"platforms":617,"draft":336,"slug":618},"How to increase profit on Lazada in 2026","The LazMall badge lifts conversion. It also raises commission, mandates free-shipping subsidies, and pulls the price ceiling down through the platform's own competitive-parity rules. Whether the badge pays is a per-SKU question. A research note on the LazMall economics, why Sponsored Discovery leaks more margin than Sponsored Search, and the audit that recovers 4–6 percentage points of margin in 30 days.","2026-04-15",[213],"how-to-increase-profit-on-lazada",{"title":620,"description":621,"category":352,"date":622,"readMinutes":466,"featured":336,"cover":334,"format":223,"platforms":623,"draft":336,"slug":624},"How to reduce Shopee ad waste without killing sales","On a typical Shopee account, 20–30% of ad spend runs at a structural loss the platform dashboard ranks as winning campaigns. Pausing \"underperformers\" misses the leak. A research note on the two structural defaults that cause hidden ad waste — and the audit that surfaces it without losing revenue.","2026-04-08",[210],"how-to-reduce-shopee-ad-waste",{"title":626,"description":627,"category":347,"date":628,"readMinutes":537,"featured":336,"cover":334,"format":223,"platforms":629,"draft":336,"slug":630},"How to calculate Shopee seller margin","The math, the inputs, and the program-specific traps. Why Shopee's in-dashboard income view almost always overstates margin — and how to reconstruct true contribution margin per SKU using the order-line data Shopee already exposes via Open Platform.","2026-04-05",[210],"how-to-calculate-shopee-seller-margin",{"title":632,"description":633,"category":347,"date":634,"readMinutes":537,"featured":336,"cover":334,"format":223,"platforms":635,"draft":336,"slug":636},"How to calculate Lazada seller margin","The math, the inputs, and the program-specific traps. Why Lazada's in-platform P&L summary almost always overstates margin — and how to reconstruct true contribution margin per SKU using the order-line data Lazada exposes via the Open Platform.","2026-04-01",[213],"how-to-calculate-lazada-seller-margin",{"title":638,"description":639,"category":352,"date":640,"readMinutes":560,"featured":336,"cover":334,"format":223,"platforms":641,"draft":336,"slug":642},"How to calculate true Shopee ROAS for profit","A methodology note. Shopee's in-platform ROAS is gross-revenue based and structurally biased toward overspend at scale. True ROAS is the same formula with one input substituted — and that substitution flips winners into losses on roughly half the typical Shopee catalog. With charts, three SKU profiles, sensitivity analysis, and the operating procedure that applies the substitution at production cadence.","2026-03-25",[210],"how-to-calculate-true-shopee-roas",{"title":644,"description":645,"category":352,"date":646,"readMinutes":537,"featured":336,"cover":334,"format":223,"platforms":647,"draft":336,"slug":648},"How to reduce Lazada ad waste","Lazada runs two structurally different ad products — Sponsored Search and Sponsored Discovery — with break-even economics that diverge by ~1.4–1.8× in true-ROAS terms. A single account-wide ROAS target misjudges both. A research note on the audit that surfaces the structural waste, the pruning order that recovers margin without losing revenue, and the per-placement framework that survives Pay Day and 11.11.","2026-03-18",[213],"how-to-reduce-lazada-ad-waste",{"title":650,"description":651,"category":347,"date":652,"readMinutes":466,"featured":336,"cover":334,"format":223,"platforms":653,"draft":336,"slug":654},"How to find low-margin SKUs on Shopee","On a typical Shopee account, the top-10 SKUs by revenue and the top-10 by contribution profit overlap by roughly 50%. Half of every shop's bestsellers are not the most profitable products. A research note on the audit that surfaces the gap, the patterns hiding inside it, and the per-SKU operating decisions that recover margin.","2026-03-12",[210],"how-to-find-low-margin-skus-on-shopee",{"title":656,"description":657,"category":350,"date":658,"readMinutes":560,"featured":336,"cover":334,"format":223,"platforms":659,"draft":336,"slug":660},"How to plan Lazada campaigns around profit","Pay Day, Mega Sale, 11.11, and the long tail of category windows make participation feel mandatory. The platform documents the eligibility tiers; the seller absorbs them. A research note on what each campaign actually costs, when participation pays, and the margin-first rubric that survives all three.","2026-03-04",[213],"how-to-plan-lazada-campaigns-around-profit",{"title":662,"description":663,"category":347,"date":664,"readMinutes":472,"featured":336,"cover":334,"format":223,"platforms":665,"draft":336,"slug":666},"How to increase profit on TikTok Shop in 2026","TikTok Shop is the only SEA marketplace with a stacked second commission — affiliate commission (10–25% via the Open Affiliate Plan) layered on top of platform commission. A 6.0 platform ROAS routinely becomes ~1.4 true ROAS once the full four-line cost stack is subtracted. A research note on the affiliate-stack arithmetic, live-stream pricing discipline, and the per-SKU framework that recovers margin without retreating from the platform.","2026-02-26",[216],"how-to-increase-profit-on-tiktok-shop",{"title":668,"description":669,"category":358,"date":670,"readMinutes":671,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":672},"The SEA marketplace in 2026: a fragmented arena with one survival rule","Eighteen distinct platform-market cells, six countries, three platforms, and roughly a million sellers competing on a saturated product surface. The aggregate is growing; the per-cell margin distribution is compressing. A research note on the structural shifts and the operating rule that survives them.","2026-02-22",16,"sea-marketplace-2026",{"title":674,"description":675,"category":361,"date":676,"readMinutes":537,"featured":336,"cover":334,"format":226,"platforms":677,"draft":336,"slug":678},"Data ingestion for Shopee sellers: why zero-setup analytics matters","Most Shopee sellers don't have a strategy problem first. They have a data plumbing problem — orders, ads, COGS, fees, vouchers, inventory, pricing, and returns live in seven different surfaces, and by the time the seller has stitched them together the campaign is over. A research note on the data-source matrix, the canonical-entity model, and the zero-setup architecture that recovers ~10 hours per week.","2026-02-18",[210],"data-ingestion-for-shopee-sellers",{"title":680,"description":681,"category":358,"date":682,"readMinutes":415,"featured":336,"cover":334,"format":226,"platforms":683,"draft":336,"slug":684},"The race to zero margin — and how Shopee, Lazada, and TikTok Shop got there","Read the platform documentation end-to-end and the conclusion is uncomfortable: the discounts buyers see, the free shipping that drives conversion, and the affiliate spend that drives reach are all paid by the seller. The race-to-zero is the equilibrium output of that design.","2026-02-08",[210,213,216],"race-to-zero-margin",{"title":686,"description":687,"category":361,"date":688,"readMinutes":560,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":689},"ML demand forecasting for e-commerce sellers","Machine learning in e-commerce gets discussed in vague terms; for marketplace sellers the operating question is concrete — how many units of this SKU will sell in the next N days, with what confidence, and what decision flows from the answer? A research note on the practical model architecture, the stockout-distortion problem, sensitivity analysis, and the operating decisions forecasts feed.","2026-02-04","ml-demand-forecasting-for-ecommerce",{"title":691,"description":692,"category":358,"date":693,"readMinutes":484,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":694},"Complexity is the new tax on small sellers","A multi-shop seller in 2026 logs into seven platforms, reconciles four fee schedules, exports six CSVs, and re-enters COGS by hand. Big brands absorb the cost with a data team. Small sellers absorb it with their evenings — and it's the single biggest reason multi-shop operators stall before they reach scale.","2026-01-25","complexity-is-the-tax",{"title":696,"description":697,"category":355,"date":698,"readMinutes":472,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":699},"Stockout math for e-commerce sellers","A stockout is not one cost; it is five compounding costs. Lost contribution profit on the missed unit, plus wasted ad spend during the stockout window, plus algorithmic ranking demotion, plus repeat-buyer trust erosion, plus distorted forecasting that increases the likelihood of the next stockout. A research note on the multi-line stockout cost function, the per-SKU reorder-point math that accounts for it, and the campaign-aware adjustment that survives Pay Day and 11.11.","2026-01-18","inventory-stockout-math-ecommerce",{"title":701,"description":702,"category":350,"date":703,"readMinutes":537,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":704},"Dynamic pricing for marketplace sellers","Discounting is easy. Profitable pricing is hard. A 30% volume lift on a 10% price cut routinely lowers total contribution profit — the math says volume must lift by ~33% just to break even, and most SKUs underperform that bar. A research note on the price-elasticity arithmetic, the inventory × demand four-quadrant framework, and the per-SKU pricing decision that survives campaign-window pressure.","2026-01-04","dynamic-pricing-ecommerce-marketplaces",{"title":706,"description":707,"category":361,"date":708,"readMinutes":472,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":709},"E-commerce Decision Engine: How Marketplace Sellers Turn Data Into Profit Recommendations","A dashboard tells you what happened. A decision engine tells you what to do next, ranks the options by projected profit lift, and surfaces the math behind every recommendation. A research note on the five-layer architecture that separates the two, why marketplace commerce now requires the latter, and where the operating model breaks.","2025-12-12","how-ecommerce-decision-engines-work",{"title":711,"description":712,"category":355,"date":713,"readMinutes":459,"featured":336,"cover":334,"format":226,"platforms":714,"draft":336,"slug":715},"Multi-shop analytics for Shopee, Lazada, and TikTok Shop sellers","Modern marketplace sellers rarely operate on one channel. They have multiple dashboards but not one operating view. They know sales by channel — but not profit by channel.","2025-11-26",[210,213,216],"multi-shop-analytics-lazada-shopee-tiktok",{"title":717,"description":718,"category":358,"date":719,"readMinutes":720,"featured":336,"cover":334,"format":226,"platforms":334,"draft":336,"slug":721},"The new competitive world of commerce","A research note on what changed in marketplace commerce between 2022 and 2026. Platforms became active algorithmic counterparties; sellers who treat them as passive listing markets are competing against optimization systems they cannot see. The fix is to run your own optimization layer on top.","2025-11-12",15,"new-competitive-world-of-commerce",{"entry":723,"document":763,"toc":1104},{"id":724,"title":457,"category":352,"cover":334,"cta":725,"date":441,"description":458,"draft":336,"draftReason":334,"extension":337,"featured":336,"format":223,"listen":334,"math":336,"meta":728,"navigation":334,"ogImage":334,"path":729,"platforms":730,"readMinutes":459,"related":334,"robots":334,"schemaOrg":334,"seo":731,"sitemap":733,"sources":734,"stem":755,"tldr":756,"topic":334,"updatedAt":334,"__hash__":762},"blog_en\u002Fblog\u002Ftiktok-shop-ads-optimization.md",{"title":726,"body":727},"Set GMV Max from your margin, every night.","DataGlass computes break-even per product from your TikTok Shop orders, including affiliate commission, and sets GMV Max budgets on profit with every input shown beside each change. First 14 days free.",{},"\u002Fblog\u002Ftiktok-shop-ads-optimization",[216],{"title":732,"description":458},"TikTok Shop Ads Optimization: GMV Max ROI Targets | DataGlass",{"loc":729},[735,737,740,743,746,749,752],{"title":736},"DataGlass Marketplace Fee Dataset, Thailand, v2026.08.25. CC BY 4.0. \u002Fresearch\u002Fmarketplace-fees.",{"title":738,"url":739},"TikTok Shop Academy Thailand, Normal Seller (Non-Mall) Commission Fee, including the GMV Max commission reduction. seller-th.tiktok.com.","https:\u002F\u002Fseller-th.tiktok.com\u002Funiversity\u002Fessay?knowledge_id=6837808312370945",{"title":741,"url":742},"TikTok Ads Help Center, About Product GMV Max. ads.tiktok.com.","https:\u002F\u002Fads.tiktok.com\u002Fhelp\u002Farticle\u002Fabout-product-gmv-max",{"title":744,"url":745},"TikTok Ads Help Center, GMV Max migration for TikTok Shop ads. ads.tiktok.com.","https:\u002F\u002Fads.tiktok.com\u002Fhelp\u002Farticle\u002Fgmv-max-migration-tiktok-shop-ads",{"title":747,"url":748},"TikTok Shop Academy Thailand: Commerce Growth Fee, Transaction Fee, Platform Infrastructure Fee.","https:\u002F\u002Fseller-th.tiktok.com\u002Funiversity\u002Fessay?knowledge_id=4831419884979969",{"title":750,"url":751},"Blake, T., Nosko, C. and Tadelis, S. (2015). Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment. Econometrica 83(1), 155–174. doi.org\u002F10.3982\u002FECTA12423.","https:\u002F\u002Fdoi.org\u002F10.3982\u002FECTA12423",{"title":753,"url":754},"DataGlass: How to increase profit on TikTok Shop and Platform ROAS vs true ROAS.","\u002Fblog\u002Fhow-to-increase-profit-on-tiktok-shop","blog\u002Ftiktok-shop-ads-optimization",[757,758,759,760,761],"Product GMV Max credits itself with every order from advertised products, including organic and affiliate orders, per TikTok’s help centre.","Break-even ROI on a THB 550 womenswear item sold by a non-Mall shop is 5.30 under TikTok Shop Thailand’s current fees, or 5.01 with the GMV Max commission reduction.","The same item sold through an affiliate at 10% commission needs ROI 10.05 to break even. At 20% it loses money before any ad is paid for.","Spending more than 3% of 30-day gross revenue on GMV Max cuts the commission rate by 1.07 points on every order in the shop: about THB 10,700 on a THB 1M month, or roughly 35% of the qualifying spend.","That reduction is a step, not a slope. Past the threshold, extra GMV Max spend earns no extra discount.","d1pKgOTYUDFEtamnB0G4jNPITeB_W2hY0851ZsOjb8k",{"frontmatter":764,"meta":777,"nodes":828},{"title":457,"description":458,"seo":765,"category":352,"format":223,"platforms":766,"date":441,"tldr":767,"sources":768,"cta":776,"readMinutes":459},{"title":732,"description":458},[216],[757,758,759,760,761],[769,770,771,772,773,774,775],{"title":736},{"title":738,"url":739},{"title":741,"url":742},{"title":744,"url":745},{"title":747,"url":748},{"title":750,"url":751},{"title":753,"url":754},{"title":726,"body":727},{"toc":778},{"title":331,"searchDepth":386,"depth":386,"links":779},[780,783,786,789,792,795,820,823,826],{"id":781,"depth":386,"text":782},"what-gmv-max-optimizes-in-tiktoks-own-words","What GMV Max optimizes, in TikTok’s own words",{"id":784,"depth":386,"text":785},"break-even-roi-on-tiktok-shop-worked-through","Break-even ROI on TikTok Shop, worked through",{"id":787,"depth":386,"text":788},"the-affiliate-problem-one-roi-target-several-break-evens","The affiliate problem: one ROI target, several break-evens",{"id":790,"depth":386,"text":791},"the-3-rule-when-gmv-max-spend-lowers-your-commission","The 3% rule: when GMV Max spend lowers your commission",{"id":793,"depth":386,"text":794},"budget-timing-and-sale-days","Budget, timing and sale days",{"id":796,"depth":386,"text":797,"children":798},"how-to-optimize-tiktok-shop-gmv-max-step-by-step","How to optimize TikTok Shop GMV Max, step by step",[799,802,805,808,811,814,817],{"id":800,"depth":332,"text":801},"how-to-optimize-tiktok-shop-gmv-max-step-by-step-compute-contribution-per-product-before-affiliates","Compute contribution per product, before affiliates",{"id":803,"depth":332,"text":804},"how-to-optimize-tiktok-shop-gmv-max-step-by-step-find-your-affiliate-share-and-rate-per-product","Find your affiliate share and rate per product",{"id":806,"depth":332,"text":807},"how-to-optimize-tiktok-shop-gmv-max-step-by-step-set-the-roi-target-above-the-blended-break-even","Set the ROI target above the blended break-even",{"id":809,"depth":332,"text":810},"how-to-optimize-tiktok-shop-gmv-max-step-by-step-check-where-you-sit-against-the-3-threshold","Check where you sit against the 3% threshold",{"id":812,"depth":332,"text":813},"how-to-optimize-tiktok-shop-gmv-max-step-by-step-let-the-budget-bound-the-loss","Let the budget bound the loss",{"id":815,"depth":332,"text":816},"how-to-optimize-tiktok-shop-gmv-max-step-by-step-give-sale-days-and-live-sessions-their-own-budgets","Give sale days and live sessions their own budgets",{"id":818,"depth":332,"text":819},"how-to-optimize-tiktok-shop-gmv-max-step-by-step-measure-in-one-currency","Measure in one currency",{"id":821,"depth":386,"text":822},"how-this-looks-operationally","How this looks operationally",{"id":824,"depth":386,"text":825},"where-this-breaks-down","Where this breaks down",{"id":577,"depth":386,"text":827},"Methodology",[829,833,836,839,843,852,856,858,862,872,880,882,885,891,987,992,995,998,1000,1003,1009,1013,1015,1023,1026,1028,1031,1035,1037,1040,1042,1045,1047,1050,1052,1055,1057,1060,1062,1065,1067,1070,1075,1077,1096,1098,1101],[830,831,832],"p",{},"“All orders resulting from products you advertise will be attributed to Product GMV Max, including those from organic content and affiliate orders.” That sentence is from TikTok’s own help centre,:blog-cite and it decides how a GMV Max ROI should be read. The number on the dashboard is everything the advertised products sold, divided by what you spent. Some of those orders were caused by the ad. Some came through an affiliate who takes a commission. Some would have happened anyway.",[830,834,835],{},"Since July 2025, sales advertising for TikTok Shop runs through GMV Max,:blog-cite so for most Thai sellers the ROI target is the one setting that decides whether TikTok ads make money. The claim of this page: that target has to be set from your margin and your affiliate mix, because the same product can need an ROI of 5 or of 10 to break even depending on who sold it, and the dashboard blends both. What would make it wrong: a shop with no affiliate sales and negligible organic demand, where GMV Max’s ROI is close to the ad’s true return.",[837,838,782],"h2",{"id":781},[830,840,842],{"n":841},"4","TikTok describes Product GMV Max as optimizing “your TikTok Shop’s total channel ROI”, and it attributes all orders of the advertised products to the campaign, organic and affiliate included.:blog-cite Since July 2025 new sales campaigns for TikTok Shop are created as GMV Max; legacy Video, Product and LIVE Shopping Ads keep running but cannot be cloned or newly created.:blog-cite",[830,844,845,846,851],{},"This makes GMV Max good at what TikTok can see: which creative, which audience, which moment. It also makes its ROI an upper bound on what the ads themselves returned, because the denominator is ad spend and the numerator is the products’ whole channel. Paid-search field experiments have found that a large share of attributed sales would have happened without the ad.:blog-cite How large that share is on your shop is something no TikTok dashboard can tell you. TikTok’s ROI protection credits a campaign back to 90% of its target, which protects profit only when the target sits at least 1.11× above break-even; see ",[847,848,850],"a",{"href":849},"\u002Fsg\u002Fblog\u002Froas-protection","ROAS and ROI protection",".",[853,854],"blog-pullquote",{"text":855},"GMV Max ROI is total sales of the advertised products over ad spend. Treat it as a ceiling on what the ads earned, not a measurement of it.",[837,857,785],{"id":784},[830,859,861],{"n":860},"5","One item, all the way through, so it can be compared with Shopee on the same numbers. A non-Mall womenswear item: the buyer pays THB 550, landed cost is THB 280, and the fee lines are TikTok Shop Thailand’s published rates.:blog-cite:blog-cite:blog-cite",[863,864,867],"pre",{"language":865,"filename":866},"text","One item, from price to break-even ROI",[868,869,871],"code",{"class":870},"language-text","Buyer pays                                                 550.00\n− cost of goods                                            −280.00\n− Commission Fee, Womenswear, 11.77%                       −64.74\n− Commerce Growth Fee, 8.03%                               −44.17\n− Transaction Fee, 3.21%                                   −17.66\n− Platform Infrastructure Fee                              −1.07\n− shop voucher, averaged per order                         −13.50\n− shipping the shop absorbs                                −25.00\n------------------------------------------------------------------\nContribution margin                                        103.86\nm = 103.86 ÷ 550                                           18.9%\nBreak-even ROI = 1 ÷ m                                     5.30\n\nShop spends more than 3% of 30-day revenue on GMV Max: commission 11.77% → 10.70%   +5.89\nContribution margin                                        109.75\nBreak-even ROI                                             5.01",[830,873,874,875,879],{},"The same item on Shopee, under Shopee’s 4 August 2026 schedule, breaks even at ROAS 4.64 (see ",[847,876,878],{"href":877},"\u002Fsg\u002Fblog\u002Fshopee-ads-optimization","Shopee Ads optimization","). TikTok’s stack is a different shape: a lower category commission, plus a Commerce Growth Fee of 8.03% capped at THB 199 per item, so the cap only matters above about THB 2,480 per item.:blog-cite For a typical basket the fee load ends up close to Shopee’s, and the break-even lines are within one point of each other.",[837,881,788],{"id":787},[830,883,884],{},"Affiliate orders are where TikTok Shop economics diverge from Shopee’s. When an order comes through a creator’s video, the creator’s commission comes out of the same margin that has to pay for the ad. Here is the item above, with the GMV Max commission reduction, at different affiliate commission rates.",[830,886,887],{},[888,889,890],"em",{},"Break-even ROI by affiliate commission, THB 550 womenswear item",[892,893,894,913],"table",{},[895,896,897],"thead",{},[898,899,900,904,907,910],"tr",{},[901,902,903],"th",{},"Affiliate commission",[901,905,906],{},"Contribution (THB)",[901,908,909],{},"Margin",[901,911,912],{},"Break-even ROI",[914,915,916,931,945,959,973],"tbody",{},[898,917,918,922,925,928],{},[919,920,921],"td",{},"0%",[919,923,924],{},"109.75",[919,926,927],{},"19.95%",[919,929,930],{},"5.01",[898,932,933,936,939,942],{},[919,934,935],{},"5%",[919,937,938],{},"82.25",[919,940,941],{},"14.95%",[919,943,944],{},"6.69",[898,946,947,950,953,956],{},[919,948,949],{},"10%",[919,951,952],{},"54.75",[919,954,955],{},"9.95%",[919,957,958],{},"10.05",[898,960,961,964,967,970],{},[919,962,963],{},"15%",[919,965,966],{},"27.25",[919,968,969],{},"4.95%",[919,971,972],{},"20.18",[898,974,975,978,981,984],{},[919,976,977],{},"20%",[919,979,980],{},"−0.25",[919,982,983],{},"−0.05%",[919,985,986],{},"loses money before ads",[830,988,989],{},[888,990,991],{},"Affiliate commission assumed charged on the THB 550 item price. Fee lines and assumptions as in the formula above.",[830,993,994],{},"GMV Max reports one ROI for all of these orders together, and you set one target. If 40% of a product’s orders come through affiliates at 10%, contribution averages THB 87.75 per order and the blended break-even is 6.27. Set the target from TikTok’s suggestion or from habit and you have no idea which side of that line you are on.",[853,996],{"text":997},"On TikTok Shop the right ROI target depends on who sold the order. The dashboard does not say, and the suggestion does not ask.",[837,999,791],{"id":790},[830,1001,1002],{},"Since 1 April 2026, a non-Mall seller whose GMV Max spend exceeded 3% of gross revenue over the last 30 days gets 1.07 percentage points off the category commission, on every order in the shop and not only the advertised ones.:blog-cite This is the largest term in TikTok Shop ad economics that does not appear on the ads dashboard.",[863,1004,1006],{"language":865,"filename":1005},"What the reduction is worth, THB 1M shop",[868,1007,1008],{"class":870},"Shop gross revenue, last 30 days             1,000,000\n3% threshold                                 30,000\n\nGMV Max spend 29,000: commission reduction   0\nGMV Max spend 31,000: 1.07% × ~1,000,000     ≈ 10,700\n------------------------------------------------------\nReduction as a share of spend, at 31,000     ≈ 35%\nReduction as a share of spend, at 60,000     ≈ 18%",[830,1010,1012],{"n":1011},"2","Two consequences. Near the threshold the reduction can be worth more than the ads’ own return, so a shop sitting just below 3% should know exactly how far below it is. Past the threshold the reduction is fixed, so every additional baht of GMV Max has to pay for itself at the margins in the tables above. Gold, silver, platinum and ads-prohibited categories are excluded from the revenue calculation.:blog-cite",[837,1014,794],{"id":793},[830,1016,1017,1018,1022],{},"An ROI target sets the price GMV Max will pay; the budget sets how much of it you buy, and it is the only setting denominated in money spent. The same logic as on Shopee applies: a campaign that spends its whole budget and reports an ROI above its target is limited by the budget, and moving the target will not change its profit (see ",[847,1019,1021],{"href":1020},"\u002Fsg\u002Fblog\u002Fhow-shopee-ads-bidding-works","how ROAS targets and budgets interact","). Mega-sale days, paydays and live sessions shift demand enough that they deserve their own budgets rather than the ordinary-day figure.",[830,1024,1025],{},"One practical trap for Thai sellers: many TikTok ad accounts are billed in USD while the shop sells in THB. An ROI computed with the two in different currencies, or at a stale exchange rate, is off by the currency move before anything else is wrong.",[837,1027,797],{"id":796},[1029,1030,801],"h3",{"id":800},[830,1032,1034],{"n":1033},"1","Price paid, minus cost of goods, the category Commission Fee, the Commerce Growth Fee, the 3.21% Transaction Fee, the per-order Platform Infrastructure Fee, vouchers you fund and shipping you absorb.:blog-cite",[1029,1036,804],{"id":803},[830,1038,1039],{},"From the last 30 days of orders: what fraction came through creators, and at what commission. Compute a blended contribution per order.",[1029,1041,807],{"id":806},[830,1043,1044],{},"Break-even is 1 ÷ blended margin. Mark it up for organic orders GMV Max credits to itself; the target that maximizes profit sits well above break-even, not at it.",[1029,1046,810],{"id":809},[830,1048,1049],{},"If GMV Max spend is just under 3% of 30-day gross revenue, the commission reduction may be worth more than the ads. If it is well over, ignore it at the margin.",[1029,1051,813],{"id":812},[830,1053,1054],{},"If a campaign spends its full budget and reports ROI above target, the budget is binding. Change the budget, not the target.",[1029,1056,816],{"id":815},[830,1058,1059],{},"Plan mega-sale dates and paydays in advance instead of reacting on the day.",[1029,1061,819],{"id":818},[830,1063,1064],{},"Convert ad spend to THB at each day’s rate before computing ROI.",[837,1066,822],{"id":821},[830,1068,1069],{},"DataGlass pulls GMV Max campaigns from TikTok’s Business API, converts spend to the shop’s currency at each day’s rate, and joins orders to each product’s contribution after TikTok Shop’s full fee stack. You group the GMV Max campaigns you want managed under a spend cap; each night the system forecasts each campaign’s demand, solves the budget split that maximizes expected profit with a limit on the downside, and applies it. It can step budgets through the day, holds separate budgets for sale days, and proposes margin-based ROI targets that you apply or revert. Every change is logged with its inputs.",[1071,1072,1074],"blog-question",{"question":1073},"How do I set the ROI target for TikTok Shop GMV Max?","Start from the product’s contribution margin after TikTok Shop’s commission, Commerce Growth Fee, Transaction Fee, vouchers and cost of goods: break-even ROI is 1 divided by that margin, about 5.3 on a THB 550 womenswear item. Then account for affiliates, because GMV Max counts affiliate orders in its ROI and their commission comes out of the same margin; at 10% commission the same item needs about 10 to break even. Blend the two by your affiliate share, set the target above that line rather than at it, and remember that GMV Max also credits organic orders to itself, so its reported ROI overstates what the ads caused. If the campaign spends its whole budget, the budget is the lever to change.",[837,1076,825],{"id":824},[1078,1079,1080,1084,1087,1090,1093],"ul",{},[1081,1082,1083],"li",{},"The worked item and the affiliate table are arithmetic on stated assumptions, not measurements from any shop. Commission rates differ by category and between Mall and non-Mall shops.",[1081,1085,1086],{},"TikTok does not publish a formula for GMV Max ROI. The reading on this page follows TikTok’s statement that organic and affiliate orders of advertised products are attributed to the campaign.",[1081,1088,1089],{},"Affiliate commission is assumed to be charged on the item price. Campaign terms vary, and some creators also receive fixed fees.",[1081,1091,1092],{},"The Commerce Growth Fee and Platform Infrastructure Fee have waivers for new and very small shops, and the GMV Max reduction applies only to non-Mall sellers. Check which apply to your shop before using these numbers.",[1081,1094,1095],{},"How many GMV Max orders the ads actually caused cannot be read from the dashboard. It takes a holdout test.",[837,1097,827],{"id":577},[830,1099,1100],{},"Fee lines come from the DataGlass Marketplace Fee Dataset (Thailand, v2026.08.25), transcribed from TikTok Shop Academy Thailand: Commission Fee effective 5 July 2026, Commerce Growth Fee 6 May 2026, Transaction Fee base change 21 March 2026, Platform Infrastructure Fee 1 October 2025, GMV Max commission reduction 1 April 2026. All rates VAT-inclusive.",[830,1102,1103],{},"The item economics (THB 550 paid, THB 280 landed cost, THB 13.50 averaged voucher, THB 25 absorbed shipping) match the Shopee worked example on this site so the two platforms can be compared on identical inputs.",[1105,1106,1107,1108,1109,1110,1119,1120,1121],{"id":781,"depth":386,"text":782},{"id":784,"depth":386,"text":785},{"id":787,"depth":386,"text":788},{"id":790,"depth":386,"text":791},{"id":793,"depth":386,"text":794},{"id":796,"depth":386,"text":797,"children":1111},[1112,1113,1114,1115,1116,1117,1118],{"id":800,"depth":332,"text":801},{"id":803,"depth":332,"text":804},{"id":806,"depth":332,"text":807},{"id":809,"depth":332,"text":810},{"id":812,"depth":332,"text":813},{"id":815,"depth":332,"text":816},{"id":818,"depth":332,"text":819},{"id":821,"depth":386,"text":822},{"id":824,"depth":386,"text":825},{"id":577,"depth":386,"text":827},{"id":1123,"categories":1124,"domain":1131,"extension":5,"fallback":1132,"home":1135,"industry":1144,"meta":1149,"pricing":1150,"stem":1162,"__hash__":1163},"og_en\u002Fen\u002Fog.yml",[1125,1126,1127,1128,1129,1130],{"slug":347,"label":348},{"slug":350,"label":27},{"slug":352,"label":353},{"slug":355,"label":356},{"slug":361,"label":362},{"slug":364,"label":48},"dataglasslabs.com",{"title":1133,"description":1134},"DataGlass","The decision engine for Shopee, Lazada and TikTok Shop sellers.",{"chart":1136,"metrics":1137},"Net profit, last 30 days",[1138,1141],{"label":1139,"value":1140},"Net profit","฿1.24M",{"label":1142,"value":1143},"Profit ROAS","3.4x",{"axis":1145,"point":1146},"Ad spend",{"label":1147,"value":1148},"Next baht still pays","+฿0.42",{},{"plans":1151},[1152,1156,1159],{"name":1153,"price":1154,"period":1155},"Free","฿0","\u002Fmonth",{"name":1157,"price":1158,"period":1155},"Standard","฿1,499",{"name":1160,"price":1161,"period":1155},"Pro","฿2,499","en\u002Fog","63L8y4Lv8I2q3NvR26fMXU1sE9Wd7TZaz2l_tV6oZuo",[],1792785086294]