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The largest hidden line item for most sellers.","2026-10-23","Marketplace fees are commission, transaction fees, and seller-funded promotions. The five categories, why they vary per order, and how to model them.",false,"md",{},"\u002Fglossary\u002Fmarketplace-fees",3,[336,337,338,339,340],"take-rate","cogs","contribution-margin","true-roas","break-even-roas",{"title":342,"description":329},"What are Marketplace Fees? Shopee, Lazada, TikTok | DataGlass",{"loc":333},[345,349,353],{"title":346,"url":347,"note":348},"Shopee Thailand — seller commission and fee schedule","https:\u002F\u002Fhelp.shopee.co.th\u002Fportal\u002Farticle\u002F77790","Commission bands that vary by category and by Mall status, transaction fees, and Shop Voucher mechanics.",{"title":350,"url":351,"note":352},"Shopee Thailand — Free Shipping Programme","https:\u002F\u002Fhelp.shopee.co.th\u002Fportal\u002Farticle\u002F77792","The conditions under which the seller carries part of the free-shipping subsidy.",{"title":354,"url":355,"note":356},"Shopee Thailand — Shopee Coins and Cashback","https:\u002F\u002Fhelp.shopee.co.th\u002Fportal\u002Farticle\u002F77815","How coin issuance and cashback costs are split between platform and seller.","glossary\u002Fmarketplace-fees","UipGEEFs_xfqCdOaRu81SXik0kfWpyy8ur8C0ufyAEk",{"frontmatter":360,"meta":368,"nodes":397},{"title":323,"description":329,"seo":361,"short":327,"category":302,"related":362,"date":328,"sources":363,"cta":367,"readMinutes":334},{"title":342,"description":329},[336,337,338,339,340],[364,365,366],{"title":346,"url":347,"note":348},{"title":350,"url":351,"note":352},{"title":354,"url":355,"note":356},{"title":326,"body":327},{"toc":369},{"title":370,"searchDepth":371,"depth":371,"links":372},"",2,[373,376,379,382,385,388,391,394],{"id":374,"depth":371,"text":375},"formula","Formula",{"id":377,"depth":371,"text":378},"example","Example",{"id":380,"depth":371,"text":381},"why-can-two-identical-orders-carry-different-fees","Why can two identical orders carry different fees?",{"id":383,"depth":371,"text":384},"which-fees-do-sellers-most-often-miss","Which fees do sellers most often miss?",{"id":386,"depth":371,"text":387},"how-do-you-verify-your-fee-model-is-right","How do you verify your fee model is right?",{"id":389,"depth":371,"text":390},"why-it-matters","Why it matters",{"id":392,"depth":371,"text":393},"in-dataglass","In DataGlass",{"id":395,"depth":371,"text":396},"where-this-shows-up","Where this shows up",[398,402,405,414,416,421,423,426,428,431,433,436,438,441,446,448,451,453],[399,400,401],"p",{},"Marketplace fees are the costs a platform charges or passes to a seller on each order: category commission, transaction or payment processing fees, the seller-funded share of vouchers and free-shipping programmes, service or programme fees for optional tiers such as Mall or fulfilment services, and cashback or coin issuance where the seller carries part of the cost. They vary by category, by seller tier, by campaign window, and sometimes by individual order, which is why a single blended percentage applied across a catalogue produces systematically wrong margins on both the high-fee and low-fee ends.",[403,404,375],"h2",{"id":374},[406,407,409],"pre",{"language":408},"text",[410,411,413],"code",{"class":412},"language-text","Marketplace fees per order = commission (category %) + transaction fee (%)\n                             + seller-funded voucher share\n                             + seller-funded shipping subsidy\n                             + programme and service fees\n                             + seller-funded cashback or coins",[403,415,378],{"id":377},[406,417,418],{"language":408},[410,419,420],{"class":412},"A ฿1,000 Shopee order.\n  commission                  ฿55\n  transaction \u002F payment fee   ฿20\n  seller-funded voucher       ฿50\n  free-shipping subsidy       ฿30\n  total fees                 ฿155, or 15.5% of order value\n\nOn a SKU with 30% gross margin, fees consume just over half the margin\nbefore a single baht of advertising is spent.",[403,422,381],{"id":380},[399,424,425],{},"Because most of the stack is conditional. Commission depends on the product category and on whether the shop is a Mall seller. The seller-funded share of a voucher depends on which voucher the buyer applied and how the campaign was co-funded. The free-shipping subsidy depends on whether the order qualified and on the shipping method chosen at checkout. Programme fees depend on which optional tiers the shop is enrolled in that month. Two orders for the same SKU at the same price can therefore settle differently, which is why per-order reconstruction beats any per-SKU fee assumption, however carefully the assumption was derived.",[403,427,384],{"id":383},[399,429,430],{},"The seller-funded ones, because they arrive as a reduction in payout rather than as a line labelled “fee”. Co-funded platform vouchers, the seller share of free-shipping programmes, and cashback or coin issuance all reduce settlement without appearing in the commission schedule the seller memorised at onboarding. Returns are the other systematic omission: a returned order usually leaves the seller with the outbound and sometimes the inbound shipping cost, plus handling and any unsellable stock, and shops that reconcile only completed orders never see it. Together these two categories account for most of the gap between a shop’s modelled margin and its bank statement.",[403,432,387],{"id":386},[399,434,435],{},"Reconcile against settlement, not against the fee schedule. Take a completed payout period, sum what the model predicted the platform would deduct, and compare it against what the platform actually deducted. A model within a percent or so of settlement can be trusted for decisions; one that is consistently off in the same direction has a missing line item rather than noise, and the sign tells you where to look. Doing this once per platform per quarter catches programme changes, which arrive without announcement and shift the whole cost base.",[403,437,390],{"id":389},[399,439,440],{},"Marketplace fees are typically the largest cost after COGS, and unlike COGS they are scattered across several places in the seller dashboard and reported at different times. Sellers who do not model them per order overstate profit systematically — often by five to ten percentage points of margin — and, because the error is a percentage of revenue, it grows exactly as the shop scales.",[442,443,445],"blog-callout",{"title":444},"Common mistake","Applying one blended fee rate to the whole catalogue. Commission alone varies by category and by seller tier, and the seller-funded promotional share varies by campaign. A blended rate is right on average and wrong on every individual SKU, which is fatal for a metric whose entire purpose is to rank SKUs against each other.",[403,447,393],{"id":392},[399,449,450],{},"DataGlass reconstructs the fee stack on each order from platform order and settlement data across Shopee, Lazada, and TikTok Shop, so per-order economics and per-SKU contribution reflect what the platform actually deducted rather than a schedule-derived estimate.",[403,452,396],{"id":395},[454,455,456,463,469],"ul",{},[457,458,459],"li",{},[460,461,462],"a",{"href":16},"Profit margin",[457,464,465],{},[460,466,468],{"href":467},"\u002Fvn\u002Fblog\u002Fshopee-fee-structure-2026","Shopee fee structure and commission calculation in 2026: the six layers, the four-term formula",[457,470,471],{},[460,472,474],{"href":473},"\u002Fvn\u002Fblog\u002Fhow-to-calculate-lazada-seller-margin","How to calculate Lazada seller margin",[476,477,478,479,480,481,482,483],{"id":374,"depth":371,"text":375},{"id":377,"depth":371,"text":378},{"id":380,"depth":371,"text":381},{"id":383,"depth":371,"text":384},{"id":386,"depth":371,"text":387},{"id":389,"depth":371,"text":390},{"id":392,"depth":371,"text":393},{"id":395,"depth":371,"text":396},{"id":485,"categories":486,"domain":493,"extension":5,"fallback":494,"home":497,"industry":506,"meta":511,"pricing":512,"stem":524,"__hash__":525},"og_en\u002Fen\u002Fog.yml",[487,488,489,490,491,492],{"slug":302,"label":303},{"slug":305,"label":27},{"slug":307,"label":308},{"slug":310,"label":311},{"slug":316,"label":317},{"slug":319,"label":48},"dataglasslabs.com",{"title":495,"description":496},"DataGlass","The decision engine for Shopee, Lazada and TikTok Shop sellers.",{"chart":498,"metrics":499},"Net profit, last 30 days",[500,503],{"label":501,"value":502},"Net profit","฿1.24M",{"label":504,"value":505},"Profit ROAS","3.4x",{"axis":507,"point":508},"Ad spend",{"label":509,"value":510},"Next baht still pays","+฿0.42",{},{"plans":513},[514,518,521],{"name":515,"price":516,"period":517},"Free","฿0","\u002Fmonth",{"name":519,"price":520,"period":517},"Standard","฿1,499",{"name":522,"price":523,"period":517},"Pro","฿2,499","en\u002Fog","63L8y4Lv8I2q3NvR26fMXU1sE9Wd7TZaz2l_tV6oZuo",[],[528,532,536,540,544],{"path":529,"title":530,"short":531,"draft":330},"\u002Fglossary\u002Ftake-rate","Take rate","The share of gross merchandise value a marketplace keeps. The seller-side view of the platform’s business model.",{"path":533,"title":534,"short":535,"draft":330},"\u002Fglossary\u002Fcogs","COGS","Cost of Goods Sold — the landed unit cost of getting a product into your hands. The number every margin calculation hinges on.",{"path":537,"title":538,"short":539,"draft":330},"\u002Fglossary\u002Fcontribution-margin","Contribution margin","Revenue minus every variable cost of selling one more unit — the profit each sale actually contributes after fees, ads, and fulfillment.",{"path":541,"title":542,"short":543,"draft":330},"\u002Fglossary\u002Ftrue-roas","True ROAS","Advertising return after platform fees, COGS, vouchers, and fulfillment — the profit-aware number platform dashboards rarely show.",{"path":545,"title":546,"short":547,"draft":330},"\u002Fglossary\u002Fbreak-even-roas","Break-even ROAS","The platform ROAS at which a campaign returns exactly what it costs. One divided by your contribution rate — the single number every ad target should be built on.",1792784981004]