FatherMan
Father Man Group is a Thai tropical snack producer and exporter specialising in vegan, gluten-free fruit snacks made from 100% natural, locally sourced ingredients. We partnered with the team to rebuild their entire digital presence—a modern, SEO-optimised Next.js platform on Vercel with headless CMS, analytics, and architecture to support both global B2B and emerging B2C channels.
Company Overview
Operating from Sukhothai, Father Man Group works closely with local farmers through price-guarantee schemes, long-term sourcing partnerships, and sustainable procurement practices to produce natural, value-added tropical snacks. Their products are distributed globally under two primary brands: FatherLand for natural dried fruit and root-vegetable snacks, and ANNA for premium tropical fruit snacks and lifestyle snack innovations.
Historically focused on B2B—serving retailers, distributors, and OEM/private-label clients worldwide—the company is now expanding into B2C channels and the Thai domestic market, requiring a modern digital presence that reflects product quality and brand story.
The Challenge
Before the project, Father Man Group's website and operations could not support their growth goals. The site had outdated design, fragmented product information, and incomplete content, with poor SEO visibility and slow, non-optimised pages—especially on mobile. Internally, there was no CMS or governance; every small change required a programmer, leaving the team unable to update products, activities, or content on their own.
These limitations reduced discoverability among international buyers, weakened support for new B2C initiatives, and undermined brand impact at major global food events where a strong digital presence is critical.
The Solution
We delivered a full digital transformation focused on performance, scalability, content governance, SEO, and analytics. The entire site was rebuilt on Next.js with modern UX patterns and responsive layouts across mobile, tablet, and desktop, then deployed on Vercel for automatic global scaling, CDN-backed delivery, and zero-downtime deployments.
A headless CMS now powers all page layouts, product categories, listings, and activity content, giving Father Man Group complete control without developer intervention. Route-level analytics, funnel tracking, and SEO foundations were implemented to enable data-driven growth across both B2B and B2C channels.
Solution & Methodology
Digital Presence & Product Showcase
The FatherMan platform now presents a cohesive digital experience that connects brand story, product depth, and global reach. The homepage highlights tropical snack lines, company values, and sustainable sourcing; the Bulk/OEM section speaks directly to international buyers; and activity pages showcase Father Man Group's presence at events like THAIFEX, Foodex Japan, and Gulfood.
- • Hero section that tells the Father Man Group story
- • Activity showcase for trade shows and exhibitions
- • Product categories spanning tropical fruits and root-vegetable snacks
- • Company values, certifications, and sourcing practices
- • Partner logos and international market presence
- • Comprehensive product catalog organised for buyers and distributors
- • Bulk and OEM-focused product information
- • Support for private-label and custom branding services
- • Clear B2B and B2C inquiry paths
- • Contact flows optimised for international leads