Stop guessing.Start making profitablemarketplace decisions.

DataGlass turns data into Actions to help improve profitability by adjusting ads, pricing, promotions, and campaigns — that can be deployed within one click.

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ShopeeShopee
LazadaLazada
TikTok ShopTikTok Shop
Stop guessing. Start making profitable marketplace decisions.
Actions

Actions for ads, pricing, promotions, and stock

Deployable actions to optimize your shop automatically. DataGlass curates profit maximizing steps to improve your unit profit, sales by adjusting ads bidding, adjusting promotions, deploying deals, giving dynamic discounts, and more!

Explore profit maximizing actions

Deploy Actions straight to your shop

Not a black box, transparent details

Track deployed Actions

Risk-Aware Optimization, built in

Rollback or stop Actions anytime

Product

Know the true economics of every product

Uncover the full profit breakdown of each item that includes all hidden fees from commission, promotions, ads, returns, and so on. Recover where you are losing money.

Sync stock across shops

Financial breakdowns with hidden costs and true margins

Simulate profit before changes

Set stock

Set COGS

Unified multi-shop view

Analyze price elasticity

Adjust profit structure

Available Actions Cards

Ads

See ads through a true-profit lens

Did you know that platforms report GMV-based ROAS? The numbers you see are heavily inflated! Our ads module helps you see True ROAS and adjust accordingly to save wasted spend.

Analyze ad performance

Get true Return on Ads Spend (ROAS)

Actions Cards to optimize Ads

Mathematical Optimization for marketplace profit

How DataGlass turns shop data into profit actions

Mathematical Model built specifically for your shop

We ingest your shop's data automatically, transform it, prune out noise, map latent factors, and feed it into our researched Mathematical Models to forecast and perform Robust Optimization on each facet of your shop's operations.

ShopeeShopee
LazadaLazada
TikTok ShopTikTok Shop

The right Mathematical Optimization formulation is the key

In the uncertain and volatile world of e-commerce, Robust Optimization is the key to choosing Actions that not only target profitable outcomes but also keep downside risks bounded.

Looking to get into e-commerce or scaling?

Are you a small seller with less than 50 orders a month? Use everything for free!

New accounts get the full product free for a month — no card, nothing to configure.
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  • Every feature on the paid plans
  • Auto-detected from your shop data
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  • Only billed past 50 orders
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Read the research behind the Decision Engine

Latest field notes from DataGlass Research on true profit, ads, pricing, and marketplace decision-making.

Read all posts
What is ROAS — and why a high ROAS doesn't always mean more sales or more profit
Ads

What is ROAS — and why a high ROAS doesn't always mean more sales or more profit

ROAS (Return on Ad Spend) is sales ÷ ad spend: spend THB 1, get THB 20 of sales back, and your ROAS is 20. But a high ROAS only means a high return per ad baht — not the highest total sales, and not real profit once you subtract COGS, platform fees, payment fees, vouchers, shipping, and returns. Here is what ROAS is, what it hides, and the number sellers should actually watch.

DataGlass Research

What is Target ROAS? How to set it in Shopee GMV Max without burning profit
Ads

What is Target ROAS? How to set it in Shopee GMV Max without burning profit

What is Target ROAS? It is the revenue-to-ad-spend ratio Shopee GMV Max optimises toward — and set it too low on a 15%-margin product and the campaign hits its target while losing money on every order, recovering THB 0.75 of contribution per THB 1.00 of ad spend. What Target ROAS means, how to set it in GMV Max, and the two formulas — break-even ROAS and target-margin ROAS — that protect your margin.

DataGlass Research

What is e-commerce optimization?
Data Science

What is e-commerce optimization?

Optimization is not a marketing word — it is an operations-research discipline: use data and math to compute the best decision against an explicit objective. Point it at a Shopee, Lazada, or TikTok Shop store and the objective is true profit, not sales. A primer on why those two numbers stopped moving together, and what optimization actually answers.

DataGlass Research

Frequently asked questions

Stop guessing. Start deploying.

Join the sellers using DataGlass to turn shop data into the next profit-maximizing action.