Shopee raised its fees on 4 August 2026 — how much more is your shop paying?

What actually changed on 4 August 2026

The 4 August 2026 schedule is the third Shopee Thailand commission revision of 2026, after 7 April and 1 June. Two things moved at once, and most write-ups only cover the first.

• Every band that moved rose by exactly 2 points. Before VAT: a normal shop’s fashion rate went 14% → 16% and its general rate 13% → 15%; a Shopee Mall shop went 16% → 18% in both. VAT-inclusive, every one of those is a 2.14-point increase.
• The programme discount disappeared. On the old schedule, shops on the free-shipping / coin-cashback programme paid 1.07 points less VAT-inclusive (1 point before VAT). On the new schedule they pay the same rate as everyone else — so their increase is 3.21 points, half again as large.
• The small-seller discount survived. Shops on the small-seller rate still pay 1.60 points less VAT-inclusive (1.5 points before VAT) than the standard rate, before and after the change. Their increase is the same 2.14 points.
• Device categories did not move. Mobile phones, tablets, laptops and desktop computers stayed at 7.49% VAT-inclusive on both schedules. A shop selling only those categories owes nothing extra.

How much the increase is, by shop type

Taking the general (FMCG / Lifestyle) band on a non-Mall shop as the reference, VAT-inclusive.

Worked example

Extra commission from a rate change.

For each category i in your mix:

  extra_i = GMV_i × (new rate_i − old rate_i)

Total extra per month:

  extra = Σ extra_i

Blended increase in percentage points:

  blended = extra ÷ (Σ GMV_i) × 100

Rates are VAT-inclusive on both sides, so the difference is already the amount deducted from your payout. Do not multiply by 1.07 again.

A normal (non-Mall) Shopee Thailand shop, not on the small-seller rate, with 330,000 baht of GMV last month.

• Commission on the old schedule: 47,829 baht. On the new schedule: 54,891 baht.
• Extra commission: 7,062 baht a month — a blended 2.14 points on 330,000 baht of GMV, or 84,744 baht a year at the same mix.
• Had the same shop been on the discounted-commission programme, its old bill would have been 44,298 baht, so the increase would be 10,593 baht a month — 3.21 points, and 127,116 baht a year.

Old and new commission rates

Rates for a shop not on the discounted-commission programme and not on the small-seller rate. Only categories whose rate is uniform across the whole sub-tree are listed; categories containing more than one rate are omitted rather than approximated.

Effective 1 Jun 2026 → 4 Aug 2026. Last checked 25 Aug 2026. Source: Shopee Help Center.

Normal shop (non-Mall)

Shopee Mall

All percentages are VAT-inclusive, as Shopee Thailand publishes them — 17.12% is 16% plus 7% VAT.

A note on VAT

Shopee Thailand publishes commission rates VAT-inclusive: the 17.12% on a fashion listing is 16% commission plus 7% VAT on that commission. It is already the amount deducted from your payout, so a calculator that grosses it up again overstates your fees by 7%.

Lazada publishes the opposite way — rates are quoted before VAT — which is why the two platforms’ headline numbers are not directly comparable. Our break-even ROAS calculator normalises both to the deducted amount.

What to do with the number

1. Re-check which SKUs still clear their floor. A 2.14-point rate rise takes 2.14 points straight off contribution margin; anything that was thin is now thinner.
2. Recompute your break-even ROAS before touching bids. Break-even ROAS is 1 ÷ contribution-margin ratio, so it moved the moment the rate did — a campaign that was fine in July can be underwater in August at exactly the same ROAS.
3. If you were on the discounted-commission programme, re-evaluate it on its own merits. The commission discount that partly paid for it is gone; whatever traffic or ranking benefit remains now has to justify the cost by itself.
4. Decide between raising price and absorbing the change per SKU, not shop-wide. The categories that moved and the ones that did not are on the same shop.

What this calculator does not cover

• Commission only. Transaction fees, payment-channel pass-through, seller-funded vouchers, free-shipping subsidies and ads are all separate lines and none of them are in this number.
• Category mix is assumed stable. If your mix shifts month to month, run it again with the new split.
• Categories containing more than one rate are omitted, so a shop selling mostly in those categories cannot be modelled here.
• Rates change. This table is stamped with its effective date and the date we last checked it; verify against your own income statement before acting on it.

Related reading

• Recompute break-even ROAS after the rate change
• What are marketplace fees?
• What is contribution margin?
• Shopee fee structure in 2026