Resources
Articles, research, customer stories, industry guides, use cases and docs for selling profitably on Shopee, Lazada and TikTok Shop.
Notes on profit, pricing and ads, with the numbers behind them.
Working papers and benchmarks behind every DataGlass decision.
Shopee ad benchmarks 2026: what a click and a thousand impressions actually cost
Across 333.9 million Shopee impressions and 9.11 million clicks on 80+ Thai shops, the price of a click varies 2.01× by hour of day while the rate at which people click varies 1.14×. CPC ranges THB 3.36 to THB 6.75, CPM ranges THB 89.16 to THB 200.15, and every behavioural input is nearly flat. The full table, the methodology, and the two ways a benchmark like this gets misused.
Thai marketplace benchmarks
Aggregated first-party measurements of Thai marketplace behaviour: what a Shopee ad click costs by hour of day, when buyers actually order by product category, how much ad-attributed conversion arrives delayed, and the platform mechanics that make those numbers read wrongly. Observational, aggregate-only, and published under CC BY 4.0.
Thai marketplace fees
Open, machine-readable commission and fee schedules for Shopee, Lazada and TikTok Shop in Thailand. Every rate carries its VAT treatment, effective date and a link to the platform document it was read from.
What is e-commerce optimization?
Optimization is not a marketing word — it is an operations-research discipline: use data and math to compute the best decision against an explicit objective. Point it at a Shopee, Lazada, or TikTok Shop store and the objective is true profit, not sales. A primer on why those two numbers stopped moving together, and what optimization actually answers.
Mechanism-Aware Hierarchical Causal Elasticity Modeling for Platform E-Commerce
A methodological working paper proposing MA-HCEM: a hierarchical Bayesian, double-machine-learning, mechanism-aware estimator for SKU-level price elasticity on Shopee, Lazada, and TikTok Shop, with Bundle Deal and voucher mechanisms treated as structured price discrimination.
From the agency running dozens of shops to the analyst closing the month, each role gets the numbers it acts on.
Agencies and brands
Run every client and shop from one view, and report profit, not just ROAS.
Planners and optimizers
Set budgets and Target ROAS against true margin, then keep campaigns on track.
Managers and analysts
See where profit comes from and why it moved, without stitching reports together.
Sellers and shop owners
Know what each order really earns on Shopee, Lazada and TikTok Shop.
Step-by-step workflows you can run in DataGlass today.
Set up DataGlass, learn each feature and find answers fast.