Not every attributed sale was created by your ads.
Overlapping attribution, cancellations, and organic cannibalization can inflate reported returns. Even accurately attributed sales don't necessarily represent additional revenue generated by advertising.
Attributed ROAS isn't incremental ROAS.
Sales aren't what you take home.
Platforms don't care about your complete cost structure: COGS, commissions, transaction fees, discounts, and fulfillment. Two campaigns with identical ROAS can have very different profit margins.
A high ROAS doesn't guarantee a profitable campaign.
Demand changes. Your advertising should too.
Advertising performance changes throughout the day and across campaigns. Fixed budgets and reactive adjustments can miss profitable opportunities or waste spend when returns decline.
Yesterday's budget isn't necessarily tomorrow's best decision.
Measure what you keep. Model what your ads add. Optimize what comes next.
DataGlass reconciles your transactional and advertising data to model true contribution profit, then optimizes budgets, pacing and Target ROAS to maximize expected profit while managing risk.
Every expense, from commissions and fees to discounts, fulfillment and ads, accounted for across products, orders and campaigns.
Turn recommendations into marketplace changes without navigating Seller Center or adjusting campaigns one by one.
Model how advertising, promotions, seasonality and organic demand contribute to performance, beyond platform-reported attribution.
Ask a question or set an objective in plain language, such as lifting profit on one shop.
Sales, advertising, costs and margins come straight from your connected shops.
The agent decides what to analyze next and in which order.
Findings become recommended actions, each with its expected effect on profit. Nothing reaches your shop until you approve it.
Ask about sales, advertising, margins, and performance in natural language.
Why did profit on my Shopee shop drop last week?
Profit fell 6.1% on the week before, and most of the drop is ad spend: two campaigns raised spend without bringing more orders. Here is the week from your Shopee shop:
| Realized profit | ฿84,200 |
| Change vs previous week | -6.1% |
| Ad spend | ฿31,500 |
Connect your shops once. DataGlass reconciles the numbers, models what happens next and puts the best move in front of you.
Securely link your Shopee, Lazada, and TikTok Shop accounts and set your product costs.
See integrationsDataGlass continuously syncs and reconciles orders, ads, products, and expenses to reconstruct your unit economics and advertising performance.
Our predictive models evaluate campaign response, forecast demand, and identify the actions expected to deliver the best risk-adjusted profit.
Deploy supported optimizations automatically or review recommended changes before approval. Monitor their impact as new performance data arrives.
How deploy worksMarketplace sellers use DataGlass to see their true profit and act on it. Estimated outcomes for eligible shops.
Advertising profit
฿1.2M+
estimated additional advertising profit across DataGlass shops
Contribution profit
+25%
estimated lift in advertising contribution profit for eligible shops
From the agency running dozens of shops to the analyst closing the month, each role gets the numbers it acts on.
Run every client and shop from one view, and report profit, not just ROAS.
Set budgets and Target ROAS against true margin, then keep campaigns on track.
See where profit comes from and why it moved, without stitching reports together.
Know what each order really earns on Shopee, Lazada and TikTok Shop.
Book a 30-minute demo. We walk through DataGlass on your own Shopee, Lazada and TikTok Shop data.
We analyze your shop and send a report: unit economics, ads, pricing and stock, and the actions worth most.
View a sample reportConnect your shops and act on every decision DataGlass ranks for you.
