Glossary/Stockout
What is stockout?
A stockout is when a SKU runs out of inventory while demand for it still exists. On marketplace platforms, a stockout means the listing either disappears or surfaces as unavailable, costing the seller direct sales, wasted ad spend on unavailable products, and ranking position that is hard to win back.
01/Why it matters
The trap, in one paragraph.
Stockouts cost more than the lost revenue. Ads that ran on the listing during the stockout window are pure waste. The platform ranking algorithm tends to demote listings that go out-of-stock during high-traffic windows. And on TikTok Shop or live-commerce, a stockout mid-session ends the velocity instantly.
02/In DataGlass
How Stockout is used in DataGlass.
DataGlass forecasts stockout days per SKU against current sell-through and incoming campaign demand spikes (11.11, 12.12, Pay Day, scheduled lives). It surfaces a ranked restock queue with the SKUs whose stockout would cost the most contribution margin.
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