Integrations/Lazada
Lazada integration for marketplace profit optimization — coming soon
Lazada support is coming soon. Join the waitlist to bring orders, ads, vouchers, and inventory into a daily decision queue ranked by expected profit when the integration ships.
01/Data
What data DataGlass uses
When Lazada support ships, DataGlass will pull orders, products, sponsored ads, vouchers, platform fees, and stock signals. The full economics of every order will be reconstructed so true profit is auditable down to the SKU.
- Order economics — per-SKU revenue, marketplace fees, vouchers, shipping subsidies
- Product catalog and variant SKUs
- Lazada Sponsored Solutions (Sponsored Discovery, Sponsored Affiliates) campaign data
- Voucher, flash-sale, and platform-co-funded discount records
- Stock-on-hand and movement signals across warehouses
- Lazada platform fees and seller-funded promotion costs
02/Use cases
What sellers use DataGlass for on Lazada
The Lazada roadmap brings the same data-driven decisions a Lazada-internal analytics team would run — to your own shop.
Improve Lazada ROAS
Compare Lazada's reported ROAS with the true profit-after-ads number per campaign and keyword.
Cut sponsored-ad waste
Identify campaigns where Lazada's default keyword expansion is bleeding margin and trim them before the next billing cycle.
Find low-margin SKUs
Rank SKUs by contribution margin and decide which to promote, reprice, or retire.
Plan stock around campaigns
Project stockout risk against the next 11.11, 12.12, and Pay Day campaigns — restock the right SKUs ahead of time.
Evaluate vouchers and flash sales
See which vouchers actually lifted profit, which only lifted GMV, and which destroyed margin.
Prioritize actions before campaign days
Get a ranked daily queue of profit-maximizing moves so you walk into the next Lazada campaign window decided.
03/Setup
How setup works
- 01
Prepare your Lazada seller account
When Lazada support opens, authorization will run through Lazada's Open Platform with OAuth-based access and no manual exports.
- 02
DataGlass imports your marketplace data
Orders, products, sponsored ads, vouchers, and stock are pulled automatically. Historic data is backfilled.
- 03
The system runs diagnostics
Profit-per-SKU breakdown, ad-waste detection, and stockout-risk scoring run against your real numbers.
- 04
You receive daily recommended decisions
A ranked queue of profit-maximizing moves with expected lift and one-click deploy.
04/FAQ
Lazada integration — frequently asked
Lazada Sponsored Discovery and Sponsored Affiliates are on the integration roadmap. Sign up to be notified when the live integration ships.
The upcoming Lazada integration is designed to deduct platform fees, vouchers, COGS, and fulfillment to surface the profit-after-ads number Lazada's native dashboard does not show.
That is on the roadmap. Every voucher and flash sale will be reconciled against margin per SKU so you can see real impact, not just GMV uplift.
No manual exports are planned. The upcoming integration is API-based and designed to stay in sync after authorization.
The target setup is a few minutes once the live integration ships.