Integrations/Lazada
Lazada integration for marketplace profit optimization
Connect your Lazada shop to DataGlass and turn orders, ads, vouchers, and inventory into daily Actions ranked by expected profit.
01/Data
What data DataGlass uses
DataGlass pulls orders, products, sponsored ads, vouchers, platform fees, and stock signals from Lazada. The full economics of every order are reconstructed so true profit is auditable down to the SKU.
- Order economics — per-SKU revenue, marketplace fees, vouchers, shipping subsidies
- Product catalog and variant SKUs
- Lazada Sponsored Solutions (Sponsored Discovery, Sponsored Affiliates) campaign data
- Voucher, flash-sale, and platform-co-funded discount records
- Stock-on-hand and movement signals across warehouses
- Lazada platform fees and seller-funded promotion costs
02/Use cases
What sellers use DataGlass for on Lazada
The same data-driven decisions a Lazada-internal analytics team would run — now available for your own shop.
Improve Lazada ROAS
Compare Lazada's reported ROAS with the true profit-after-ads number per campaign and keyword.
Cut sponsored-ad waste
Identify campaigns where Lazada's default keyword expansion is bleeding margin and trim them before the next billing cycle.
Find low-margin SKUs
Rank SKUs by contribution margin and decide which to promote, reprice, or retire.
Plan stock around campaigns
Project stockout risk against the next 11.11, 12.12, and Pay Day campaigns — restock the right SKUs ahead of time.
Evaluate vouchers and flash sales
See which vouchers actually lifted profit, which only lifted GMV, and which destroyed margin.
Prioritize actions before campaign days
Daily Actions ranked by projected profit, so you walk into the next Lazada campaign window decided.
03/Setup
How setup works
- 01
Connect your Lazada seller account
Authorize DataGlass through Lazada's Open Platform with OAuth-based access — no manual exports.
- 02
DataGlass imports your marketplace data
Orders, products, sponsored ads, vouchers, and stock are pulled automatically. Historic data is backfilled.
- 03
The system runs diagnostics
Profit-per-SKU breakdown, ad-waste detection, and stockout-risk scoring run against your real numbers.
- 04
You receive daily recommended decisions
Daily Actions ranked by projected profit, with one-click Deploy.
04/FAQ
Lazada integration — frequently asked
Yes. DataGlass pulls Lazada Sponsored Discovery and Sponsored Affiliates campaign data and models True ROAS including COGS, fees, and vouchers.
Yes. DataGlass deducts platform fees, vouchers, COGS, and fulfillment to surface the profit-after-ads number Lazada's native dashboard does not show.
Yes. Every voucher and flash sale is reconciled against margin per SKU so you can see real impact, not just GMV uplift.
No. The integration is API-based and stays in sync automatically after authorization.
Most sellers connect in a few minutes. Historic data backfills automatically.